Carla J. Donahue work email
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Carla J. Donahue personal email
Carla J. Donahue phone numbers
Leveraging in-depth B2B and B2C marketing experience, I plan, develop, and execute a company’s brand marketing strategy and growth initiatives to consistently drive traffic flow, grow brand loyalty, increase sales revenue, and achieve business objectives. I possess a proven track record and success in overseeing the development and implementation of brand communication plans across multi-media platforms. As an inspiring mentor, I lead a world-class marketing team to ensure flawless execution, including talent recruitment, employee engagement, staff training, leadership development, succession planning, and performance measurements and management. Furthermore, I commission work and partner with both Consumer Insights and Business Analytics teams to better understand the behavior and the needs of consumers, uncovering insights needed to drive traffic and conversion.
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Head Of Lifecycle MarketingWithin Jul 2022 - PresentLong Island City, New York, UsDesign fluid, complex, multi-touch, omnichannel customer journeys rooted in data that aim to grow Customer Lifetime Value, reduce churn and build extended customer relationships -
Director Of Lifecycle MarketingWithin Oct 2021 - Jul 2022Long Island City, New York, Us
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Director Of Owned MediaJcpenney Feb 2020 - Oct 2021Plano, Texas, UsSupporting the JCPenney’s brand and promotions through owned media channels; email, direct mail, app and sms. Working to connect our customers with personalized content and offers to assist in their purchase journey. -
Senior Director, Marketing ServicesSally Beauty Apr 2018 - Oct 2019Denton, Texas, UsPromoted to Senior Director of Marketing Services as a result of performance. Ownership of Marketing Services for all of Sally Beauty Holding brands, including: (1) Sally Beauty; and (2) CosmoProf Beauty. Owned and championed the creation, implementation and optimization of multi-channel marketing programs. -
Director Of Marketing OperationsLoxa Beauty Jun 2017 - Apr 2018Indianpolis, In, UsPromoted to Director of Marketing Operations as a result of performance. Managed all digital marketing and web sales analysis for the Loxa Beauty division with full P&L oversight of over $2MM per annum. Accountable for profitability, incremental revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. -
Director Of MarketingCosmoprof Beauty May 2017 - Apr 2018Denton, Texas, UsSubsequent to the closure of Loxa Beauty, selected to become the Director of Marketing for CosmoProf Beauty. Shaped unique brand content strategies to support promotions across email, online advertising, retargeting ad, social media, geo-targeting ads, and direct mail. Guided creative team through ideation and execution to ensure consistent brand messaging. -
Senior Manager Customer Relationship ManagementCosmoprof Beauty Feb 2016 - May 2017Denton, Texas, UsRequested by senior leadership to apply for the role of Senior Customer Relationship Manager for Loxa Beauty, subsequently promoted as a result. Planned, developed, and executed an integrated email and direct mail marketing campaigns to generate sales, acquire new customers, support product launch, and reengage lapsed customers.
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Marketing And Public Relations ManagerLoxa Beauty Feb 2014 - Feb 2016Indianpolis, In, UsInitially hired as the Email Marketing Manager for Loxa Beauty. Quickly promoted to Marketing & Public Relations Manager as a result of performance. Planned, developed, and executed launch strategy for a direct to consumer retail website, which drove and maintained customers through email, affiliates, Search Engine Optimization, and social media.
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Marketing DirectorSmarterhq Aug 2012 - Feb 2014New York, Ny, UsResponsible for new client generation, company branding, competitive positioning, as well as case studies and award submissions. Collaborated on retargeting and personalization campaigns to generate sales for Finish Line, Eddie Bauer, Sur la Table and other retailers. -
Marketing And Public Relations DirectorCrossroads Of America Council, Boy Scouts Of America Mar 2010 - Aug 2012Irving, Tx, UsCrossroads of American Council, Boy Scouts of America is one of the largest councils in the United States. I had the pleasure of serving as Marketing and Public Relations Director where I coordinated community events including PBS Kids Day in the Park, launched the Indiana State Fair- Boy Scout Base Camp/Legacy Project and work closely with the Dale Coyne Race team to promote their Scouting IRL Car. We also launched weekly newsletters through ExactTarget/SalesForce to communicate more effectively with volunteers. -
Marketing AssistantKrieg Devault Llp Feb 2008 - Feb 2010Indianapolis, Indiana, UsPlanned and executed annual client appreciation event for 2,000+ at the Indianapolis Motor SpeedwayDesigned and distributed weekly electronic newsletter to clients using ExactTargetPlanned seminars with multiple speakers around the stateCoordinated all client entertainment (worked closely with Lucas Oil Stadium, Indianapolis Indians and Pacers Sport & Entertainment)Served as firm’s data steward, maintained and updated client relationship management software -
Marketing And Communications SpecialistDepco Parts Mar 2007 - Feb 2008UsPlanned, prepared and executed trade shows with average attendance of 1,500Wrote, design and assembled media kitsProduced internal training pieces -
Public Relations InternBall State University 2005 - 2007Muncie, In, UsResearched, created, and implemented a strategic communications planPitched stories to Muncie and Indianapolis mediaWrote news releases and news articlesLiaison between the department, local media and other university departmentsResearched, organized and wrote strategic plan for Mutt-Strut fund raiser
Carla J. Donahue Skills
Carla J. Donahue Education Details
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Ball State UniversityPublic Relations -
Virginia TechPublic Relations
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Muncie Central High School
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Muncie
Frequently Asked Questions about Carla J. Donahue
What company does Carla J. Donahue work for?
Carla J. Donahue works for Within
What is Carla J. Donahue's role at the current company?
Carla J. Donahue's current role is Head of Lifecycle Marketing.
What is Carla J. Donahue's email address?
Carla J. Donahue's email address is ct****@****uty.com
What is Carla J. Donahue's direct phone number?
Carla J. Donahue's direct phone number is +176572*****
What schools did Carla J. Donahue attend?
Carla J. Donahue attended Ball State University, Virginia Tech, Muncie Central High School, Muncie.
What skills is Carla J. Donahue known for?
Carla J. Donahue has skills like Press Releases, Email Marketing, Social Media, Public Relations, Facebook, Social Media Marketing, Advertising, Marketing, Newsletters, Strategic Communications, Event Planning, Leadership.
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