Carla Boyd Email & Phone Number

Minneapolis, MN, US

• Develop and execute internal and external thought leadership platform supporting Chief Scientific and Medical Officer and other key executives in the Clinical Research, Medical Science and Regulatory Affairs function.
• Create comprehensive strategic plans, produce content, and organize events that engage employees with Medtronic objectives, Mission, and growth strategies
• Collaborate with communications colleagues across global, regional, operating unit, and corporate communications to support priority initiatives and special projects
• Counsel internal stakeholders with communications needs by providing them with guidance to ensure their communications are focused, effective, and aligned

Memphis, TN, US

• Selected to lead communications for the historic consolidation of FedEx into one global operating company
• Lead communications team to address the myriad issues that will impact every FedEx team as systems are collapsed and redundancies reduced across the enterprise
• Established the positioning of the effort and drafted supporting messaging, executive talking points and other materials
• Acted as key communications consultant and project manager reporting to corporate-led PMO organization

Memphis, TN, US

• Led grassroots engagement in key government affairs markets across the U.S. Embedded in multiple FedEx teams to mine for content to amplify via local market media and the government affairs team. Resulted in dozens of.
• Managed public affairs issues surrounding Covid-19 vaccine mandates and wrote and managed distribution of employee communications
• Wrote multiple speeches for the Chairman and CEO, including a speech presenting Henry Kissinger an award from the China General Chamber of Commerce
• Working with Government Affairs, managed communications for the FedEx political action committee (PAC)
• Led the corporate response for social issues ranging from Roe vs. Wade to firearms shipping
• Supporting the workforce beat, managed all public affairs efforts surrounding a national hiring push during the hiring crisis of 2021, including arranging an on-site vaccination clinic at the FedEx Forum in Memphis, TN

Memphis, TN, US

• Lead the global, internal response to Covid-19 which included managing mission critical communications impacting more than 500,000 FedEx team members around the world. Wrote and oversaw the distribution of more than.
• As an NDA-covered member of the U.S. government’s Operation Warp Speed, managed all internal communications for the shipment of the first Covid-19 vaccine in December of 2020. Also managed all media onsite for the.
• Prior to Covid, focus areas included health care including annual benefits enrollment, retirement, security, corporate compliance, diversity and inclusion, and corporate reputation.
• Responsibilities included acting as communications counselor and leading communications strategies, creating and launching new communications programming, leading and coordinating communications distributions across.

Memphis, TN, US

• Managed global, top tier and U.S. local market media outreach for all product and services related initiatives at FedEx.
• Large part of function was to lead annual holiday media program from 2005 – 2012 which resulted in almost 100,000 direct media placements, reaching a global audience of hundreds of millions readers and viewers
• Played a key role in crisis response for multiple situations ranging from aircraft incidents to high profile customer service issues.
• Project managed and led large scale media initiatives such as a live, three-hour broadcast of CNBC’s Squawk Box from the Memphis Hub, a six week effort for a 15-minute piece on NBC News’ Rock Center with Brian.
• Served as a spokesperson on topics ranging from consumer media complaints to financial earnings.
• Daily responsibilities included fielding media requests, supporting executives including the Chairman and CEO, developing media responses and writing supporting materials; and proactively handling media outreach for.

Memphis, TN, US

• Managed media support for the global marketing, sales and Latin America and Caribbean divisions of FedEx
• Key media counselor; developing media strategies; writing supporting materials; and proactively handling all media activities for advertising launches, new product promotions, account acquisitions and other activities.
• Position also entailed serving as a company spokesperson on a variety of issues, including acting as a key spokesperson for dozens of media outlets on 9/11 and the weeks following the attack

Dearborn, Michigan, US

• Managed new vehicle product launches and auto shows in Product Launch and Marketing Division of North American Public Affairs which included responsibilities ranging from personally leading a caravan of prototype.
• Conceptualized, created, and executed national corporate, public affairs and philanthropic communications strategies and campaigns
• Position involved strategic planning for launches and auto shows; writing media kits, speeches and related materials for new product launches; and management of long-lead and all-media launches.
• Other responsibilities included daily contact with global automotive news media on product related inquiries; coordinating interviews between media and Ford executives; and various other activities.