Carla Branco Email and Phone Number

Technical Coordination of three postgraduate courses (Brazilian MBA): Leadership, innovation and technology, People Management and ESG

Works at the Business School (In-Company, Lato Sensu Post-Graduate, Graduation and Extension and Online Courses) and used to be a Professor at Journalism and Publicity and Advertising Graduation Schools.

Executive in charge of São Paulo new office between January and October 2019.

In CEBDS, the Brazilian partner of the World Business Council for Sustainable Development (WBCSD) Global Network, was able to reorganize the Institutional Relationship department, integrating it to Communications and Events. The strategic purpose behind that is to guarantee the continuous improvement in the institution's image among its multiple national and international stakeholders.Worked as the focal point for new partnership and business with CEBDS' member companies, partner organizations and sponsors.Was responsible for the relationship with Government, sector associations and press and other social media.Considering the strategic plan's insights for the 2018-2020 period, collaborated for the definition of a new KPIs evaluation policy for the organization and other related supported projects.

Working for a global social organization headquartered in Brazil, that seeks to empower people to fight poverty, stimulate entrepreneurship and create change makers through the conscious use of technology, I was able to:- Restructure a program called Communities, related to digital training youth in a socially vulnerable condition. Alongside that, had the challenge of integrating the area with another one dedicated to working in partnership with Brazilian public schools, impacting teachers and students of Elementary and Secondary Education, directly benefiting 9,059 youngsters in 17 states and 296 teachers, social educators and librarians in the whole country.- Create the Opportunities area, focused on the development of learning paths, aiming to change the lives of Brazilian disenfranchised youth, supporting employability, entrepreneurship and return to education. There, managed to raise funds for developing mobile apps prototyped by youngsters. Another initiative was the implementation of a national online Volunteers Program.- Redesign the most strategic partnership of the institution with the granter Microsoft (key account), starting relationships with different areas of the company, not only in Brazil but also in their headquarters in the USA, such as: DX-Innovation, Commercial Partners, Education, CELA-Philanthropies and Branding. Also, have been acting as the focal point for the international brand, CDI Global, since there is a regional grant for Latin America which includes, besides Brazil, Chile, Colombia and Mexico. Regarding Microsoft Grant for 2017, have strongly acted in the renegotiation proposing the reshaping of the metrics and showing the purpose evolution of the project.- Identify strategic institutions for enriching the learning paths for the youngsters, starting new partnerships with, for example, the British Council, through the global program called Active Citizens, and the Brazilian Olympic Committee.

Worked as a co-manager, with the Education Departments of the States of Rio de Janeiro and Pernambuco, of a program considered by Microsoft and Qatar Foundation one of the most innovative cases in Education worldwide: NAVE (Advanced Center of Education).The program reached an annual average of 1,000 students in both states, with an estimated number of 60 teachers.Represented the schools in the cities of Rio de Janeiro and Recife, as a spokesperson.

Led the management of proprietary and/or sponsored projects, content across the country, in the areas of Culture, New Media, Education, Sports and Sustainability. Worked for the integration of marketing initiatives with a wide range of media channels within the company and also with other partners and/or sponsors.Participated in the internal projects' evaluation committee for sponsorships in Culture, Sports and Sustainability, considering the expertise and execution capability of the proponents as well as the expected return to the brands and the company. In the latest editions, more than 5,000 projects from all over the country were analyzed.Represented the Social Responsibility team of the Company in the formulation of the proposal to sponsor Rio 2016 Olympic Games.Acted in the company's strategic market repositioning after the acquisition of Brasil Telecom, having participated in the consolidation process of "one single brand" across the country.

Was responsible for the Literature Program of the institution.

Raised the institution's profile at local and global level. Because of the publicizing of the cultural activities in the media, the Institute is now a Spanish reference in the country for schools, press, publishers, etc. During that period, developed a great number of partnerships with different public and private institutions.Oversaw the Cultural Department (Performing Arts, Plastic Arts, Science, History and Technology, Cinema, Music, Literature and Thinking), in Rio de Janeiro, of the institution designed to promote Spanish languages and culture and Latin American cultures from the countries where Spanish is the official language. One of the targets of that work was to strengthen branding.Managed and curated major national and international cultural projects such as the “Reading Marathon” of Don Quijote, in the year of celebration of the 400th anniversary of the publication of the book, for an audience of more than 5,000 people, with press coverage not only in Brazil, but also in Spain and other Spanish-speaking countries, generating great visibility for the event and for the related institutions. There was a major budget restriction and the solution was to think of a minimal cost, counting on in kind donations and having all the economic items almost fully covered by the other two partners involved (Ediouro Publisher and CCBB/RJ).