Carla González Macero Email & Phone Number

Miami, Florida, Estados Unidos

Venezuela

• Established operational guidelines and identified opportunities for improvement.• Worked with management team to develop operational goals aligned with businessstrategy.• Assessed and evaluated business procedures and implemented structure to improveday-to-day operations.• Set goals and expectations for direct reports using performance review process,holding staff accountable.• Recognized employees for demonstrating excellent service resulting in increasedcompany morale.• Developed and maintained client relationships to grow business and improve account retention.• Contributed to organizational strategic direction to improve products and services.• Reviewed financial statements and sales or activity reports to measure productivityor goal achievement.• Formed and sustained strategic relationships with clients.• Monitored inventory levels and placed new orders for merchandise to keep supplywell-stocked.• Created effective business plans to focus strategic decisions on long-term objectives.• Monitored progress by establishing plans, budgets and measuring results.• Improved productivity initiatives, managing budgets and accounts, coordinatingitinerary and scheduling appointments.• Directed or coordinated financial or budget activities to fund operations andmaximize investments.• Promoted products, increasing customer base and market share.

Venezuela

• Updated web pages and social media profiles with engaging and current content.• Planned and produced highly effective experiential marketing events.• Generated monthly performance metrics and analytical reports, reviewing andcommunicating marketing campaign successes to clients.• Developed and implemented strategic marketing campaigns, including sitepromotions and engaging digital content.• Boosted sales by developing new product marketing strategies.• Strategically devised customer approaches, meeting sales objectives andcapitalizing on emerging opportunities.• Recommended product changes to enhance customer interest and maximize sales.• Planned advertising campaigns for online, print and other mediums.• Supervised creation of marketing materials and collateral.• Coordinated marketing events for showcasing product and service offerings.• Marketed products and services at tradeshows and promotional events.• Collaborated with other departments to coordinate strategic marketing activities.• Arranged merchandise for display to highlight new styles, attract customers andenhance sales.• Helped brand awareness by assisting in merchandising and handling display setups.• Assisted personnel with day-to-day marketing tasks and coordinating activities.• Developed social media content and campaigns and analyzed metrics to capturetrends and opportunities.• Evaluated digital presence by product, service or brand to help define digitalstrategies.• Created proposals for service and product strategies based on marketing data.• Monitored web traffic to analyze website performance.

Venezuela

• Drove brand value by utilizing basic consumer insight principles.• Identified areas or opportunities for growth through business analytics.• Collaborated with cross-functional teams to achieve project objectives.• Partnered with marketing team to understand and execute growth opportunities forpaid search and search engine optimization.• Assisted personnel with day-to-day marketing tasks and coordinating activities.• Developed social media content and campaigns and analyzed metrics to capturetrends and opportunities.• Attended meetings and worked collaboratively with cross-functional teams tobrainstorm new ideas.