Carla E. Email & Phone Number

London, England, Gb

San Jose, Ca, Us

- Develop Strategic Marketing Plans for EMEA: Creates and executes a multi-channel marketing strategy across EMEA, incorporating web, search, automation, and social media initiatives to increase awareness, drive interest, and build sales pipeline aligned with Cisco's regional business goals.- Collaborate with Sales for Pipeline Growth: Partner closely with EMEA sales teams to align digital marketing initiatives with sales targets, focusing on activities that maximize customer engagement and deliver measurable pipeline growth. - Leverage Data-Driven Insights: Take a metrics-driven approach to measure campaign success, optimize marketing activities, and report on ROI to stakeholders. Provide actionable insights from campaign data, focusing on continuous improvement and adjustments that align with sales objectives to maximize impact.

San Jose, Ca, Us

- Responsible for managing a team of highly skilled Paid Strategists, Search and Social Experts, to ensure campaigns are planned & executed in line with strategy to drive business results across the marketing and sales funnel. - Driving and evolving all aspects of Cisco's in-house model plan for EMEA, from planning to reporting on campaigns, ABM to ensure our teams are supported and marketing KPIs are met.- Managing multi-million-pound annual EMEA paid media budget.- Driving testing strategy to ensure continual improvement of campaign and channel performance.- Identifying and exploring new opportunities within the paid media landscape that are relevant for the brand (Audience targeting, new platforms, new competitor insight tools, ABX).- Working with key internal regional and local stakeholders to ensure regional strategic imperatives are met.- Working with Cisco's insight & analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of paid media.

San Jose, Ca, Us

- Develop EMEA media strategy for key campaigns (Security, Sustainability) and manage media plan activation with internal stakeholders and agency partners regionally and locally.- Manage agency relationship and performance evaluation to drive ROI and KPIs.- Partner with cross-functional teams to develop successful and measurable channel support strategies for corporate campaigns.- Determine digital innovations (real-time bidding, attribution modelling, A/B testing) and execute pilots to optimize and continuously grow the performance of digital activities.- Define, track and report relevant metrics to key stakeholders. Provide insights, recommendations and best practices to enhance future performance.

Geneva, Geneva, Ch

- Strategy & Vision: Setup the social media vision, strategy & framework globally and communicate a unified narrative across the world using social media & other comms channels to drive brand engagement and love.- Crisis Management: Key member of the crisis management team with the CEO, legal and senior management, the team's role is to design and apply strategies that mitigate and carefully manage disruptive, sudden and significant negative online and social media crises. - Execution: Creation and sign-off of all execution elements across respective channels e.g. Twitter, Reddit, LinkedIn. Fully integrate with the goals and needs of the business, understanding where social can/will play a role and run, develop and execute global campaigns.- Measurement: Understand and use social media reporting and analytics tools to ensure our strategic approach to communication remains targeted and effective. Ensure market best practices are followed on reporting and measurement to drive commercial impact.- Community Management: Oversee community management team & outreach efforts for NGOs, activists, opinion leaders and influencers.Leadership: Build, lead and nurture a growing team of high performing community managers and campaign specialists through coaching and capacity-building.

San Jose, Ca, Us

- Lead digital innovation and pioneer new ways to engage with customers digitally utilising a data-driven approach to drive future growth.- Collaborate effectively with sales teams, campaign marketing and global and local marketing leadership teams to deliver digital marketing goals.- Develop social media guidelines, training and best in class social media practices to share across regions.- Achieve and drive a Cisco centralized social media and employee and customer advocacy strategy, guidelines and KPI framework driving 10% increase in engagement points.

New York, Ny, Us

- Drive revenue for the Marketing Solutions Business Unit by working with the Sprinklr Sales and Solutions Consultant Teams to sell solutions based on a marketer’s needs- Lead the EMEA Sprinklr marketing solutions such as employee & customer advocacy, social hubs, content marketing to ensure prospective and current clients get the maximum ROI- Act as strategic counsel to clients and internal team as and when needed

Redmond, Washington, Us

- Develop and nurture relationships with our global customer base to support global marketing initiatives such as customer advocacy programs and case study creation- Manage the development and execution of integrated marketing campaigns that build pipeline and awareness for products, this includes strategy, campaign objectives and alignment with regional marketing leaders- Implement and foster world class advocacy processes and activations, ensure perfect execution across all owned and paid channels- Own external relationships with third party and agencies; internally, build relationships with key global stakeholders across the organisation

Espoo, Southern Finland, Fi

- Lead and develop world class advocacy processes and activations, ensure perfect execution across all owned and paid channels- Manage and develop a team of highly skilled digital managers to drive digital and social media marketing excellence, globally and to key local markets- Responsible for the global social media content strategy across all digital marketing campaigns

Espoo, Southern Finland, Fi

- Social Marketing: Planned & executed Nokia MEA first advocacy program. Also helped launch and manage 3 of the region's social media channels- Digital Performance: Led the development of a report to measure user responses to Nokia’s app store related digital marketing activities- Set up listening platform and monitoring tools and strategy for digital across the whole region with measurement and reporting in place to monitor and track conversations and performance.

Espoo, Southern Finland, Fi

Key achievements:- Developed and implemented processes for project management and integration- Led MEA consumer research and usability studies in collaboration with the global support team and localised all content- Successfully collaborated on cross-functional projects with marketing and other organizations

Dubai, Dubai, Ae

- Implemented effective strategy to sell online space for Bayt.com website- Developed new business opportunities for online sales growth for Bayt.com. Look at all new technologies e.g. banner ads, eDM,videosKey achievements:• Responsible for acquiring new business, Oracle MENA account was the biggest account brought to Bayt.com's digital sales team- Set up effective and measurable campaigns targeting the tailored online communities across the 7 MENA countries- Responsible for meeting strict online sales targets for the department. Targets were exceeded by 38% within 6 months of starting the online sales department

Ba, Business And Tourism Management

High School/Secondary Diplomas And Certificates