Carla Attinella- Kishbaugh Email & Phone Number

Douglassville, Pennsylvania, United States

Fairfield Inn & Suites And The Residence Inn, Wyomissing Pa

Greater Harrisburg Area

Greater Philadelphia Area

• Led/initiated all facets of event and meeting planning requirements for corporate events/meetings; orchestrated and executed all pre-registration and registration procedures for all domestic and international attendees, including preconference preparation and on-site conference registration.• Governed execution of meeting/event planning logistics, including food/banquet requirements, audio visual, conference materials, pre-conference support teams, and conference operations teams.• Directed international/domestic conference teams across seven countries; coordinated onsite services for international team during conference dates and provided on-site leadership and service as intermediary for domestic conferences.• Facilitated budget development, management/utilization, and reconciliation, while zeroing-in on opportunities to drive efficiencies and cost savings for all events.• Independently planned/oversaw/executed site inspections, outlined selection criteria in correspondence to industry best practices, and conducted site research/analysis to provide advisory on areas for improvement; conducted market analysis to source new venues, accommodations, and transportation facilities for a diverse range of conference needs.• Reviewed and edited contracts/proposals from vendors and service providers to augment efficiencies and regulate compliance with budget requirements and company policies/procedures, to include hotels, destination management service providers, audio visual support providers, and additional vendors.• Key contributor to planning/scheduling logistics centralized on setting deadlines and regulating timely completion of independent tasks and short/long-term projects and initiatives.• Fostered relations with prospective/active vendors used for events. • Collaborated with colleagues across several different continents; managed timelines and cultural differences in communications; instrumental in a successful business launch in South Africa.

Valley Forge

• Pioneered opening of the premiere Hilton product in our market and successfully held top Hilton Garden ranking for twoconsecutive years from initial opening date.• Instrumental in placing #2 in the country for overall service, business success, and hospitality as a key executive-levelmember of the company core value team in employee recognition and team support.• Spearheaded training and supervision for both the sales and catering teams, effectively boosting customer satisfaction viacreating a unified and bilateral dynamic between both departments; collaborated with front desk team and front-of-the-houseteam members on teaching best practices to elevate guest experience.• Cultivated strong working relationship with General Manager and collaborated on formulating innovative sales strategies inall market segments centralized on progressively driving revenue growth; held full accountability targeted occupancy for hotel guest rooms, conferences/banquets to streamline and maximize general business opportunities.• Zeroed-in on revenue-generating sales targets and built network of key business relations across all market segments through analyzing the market, identify trends, monitoring main competitors, and gathering competitive intelligence; developed sales strategies based on the market and tide of events.• Provided individualized mentorship to team members and new management personnel on industry knowledge, including STAR reports and Market Vision; extended the sales force to all hotel team members.• Formulated and delivered a broad range of daily, weekly, and monthly financial reports to senior leadership; developed/outlined annual sales and marketing budget.• Orchestrated and attended industry tradeshows of both regional and national levels.

• Continued a record of accomplishment in an executive/senior-level sales and marketing role for an independent Hotelencompassing 170 guest rooms throughout a 15,000 sq. ft conference facility.• Instrumental in boosting market share by an estimated 30%, effectively catapulting hotel to the top-ranking position withinour area competitor report.• Successfully marketed/sold a non-brand proposition, consistently championed revenue gains, continually drove both guestand associate satisfaction, and navigated all aspects of day-to-day operations for the sales and catering team.• Progressively cultivated active accounts and sourced/secured new business, effectively meeting all revenue targets, driving profit growth, and fortifying hotel's performance within the marketplace; outlined all booking goals for sales team personnel.• Integrated service strategies and a diverse range of initiatives into all phases of the sales life cycle, while ensuring strong partnerships with all operations departments; pioneered sales team in zeroing-in on building long-term, value-based customer relationships that effectuate achievement of hotel sales objectives.

Baltimore- Washington International Airport

Responsible for all Individual Business Travel, Preferred Corporate business base, corporate group travel, as well as Special Event Planning for Corporate and Association accounts.