Founder & Product Strategist
Toronto
North America’s Largest Online Store for Cruelty-Free, Vegan Makeup BrandsProduct Strategy & Curation: Led the identification, testing, and curation of all product collections, ensuring that HeartCoeur.com offered a diverse and high-quality selection of cruelty-free, vegan makeup brands.Vendor Management & Purchasing: Maintained strong, ongoing relationships with vendors and distributors, overseeing monthly product orders, billing, and inventory management to keep the store well-stocked and responsive to customer demand.Social Media Management: Developed and executed thoughtful social media strategies, building a strong online presence for HeartCoeur.com across various platforms, and engaging with the community to drive brand awareness and loyalty.Customer Service & Fulfillment: Provided exceptional customer service by addressing product questions and making personalized recommendations. Managed all aspects of order fulfillment, including packaging and distributing products and marketing materials.Initiative:CharmOverHarm (Launched September 2013): Founded a movement to support animals that have suffered maltreatment or injustice. Partnered with local farm sanctuaries and animal welfare groups to create safe and healthy environments for animals in need, reinforcing HeartCoeur's commitment to ethical and compassionate practices.