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Carla Howden, Pcm is listed as Principal at M Marketing Consulting, based in Canada, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Carla Howden, Pcm.
Carla Howden, Pcm previously worked as Group Director, Strategy & Performance at Ws | Marketing With Soul and Strategy Director at Ws | Marketing With Soul. Carla Howden, Pcm holds Bachelor Of Commerce Degree, Marketing from The University Of Calgary.
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With 20 years' experience in marketing planning, leadership, and execution, I offer fractional and project-based marketing strategy and management that helps my clients' marketing work... work.Whether you need help figuring out your marketing strategy, building your marketing plan, or managing your marketing projects and team, I work with you to provide the marketing expertise and leadership that matters for your business.
Listed skills include Email Marketing, Marketing Communications, Social Media Marketing, Digital Marketing, and 9 others.
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A career timeline built from the work history available for this profile.
Canada
I provide brand strategy, marketing communications strategy, research and analysis, audience planning, marketing measurement planning, and other marketing consulting and marketing leadership services to support my clients in achieving their business goals.
Integrated marketing strategy and analytics functions to close the loop on marketing performance. Responsible for business intelligence, marketing strategy, marketing optimization, and marketing analytics. Lead a cross-functional team and manage matrixed work teams remotely across multiple continents.
Calgary, Alberta, Canada
Established a new department within the agency with a focus on marketing strategy and market insights. Responsible for market research, segmentation and target marketing, marketing communications strategy, brand planning, account planning, and KPI development.
Calgary, Alberta, Canada
Promoted to director-level, continued to be responsible for a multi-million dollar client portfolio, leading cross-functional teams to deliver multi-channel marketing programs and campaigns.
Calgary, Canada Area
Responsible for a portfolio of clients across multiple industries and continents. Managed matrixed teams and collaborated with all departments to develop and execute integrated marketing campaigns.
Calgary, Canada Area
Client lead on local, national, and international accounts in multiple industries, responsible for integrated marketing campaigns, matrixed team management, project management, pricing and estimating, and budget management. Served as primary lead on new business pitches in the Calgary office.
Managed integrated marketing and communications projects for local and national clients. Organized teams and resources over the life of each project to deliver on client requirements and maximize campaign performance against assigned budgets and metrics.
Designed and executed marketing initiatives for six restaurant brands including brand development, content development, events, in-store promotions, digital and print advertising, PR, and social media planning and management.
Vancouver, Canada Area
Content creation and curation to promote Smartt’s marketing services and approach to prospective clients; work included webinars, blog posts, social media, e-newsletters, press releases, case studies, brochures, and website content.
Vancouver, Canada Area
One-person marketing team, responsible for marketing planning, execution, and reporting of activities including website, content, promotions, trade shows, and events. Managed P&L for all marketing activities.
Activities and Societies: Alliances In Marketing, Alpha Gamma Delta Jason Lang Scholarship recipient. Key courses included Marketing.
Key courses included Virtual Communication, Decision Making & Accountability, and Diversity & Cross-Cultural Teams
Key courses included Business Strategy, Strategic Planning, and Design Thinking.
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Carla Howden, Pcm works for M Marketing Consulting.
Carla Howden, Pcm is listed as Principal at M Marketing Consulting.
Carla Howden, Pcm is based in Canada, Canada, Canada while working with M Marketing Consulting.
Carla Howden, Pcm has worked for M Marketing Consulting, Ws | Marketing With Soul, Mccann Canada, Wax Partnership Incorporated, and Vintage Group.
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Carla Howden, Pcm holds Bachelor Of Commerce Degree, Marketing from The University Of Calgary.
Carla Howden, Pcm is listed with skills including Email Marketing, Marketing Communications, Social Media Marketing, Digital Marketing, Event Planning, Marketing Strategy, Graphic Design, and Project Management.
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