Carla Filippo Email & Phone Number

State Of São Paulo, Brazil

• Communication department implementation • Strategic planning (OKRs) • Content creation and management • Internal communication • Event organization • Social media management (planning, creation, and monitoring) • Coordination with members and partners • Press relations coordination

São Paulo, Brasil

• Responsible for writing and creating texts, focusing on social media (Facebook, Instagram, and LinkedIn) and external communication• Content planning and writing for social media • Structuring and monitoring social media channels • Managing the social media content calendar • Writing texts for external campaigns (email marketing, forms, landing pages, etc.)• Scriptwriting for webinars and speeches for superintendents and senior management• Writing email marketing content for external audiences• Promoting internal materials related to the Institution's brand• Updating and managing mailing lists on the MailChimp platform• Engaging with internal departments to gather content• Writing general texts focused on external communication

• Brand creation, persona definition, and marketing strategy development• Market analysis and differentiated value proposition• Content creation (social media, newsletters, e-books, and educational content)• Therapeutic care for clientsMy purpose was to help women on their journey of self-discovery and reconnection with themselves through holistic therapies and feminine knowledge.

• Content and copy creation for social media and blogs• Branding (logo creation, visual identity, and brand guidelines)• Brandbook creation• Communication strategy development and brand channel management• Social media consulting and analysis• Social media managementMy goal with the consultancy was to help women entrepreneurs with small businesses develop their brands and boost their own businesses.

• Content creation for CRM (email marketing and push notifications) • Product descriptions (catalog creation) • SEO analysis (using Ubersuggest platform)

Utretcht, Netherlands

• Responsible for composing the store's visual merchandising areas based on the guidelines defined in the moodboard and brandbook for each collection• In charge of store communication, including the placement of promotional displays, product pricing, and general signage • Creation of store highlight areas: gondola positioning, product displays, and mannequins.• Mannequin setup, including outfit creation

Utrecht E Região, Holanda

• Planning and execution of marketing actions and campaigns • Alignment, management, and supervision of tools to implement branding guidelines by employees • Budget control and planning • Responsible for aligning and implementing visual identity elements, such as templates, logos, and brand tone of voice • Planning and execution of media plans, including website, press, Google, social media – Facebook, Instagram, and LinkedIn • Planning, negotiation, and organization of internal and external events • People management

São Paulo E Região, Brasil

• Responsible for monitoring routines, activities, and deadlines in the department • Social media management • Internal marketing (endomarketing) • Standardization of the company's visual identity • Implementation of social and sustainability programs for clients

São Paulo, Brasil

• Responsible for the control and selection of promotional items • Support in organizing and executing events • Assistance in creating informational and promotional materials