Career developed in Domestic companies in the Surgical Implants Distribution segment and Multinational ones in the Pharmaceutical segment, serving the Marketing and Commercial/Sales areas.Experience in B2B and B2C Product Marketing, focused on product launch strategies with the medical and dental class to achieve market penetration (Market Share).Drafting of business plan, sales forecast, with focused commercial performance and within the budget.Attendance to strategic meetings with the executive committee and eventually, with the parent company. Marketing plan drafting with market positioning strategies; campaigns and events running to promote new products, products monitoring along their insertion and maturation phase in the market, contributing to the launches success, brands growth and building of the company’s corporate image.Market study, competition and key performance indicators analysis (KPIs).Internal and external events planning and organization, suppliers development and hiring, cost control and drafting of reports / results presentation.As scientific consultant “Medical Scientific Liaison” – In charge of contacting key opinion leaders and publicizing recent scientific studies aiming the updating and clarification of drugs benefits in the phases of approval for the patient, anticipating and preparing the market for the arrival of new drugs.Negotiation in state secretariats and city halls - standardization of medicines in states and municipalities through a strategic action plan to generate demand in the public network.Communication with media - skilled in crisis management and design of programs for patients using social media, TV, newspapers and magazines.
Listed skills include Pharmaceutical Sales, Oncology, Psychiatry, Neuroscience, and 20 others.
