Drives 3 year strategic plans for two categories, deploying key initiatives in Americas (Andina, South Cone, Brazil, Central and the Caribbean, Mexico and US/CA). Interprets market information to identify opportunities and enhance category performance and growth. This position involves decision making and/or organizational influence across marketing/sales initiatives and includes ongoing management of designated applications/portfolioResponsibilities:- Develops and drives profitable growth plans for both categories in Americas- Develops and deploys category key initiatives in line with market operations strategy/operational plan, supporting its execution - Secures collaboration across the Global organization and Americas- Defines requirements to develop capabilities in markets and Project Centers- Shapes and drives use of reusable solutions and best practices, maximizing value proposition and contributing to the New Product Introduction process- Supports markets on sales strategy and value proposition in commercial cases. - Manages product life cycle- KPIs: Group Margin, Local Margin, Orden Intake, Net Sales, Number of units sold/year- Co- creates and manages marketing/communication initiatives

Analyzes and interprets category and market information in order to identify opportunities and enhance category performance and growth. Creates, implements and manages strategic plans for 6 markets in Americas (Andina, South Cone, Brazil, Central and the Caribbean, Mexico and US/CA). This position involves decision making and/or organizational influence across marketing/sales initiatives and includes ongoing management of designated applications/portfolioResponsibilities:- Creates category strategic plans and presentations for key initiatives using multiple data sources, and presents findings to appropriate teams/customers in support of business plans- Proactively supports the sales planning process to identify trends/applications and review key indicators; tracks opportunity pipeline- Maintains and shares expertise in the assigned category/application in collaboration with the markets and the Central Organization.- Collaborates and communicates with cross-functional teams. Responsibilities include design and creation of the project quotation, analysis of total cost of ownership (TCO), portfolio gaps, upgrades and services.

Responsibilities:-Leads and deploys the product strategy at cluster level (6 markets, from Argentina to Canada)-Maintains effective collaboration with key business & technical leaders, industry experts and partners-Acts as main point of contact for key business and technical stakeholders for assigned products-Designs and manages product roadmap for the cluster-Manages ongoing updates/upgrades to product roadmaps -KPIs: Group Margin, Local Margin, Orden Intake, Net Sales, Number of units sold/year-Participates in key industry forums (trade shows, conference, workshops)-Oversees innovation/sustainability roadmap for assigned product-Project management and delivery (stand alone/systems)-Manages business case development for strategic initiatives (PDNs) for the cluster-Documents scope and conducts business analysis for strategic initiatives

-Creates strategic plan and monitors execution-Identifies and develops new sales channels (distributors/integrators)-Conducts customer visits for Product presentations -Trains internal teams and current sales channel-Prepares proposals and specification of engineering solutions -Manages Projects from order to commissioning -Supports other areas, in-house technical support-Supports upgrades, automation and digitalization of systems/equipment

Objectives:• Hunt potential Leads in targeted market segments, focusing on Food Processors that package liquid and wet food products in #10 Cans, pre-made flexibles pouches, bag-in-box, plastic, glass.• Drive Growth by leveraging the system's benefits of the company’s VFFS Liquid food and beverage filling technologies in order to replace traditional rigid packaging used in both intuitional and retail package formats.• Develop creative strategies around selling packaging solutions, materials, technology, and innovation. Responsibilities:• Accountable for the development and growth of business in the targeted market segment: Hot fill, Retort, and Aseptic.• Create an Execute a Market Development Plan defining the market penetration strategy, customer value proposition, business growth goals, prospect list, and marketing communication.• Monitor competitive activity in the Food & Beverage sector, identifying market trends, key or strategic players, new categories and consumer preferences. • Monitor active Business Development Sales Funnel via CRM system (Salesforce).• be the stakeholder within the company to drive package innovation in the Liquid Food & beverage Market.

Responsibilities:• Closely monitored demographic trends, market segments, competitors and sales pipeline according to the business strategies and initiatives. P&L forecast.• Approached prospects and key players effectively in order to develop a tailor-made business proposal.• Maintained a database of prospects and customers as well as measured the entire prospecting process to be able to continuously improve it. • Developed and managed the New Business Department Roadmap in order to get new customers according to the company strategy.• Built business cases and presented them to the top senior management, most of the time resulting in the approval of the cases.Achievements:• New Business Development, 4 new accounts in 2010, 3 in 2011, 4 in 2012 and 2 more in 2013.• Successfully recruited and trained a trainee for New Business Development that was hired initially on a fixed time contract and became part of Tetra Pak Venezuela, permanently hired after 1 year.• Built a network of colleagues around Tetra Pak group in order to exchange best practices and business initiatives. • Successfully coordinated dairy product import activities to the Venezuelan market among the customers within the cluster to promote growth in the region. Promoted business relationship between Andina`s (Colombia, Ecuador, Bolivia, and Peru) producers and Venezuelan importers.• Led two Commercial/Technical/Installation projects with prospects and main players in the canned food market. Worked closely with the Regional Tetra Pak Team (located in Brazil) and the Global Team (located in Sweden).

Responsibilities:• Managed key accounts and regional customers, beverage producers that represented 27% of Tetra Pak local sales in 2012.• Deeply understood customer's markets, competition, issues, and opportunities. • Managed strategically cross-functional teams, bringing together people within the account by leading with passion and serving as a bridge to communication.• Designed and executed commercial/marketing/installation projects, keeping track of the KPIs that allowed monitoring plan accuracy, P&L forecast.• Negotiated commercial conditions and marketing support according to Marketing Key initiatives and Customer Business Development plan to drive sustainable growth.Achievements:• As International Key Account Manager from Nov 2009 to Sept 2011, Customer Satisfaction Survey results: Loyalty 80% in 2010, 100% in 2011, Key Account Management 100% in 2010 and 2011. • Resolved successfully a $5M claim filed by a Top Customer.• 5% growth in sales among the group of customers assigned in 2010, 7% in 2011.• Developed a co-packer that produces for top customers. Handled and monitored the entire negotiation process among the business partners.

Responsibilities:• Managed corporate accounts in the B2B channel: industries, construction companies, and transportation. • Identified and converted prospects into customers based on profitability, value proposition, and key initiatives alignment• Provided technical and commercial support to customers and followed up with Key Account Team: FLTS (front line technical support), Oil analysis lab, Marketing, Accounts Receivables.• Developed projects to improve equipment performance according to recommendations, agreed with the customer and validated by the equipment manufacturer (OEM).• Monitored and followed up purchase order processing, billing, delivering, and accounts receivables. • Implemented Shell customized programs: Factory Plan Maintenance, Fleet Management Program

Responsibilities:• Managed vehicle finished units stock in the FCW (finishing car warehouse) and two external warehouses. • Coordinated workgroups to control and managed stocks, unit location and dispatch, minor repairs, On Star activation. • Managed business relationships with 3 logistics providers.• Monitored the logistic process starting at the unit dispatch at the warehouse to the arrival of the unit at the dealership.10,000 units delivered monthly.• Provided support and status to the dealership network regarding the delivery process.