Carla Marshall, Apr, Cfee, Iap2 Email & Phone Number

Burlington, Ont.

- Develop, implement, measure and evaluate strategic marketing & communication plans using R.A.C.E. for corporate projects and city departments. Current major projects: Housing Strategy; Official Plan Realignment; Integrated Mobility Plan; 2024 Budget; Complete Communities; Burlington Arts & Culture Fund; Culture Days; Public Art; #RespecttheSpace; New Zoning Bylaw, Major Transit Station Areas.Current departments: Community Planning, Regulation and Mobility: Planning, Transit, Transportation; Finance; Culture; Ward 2 Councillor; City Brand photography management.Completed projects: Advertising management/buyer, Meltwater lead: media monitoring and evaluating, Joseph Brant Museum Redevelopment, New Provincial Offences Act (POA) courthouse move, 2014 Municipal Election, 2015 Pan Am Games, 2016 Municipal Innovators Community (MIC) Conference, Canada 150, Canada 150 Mosaic Mural. Previous department communications lead: Capital Works, Fire/Emergency Management, I.T.S., Legal/Court, Parks and Recreation, Clerks, Culture, Roads, Parks and Forestry. - Research, write and edit a variety of print, broadcast, web and electronic publications. - Proactively monitor and respond to media, social media and public interest issues.- Provide strategic advice and communication leadership to departments in the planning and coordination of events and civic functions such as official ceremonies and openings.

Burlington, Ont.

• Managed event marketing, budget, revenue generation and targeted sponsorship strategies to increase public awareness, participation and variety• Chaired the Special Events Team and managed the coordination of event application submissions, selection criteria, event coordination and logistics, post-event evaluation, policy and procedure development and risk management measures• Responsible for scheduling, organizing, supervising and evaluating festivals and events including public events, attraction-based programs and facilities, and park visitor programs• Represented the Parks and Recreation department on corporate initiatives and teams, coordinated and oversaw projects, liaised with other sections and departments, other external agencies and interest groups• Developed Council reports, policies, business cases and recommendations• Responded to public, staff, elected officials and media inquiries

Burlington, Ont.

• Developed and expanded programming, events, partnerships, marketing plans including advertising, signage programs, partnerships, tourism initiatives, media relations and web site content, and budget for The Waterfront at Downtown Burlington.• Represented The Waterfront in the media, community events, and presented at conferences• Recruited, trained, motivated, rewarded and supervised Waterfront program team• On site supervisor and liaison to restaurant management and operations team

Burlington, Ont.

- Senior Communications Advisor for marketing & communications audit for National Healthcare Support NFP Organization.- Assisted Managing Partner with research, data collection, analysis, and client communications on marketing & communications audit for National Social Services Agency.

Burlington, Ont.

• Created and implemented marketing initiatives for conservation areas, watershed management and foundation including planning and budgeting• Supervised graphic specialists and ran graphics department• Copy-wrote and edited/proofread projects• Web master for corporate and Glen Eden web sites• Wrote RFP to hire and manage new supplier/contractor to revamp web sites. Asked to stay on to manage redevelopment of new sites.• Wrote, edited and distributed media releases. Acted as liaison to provide media access to parks

Burlington, Ont.

• Managed creative department, photo shoots, sourced stock images, in-house photographer• Developed and managed processes, related forms and critical paths• Coordinated all departments and ran production meetings to ensure all timelines were met• Attended press approvals - advised account managers and clients as required

Markham, Ont.

• Strategized with account/creative director to create print advertising campaigns • Supervised and directed mac artists to bring campaign strategies to fruition• Attained record business from major client; provided superior customer service• Met or exceeded budget and timeline requirements

Toronto, Ont.

• Planned and implemented marketing strategies targeting Cadillac Fairview’s goals• Strengthened existing relationships with tenants and community groups while exploring opportunities for new partnerships• Wrote media releases to inform community and media about redevelopment project• Oversaw marketing department including Customer CARE Centre while working with other departments for seamless operation of Hillcrest• Orchestrated special events and promotions for shopping centre and office towers • Supervised set-ups and strikes; hiring and managing of all temporary promotion staff, volunteers, and contractors• Oversaw production and placement of promotional and information signage • Managed re-design of web site with supplier• Motivated and coached Marketing Assistant to help her achieve goal of becoming Coordinator

Mississauga, Ont. And Dallas, Texas

• Developed and achieved Canadian channel marketing and budget KPIs for key Canadian CPG and B2B markets in partnership with major software companies (Microsoft, IBM, Adobe, etc.) and distributors

Toronto, Canada Area

Liaised with companies to create fundraising campaigns and events to raise money for United Way in the workplace

Toronto, Canada Area

desktop publishing, web content writing & coordination, event planning, direct mail coordination.

City Of Burlington Leadership Program

Public Relations Diploma, Public Relations, Advertising, And Applied Communication, 12.0 Gpa - Highest Gpa At Mcmaster

Certificate, Advertising Design

B.A.A., Still Photographic Arts/Communication