Experienced professional with a magic for transforming key insights into golden opportunities. I have proven experience taking broad vision, transmuting it through a customer-focused lens, and guiding organizations to the programs to exceed goals. Master-adept at delivering results by generating programs from a blank slate, experimenting to find the optimal mix of programs, building teams from the ground up, balancing data and gut in decision-making, fostering relationships, and inspiring joy to ideate and execute. I thrive in mission driven organizations addressing wellness, health, or creators where the core product has a strong underlying differentiating technology that compels ongoing and frequent usage.My desire is that every company I work for has customers who don’t just fall in love with their products and services, they stay in love with them for a long time. I also fully believe it’s critical to measure against goals, monitor budgets, and build and foster amazing teams in order to achieve and sustain this desire. Where have I done this? With over 20 years of experience, I have worked across marketing, consumer insights, analytics and community roles for large brands, such as AOL, Ask.com, and Patreon as well as nascent companies such as Nima, humm, and Felt (fka Mine'd). Finally, I believe meals shared and a well-crafted cocktail can save your soul. So let’s chat.For more: http://www.carlaborsoi.com/