Carla Hernández Email & Phone Number

In charge of sales teams for all market segments: 1. B2C2. B2B 3. Groups and events 4. Weddings

Santa Cruz, Guanacaste, Costa Rica

Santa Cruz, Guanacaste, Costa Rica

Costa Rica

I led the successful process of opening a new restaurant franchise in Costa Rica (CPK);Marketing –Menu layout and translationLocal Store MarketingSocial MediaNew Store Launch Campaign DevelopmentGrand Opening Event PlanningPress Release review & release Procurement –Coordinating and placing orders (equipment, uniforms & goods) HR –HiringTraining CoordinationTravel Coordination for Opening TeamsTraining Schedule Coordination

Costa Rica

MCP (Management consulting program) as part of the graduation project in which we study and analyze the possibility and viability of a new virtual MBA program, having INCAE as a client. Interviews are conducted through a design thinking process. Analysis of financial structure considering income and expenses, as well as risk analysis and new technological trends. The use of tools from different branches is given such as analysis through "customer journey", "buyer persona", conjoint analysis for… Show more MCP (Management consulting program) as part of the graduation project in which we study and analyze the possibility and viability of a new virtual MBA program, having INCAE as a client. Interviews are conducted through a design thinking process. Analysis of financial structure considering income and expenses, as well as risk analysis and new technological trends. The use of tools from different branches is given such as analysis through "customer journey", "buyer persona", conjoint analysis for the design of prototypes. Show less

• Definition of the strategy, planning and design of new services, products and points of sale for the business.• Budgets: definition, execution and measurement.• Coordination of teams (12 direct collaborators, 100 indirect)• Recruitment, selection and hiring processes for different jobs.• Business process design.• Purchasing and reporting processes• Quality control processes.• Analysis of prices, costs and losses

Guanacaste, Costa Rica

•Manage key clients for the closing of sales contracts through site inspections, site tours, review of spaces for events, common areas, restaurants and menus, rooms, services and amenities.• Organization of special sales events to make the hotel known to key people such as meeting planners, sales executives of tour operators and local suppliers.• Sale, planning, execution and operation / attention of social and corporate events: coordination of internal and external suppliers, event… Show more •Manage key clients for the closing of sales contracts through site inspections, site tours, review of spaces for events, common areas, restaurants and menus, rooms, services and amenities.• Organization of special sales events to make the hotel known to key people such as meeting planners, sales executives of tour operators and local suppliers.• Sale, planning, execution and operation / attention of social and corporate events: coordination of internal and external suppliers, event personnel and other hotel departments.•Processes of search and contracting of suppliers and other third parties for special events. Show less

Guanacaste, Costa Rica

• Restaurant and store opening, preliminary process, construction site, opening and inauguration.• Recruitment, selection and hiring processes for different roles. • Promotion of the brand locally• Creation of marketing strategies• Management of relationship with business partners• Management of communication in media and networks

San Pedro, Sj

Reservations coordinator for Central America, Panama y Mexico • Coordination of suppliers of all tour programs in the region (Hotels., Restaurants, transportation, tour operators.)

San Jose And Liberia, Guanacaste

Incentives & Meetings Sales Executive: • Quotation process, planning and execution of incentive programs and meetings• Management of on-site programs• Inspections of the country with incentive & meetings planners• Corporate and social events• Processes of search and contracting of suppliers and other third parties for special events.Sales Direction Assistant:• Planning and executing client site inspections in the country, assistancetasks to the Sales… Show more Incentives & Meetings Sales Executive: • Quotation process, planning and execution of incentive programs and meetings• Management of on-site programs• Inspections of the country with incentive & meetings planners• Corporate and social events• Processes of search and contracting of suppliers and other third parties for special events.Sales Direction Assistant:• Planning and executing client site inspections in the country, assistancetasks to the Sales Direction in planning international marketing trips, hotel and flight reservations.FIT’s Department:• Working with the executives to design and quote tailor made holiday programs for FIT’s, book services from accommodation to transportation, car rental, local flights, and tours. Show less

Magic Kingdom Park, Walt Disney Wordl, Orlando, Florida, Estados Unidos

• Customer Service Oriented• Food & Beverage • Training of processes to new employees

Master Of Business Administration - Mba, Liderazgo Empresarial, Concentración En Operaciones Y Especialización En Sostenibilidad, Full Time Mba At Incae Business School

Activities and Societies: INCAE MBA Oath club board member: http://www.incaembaoathclub.org/

Bachillerato En Turismo Con Énfasis En Hotelería Y Restaurantes

Marketing And Communications

Licenciatura En Turismo Con Énfasis En Hotelería Y Restaurantes