Carl Ackermann Email & Phone Number

San Francisco, Ca, Us

Part of the Marketing & Corporate Development team and working closely with marketing and go-to-market leaders, interpret research-generated information to conduct analyses across BPM’s key markets and service lines, including: - Designing, developing, and implementing research backed projects- Working closely with content and go-to-market team to identify new ways to expand and market- Manage department KM subscriptions- Produce insightful analyses highlighting solutions and trends- Analyze Marketing data to provide recommendations on strategic content that drives lead gen- Support teams to understand market intelligence needs, and assisting with market intelligence scope

Chicago, Illinois, Us

Supported intelligence efforts as an individual contributor professional towards achieving growth objectives by developing and executing national and international programs to build brand awareness, sales growth and strategy, including:- Support firm leadership to understand market intelligence needs, and assisting with market intelligence scope identification and plan development- Communicated findings on competitor service/products for business development, key other collaborators (proposal/pursuit, corporate and strategy teams) and leadership- Research markets and companies for target information and overviews- Identify and gather relevant research data and insights via analyst reports, industry intelligence databases, news articles, industry thought leadership, competitor websites, or other sources; or, reviewing data/insights gathered from other market Intelligence team members as well as outsourced vendors- Conducted strategic analyses of collected data and insights to identify and monitor relevant key findings, trends and implications- Develop key research deliverables contributing to presentations of research results to firm stakeholders and leadership on long-term vision and road map opportunities - Development of subject matter expertise in key industry areas, including ongoing monitoring of industry trends and developments

Worldwide, Oo

Support practices and other firm areas with the research and intelligence needs including:- Conducted research in support of leadership and strategic priorities as well as pursuit and client service teams- Prepared research and presentations to increase client service professional’s business knowledge, build client/pursuit relationships, inform audit leadership; this includes:- Managed projects conducting background research on clients/pursuits, C-suite executives and board members, industries and markets, and competitor activities- Delivered research guidance/training to internal clients and colleagues- Identify, evaluate and recommend new data providers for needs for practice- Act as project manager for certain significant research and team projects- Contribute to Innovation and data quality thru testing and review on internal applications and deliverables - Participate in the development of new products and/or product improvementsTeam collaboration includes professionals responsible for driving growth, industry, and client retention initiatives. The team involvement comprises complex disciplines of practitioners, marketing professionals, researchers, and application developers to advance and execute growth and client retention strategies providing broad-based support to partners, directors, and senior managers in the field pursuing new business and serving clients.

With SMP I support the organization as a Board Member and VP of Marketing.Sales and Marketing Professionals of Northeast Wisconsin (SMP) is a professional organization for business leaders responsible for sales or marketing areas within their firms. Focused on delivering exciting, engaging and insightful programs SMP brings a variety of industries together for networking and learning. www.smpnew.org Roles Supporting Organization Include:- Develop and execute marketing strategies that drive new potential members to SMPevents.- Actively promote the monthly programs through multiple channels.- Develop messaging and content for the SMP website.- Develop and execute marketing to increase SMP membership.- Work with the Programs Committee to find, position and promote specific upcomingprograms.

Milwaukee, Wi, Us

Aimed on combining research, data gathering and social media, I delivered insights and observations through main areas of market research or analysis, competitive intelligence, social media, and resource alignment. My focus targets work contributing towards both organic & acquisition growth, lead generation, trend awareness, service development, and integration with strategic marketing goals.Experience in my role includes leading or having responsibilities in:- Manage social media/LinkedIn efforts in coordination with other marketing team members- Manage competitive (CI) and market intelligence (MI) function (Reviewing intelligence, analysis and delivery)- Utilizing intelligence forums and internal communication tools- Develop and training on prospect research & profiles and account planning- Databases (subscribed, syndicated, and CRM)- Research of M&A candidates and geographic market assessments- Lead and execute on social media guidelines, strategies, and social assets (including LinkedIn education and utilization) About Firm:With more than 2,000 associates, 49 offices in the United States and two offices in India, Wipfli ranks among the top accounting and business consulting firms in the nation. For over 85 years, Wipfli has provided private and publicly held companies with industry-focused in manufacturing , construction , real estate , health care , financial institutions, insurance companies, nonprofit organizations, units of government, dealerships and individuals.

Milwaukee, Wi, Us

As Business Development Specialist from 2005 - Dec. 2009 I was responsible for assisting the Eastern Region (Northeast Wisconsin) in Business Development efforts, planning events, research on the market and identifying market trends & opportunities. This role included:- Leading Account Planning Sessions- Prospecting (qualifying, research preparation)- Pipeline Management and Proposal development- CRM use and analysis

Whitewater, Wi, Us

Business Outreach Services Included:- Wisconsin Innovation Service Center (www.uww.edu/wisc) - Small Business Development Center (www.uww.edu/sbdc)- Global Business Resource Center Roles Included:- Market analysis and planning for Kerry Hills Farm (Oconomowoc, WI) through SBDC 2003 internship - Researched inventor ideas for competitive products, market intelligence and industry trends- New product development assessments and feasibility studies - Conducted surveying and customer analysis- Preformed competitive analysis and feasibility studies for multiple companies (both domestic and global facing) via primary and secondary market research- Wrote market research reports for business clients

B.B.A., Marketing

Cross Cultural Communications, European Business

Education record