Carla Howden, Pcm

Carla Howden, Pcm Email and Phone Number

Marketing Strategy | Marketing Planning | Marketing Leadership | Principal, M Marketing Consulting @ M Marketing Consulting
Carla Howden, Pcm's Location
Canada, Canada
Carla Howden, Pcm's Contact Details

Carla Howden, Pcm personal email

About Carla Howden, Pcm

With 20 years' experience in marketing planning, leadership, and execution, I offer fractional and project-based marketing strategy and management that helps my clients' marketing work... work.Whether you need help figuring out your marketing strategy, building your marketing plan, or managing your marketing projects and team, I work with you to provide the marketing expertise and leadership that matters for your business.

Carla Howden, Pcm's Current Company Details
M Marketing Consulting

M Marketing Consulting

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Marketing Strategy | Marketing Planning | Marketing Leadership | Principal, M Marketing Consulting
Carla Howden, Pcm Work Experience Details
  • M Marketing Consulting
    Principal
    M Marketing Consulting Jan 2024 - Present
    Canada
    I provide brand strategy, marketing communications strategy, research and analysis, audience planning, marketing measurement planning, and other marketing consulting and marketing leadership services to support my clients in achieving their business goals.
  • Ws | Marketing With Soul
    Group Director, Strategy & Performance
    Ws | Marketing With Soul Jan 2023 - Oct 2023
    Integrated marketing strategy and analytics functions to close the loop on marketing performance. Responsible for business intelligence, marketing strategy, marketing optimization, and marketing analytics. Lead a cross-functional team and manage matrixed work teams remotely across multiple continents.
  • Ws | Marketing With Soul
    Strategy Director
    Ws | Marketing With Soul Nov 2021 - Feb 2023
    Calgary, Alberta, Canada
    Established a new department within the agency with a focus on marketing strategy and market insights. Responsible for market research, segmentation and target marketing, marketing communications strategy, brand planning, account planning, and KPI development.
  • Ws | Marketing With Soul
    Account Director
    Ws | Marketing With Soul May 2020 - Nov 2021
    Calgary, Alberta, Canada
    Promoted to director-level, continued to be responsible for a multi-million dollar client portfolio, leading cross-functional teams to deliver multi-channel marketing programs and campaigns.
  • Ws | Marketing With Soul
    Senior Account Manager
    Ws | Marketing With Soul Jan 2019 - May 2020
    Calgary, Canada Area
    Responsible for a portfolio of clients across multiple industries and continents. Managed matrixed teams and collaborated with all departments to develop and execute integrated marketing campaigns.
  • Mccann Canada
    Account Supervisor
    Mccann Canada Aug 2016 - Jan 2019
    Calgary, Canada Area
    Client lead on local, national, and international accounts in multiple industries, responsible for integrated marketing campaigns, matrixed team management, project management, pricing and estimating, and budget management. Served as primary lead on new business pitches in the Calgary office.
  • Wax Partnership Incorporated
    Account Manager
    Wax Partnership Incorporated Jan 2015 - May 2016
    Managed integrated marketing and communications projects for local and national clients. Organized teams and resources over the life of each project to deliver on client requirements and maximize campaign performance against assigned budgets and metrics.
  • Vintage Group
    Marketing Coordinator
    Vintage Group Sep 2013 - Dec 2014
    Designed and executed marketing initiatives for six restaurant brands including brand development, content development, events, in-store promotions, digital and print advertising, PR, and social media planning and management.
  • Smartt
    Marketing Coordinator
    Smartt Nov 2012 - May 2013
    Vancouver, Canada Area
    Content creation and curation to promote Smartt’s marketing services and approach to prospective clients; work included webinars, blog posts, social media, e-newsletters, press releases, case studies, brochures, and website content.
  • Concept Controls Inc.
    Marketing Coordinator
    Concept Controls Inc. May 2006 - Nov 2012
    Vancouver, Canada Area
    One-person marketing team, responsible for marketing planning, execution, and reporting of activities including website, content, promotions, trade shows, and events . Managed P&L for all marketing activities.

Carla Howden, Pcm Skills

Email Marketing Marketing Communications Social Media Marketing Digital Marketing Event Planning Marketing Strategy Graphic Design Project Management Online Advertising Seo Web Analytics Trade Shows Integrated Marketing

Carla Howden, Pcm Education Details

Frequently Asked Questions about Carla Howden, Pcm

What company does Carla Howden, Pcm work for?

Carla Howden, Pcm works for M Marketing Consulting

What is Carla Howden, Pcm's role at the current company?

Carla Howden, Pcm's current role is Marketing Strategy | Marketing Planning | Marketing Leadership | Principal, M Marketing Consulting.

What is Carla Howden, Pcm's email address?

Carla Howden, Pcm's email address is ca****@****ail.com

What schools did Carla Howden, Pcm attend?

Carla Howden, Pcm attended The University Of Calgary, Cornell University, University Of Calgary, The University Of British Columbia.

What are some of Carla Howden, Pcm's interests?

Carla Howden, Pcm has interest in Skiing, Yoga, Cycling, Running, Food, Travel.

What skills is Carla Howden, Pcm known for?

Carla Howden, Pcm has skills like Email Marketing, Marketing Communications, Social Media Marketing, Digital Marketing, Event Planning, Marketing Strategy, Graphic Design, Project Management, Online Advertising, Seo, Web Analytics, Trade Shows.

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