Carla Briers Email & Phone Number

Johannesburg, Gp, Za

1. Lead the development and implementation of customer-centric strategies and initiatives that improve customer experience and satisfaction, drive sales and foster customer loyalty.2. Developing and executing customer acquisition and retention strategies: Manage the product, channel and sales teams to develop and execute campaigns and initiatives that acquire new customers, retain existing ones and drive sales.3. Developing and executing customer research and analytics programs that generate insights into customer behaviour, preferences, and needs.4. Responsible for overseeing sales, marketing and retail operations to ensure they are customer-centric and aligned with overall company strategy.5. Work with other executives to ensure that the organization is aligned around the customer, and that customer-centricity is embedded in the company's culture, processes, and operations.

South Africa

Stellr is a payments-centric technology business, focused on providing processing services that power partner-managed prepaid distribution networks for world leading brands, in high growth markets. Operations in South Africa, Israel and India.

Defining Sterring’s business case and ensuring Market Fit and usability through research, testing and analysis.Creating the brand, leading Sterring’s digital and traditional marketing strategies and managing brand and agency teams. Measuring, testing and learning from our marketing efforts to constantly refine and improve.Building virality by making Sterring shareable and incentivising consumers to do so

Leading the trade marketing strategy for all cross-functional teams.Working with the product development team to identify new opportunities and ensure product relevanceManaging all sponsorships

Developing the brand position, creative platform and brand ladder including crafting activation plans with brand and agency teams.Anticipating trends and identifying innovation opportunities against the brand plan and strategyMy work on the new Brutal Fruit Energizing variant saw positive growth from -10% to 30% Developing and managing the social media and online strategyCreating the new Brand Ambassadors network to educate, engage & entertain key influencers.

Developing, planning and managing Global Brands’ merchandise strategy, project plans and campaigns.Adapting the Global Brands’ marketing strategy to maximize local/regional relevancy.Driving innovation and differentiation in merchandise for Global brands, in line with Global standards. Nurturing relationships with Suppliers, Vendors, Sales Force, Customers and SABMiller Global office UK.

Identifying, developing and planning regional sponsorship opportunities.Developing and executing world-class experiential events and consumer engagement. Liaising with Sales and Brand teams to execute the brand plan.

Planning, executing and managing Consumer Experiences. Liaising with Red Bull National teams to leverage off existing events TTL.