Assistant Campaign Manager
Ad Council
Greater New York City Area
Managed the strategic planning and development, implementation, and distribution of six national public service advertising (PSA) campaigns. Oversaw the advertising and marketing budgets for six non-profit organizations that totaled over an estimated $8 million. Evaluated the success of six PSA campaigns and presented quarterly and yearly reports to internal team and clients. Lead the construction and launch of website, KeepOceansClean.org, with the interactive… Show more Managed the strategic planning and development, implementation, and distribution of six national public service advertising (PSA) campaigns. Oversaw the advertising and marketing budgets for six non-profit organizations that totaled over an estimated $8 million. Evaluated the success of six PSA campaigns and presented quarterly and yearly reports to internal team and clients. Lead the construction and launch of website, KeepOceansClean.org, with the interactive department and website developer. Headed the request for proposal (RFP) process and production of an educational marketing program for teachers. Key Contacts: Autism Speaks, Environmental Defense Fund, Earth Share, National Marine Sanctuary Foundation, Alliance to Save Energy, U.S. Environmental Protection Agency, Office of National Drug Control Policy, BBDO New York, Ogilvy New York, Draftfcb Chicago, Buena Vista Home Entertainment, Uproar!, Campbell-Ewald Show less