VP of Marketing at Quickchannel

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Marketing manager leading a team of marketers that are responsible for creating demand and increase growth at Tobii. We drive demand creation, brand awareness, campaigns and more to help make the world understand the power of eye tracking and attention computing.

As the digital marketing manager at Tobii, I thrive on translating big-picture marketing targets to real-world growth-driven results. I strategize and lead execution for digital marketing activities across different business segments.Some of these responsibilites involve creating and executing inbound marketing, digital marketing, lead/demand generation, marketing automation, and sales enablement activities that include content marketing, SEO, SEM, sales, and marketing alignment.Supporting growth and marketing ROI is at the heart of what I do, making me responsible for measuring, analyzing, and understanding the performance of our campaigns and advising on opportunities for improvement.At Tobii Tech, I have also been tasked as the CRM Master User, educating and training other sales reps and marketers in our HubSpot CRM/CMS.

Helping Fibbl on their growth journey by creating and executing marketing and sales strategy.

HubSpot Certified Trainers are individuals who are passionate about inbound, HubSpot, and education. They have a desire to share their knowledge with others to transform the way the world does business.In 2017, I was selected by HubSpot to take part of a program "HubSpot Master Trainer Program". The program's goal was to make in-person HubSpot training more widely accessible while helping HubSpot partners establish thought leadership in their market and access new potential business. The program requirement was to be able show proven success using HubSpot tools such as client % organic traffic, conversion optimisation, SEO optimisation, consistent tool usage as well as public speaking skills.Educated Marketing ProfessionalsAs a HubSpot Master Trainer, I have had the opportunity to train and educate others in inbound and HubSpot. I have trained all sorts of marketing professional and even CEO's during a 3-day Marketing Fundamentals training, in both Stockholm and Helsinki. The 3-day Marketing Fundamentals training is designed specifically for HubSpot customers who are looking for a hands-on, immersive HubSpot training experience. The course has applied the inbound methodology to guide the attendee through the process of using the HubSpot marketing tools to define and execute on the customers marketing strategy.Created growth for the agencyAs the sole HubSpot partner in the Nordics (2018/2019) offering this exclusive training to the market, I have given the agency a new way to get found, developed a new source of revenue and generate new leads and customers.For more information, please visit the following links:https://academy.hubspot.com/hubspot-certified-trainerhttps://www.hubspot.com/services/classroom-training/marketing-fundamentals

As a Certified HubSpot Marketer I help companies grow through Marketing Automation, CRM, Sales, Content, SEO, Strategy & Project Management.An Inbound Marketing Consultant is an important role serving as the liaison between iGoMoon and its clients, as well as overseeing all activities required to help these clients meet their goals and objectives. This means I have played a leading role in executing inbound and content marketing activities that include blogging, social media, marketing, CRM, Integrations, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and marketing automation while leading client communication and education. I have been responsible for analyzing each client’s marketing analytics, creating reports and recommend future strategies and tactics. For the past three years I have had the pleasure to work with some of the fastest growing tech companies (Stockholm based) within their respective field of industry.

- Conduct and create different marketing solutions mainly to help promote a certain offer or client based interest. Worked with several different brands in different industries. - Assisting clients at the yearly law convention in Lund, Sweden. Worked with logistic support, building and setting up showcase material. - Marketing: Telenor ABs brand “VIMLA” through means of verbal communication and marketing efforts around populated student areas in Lund, Sweden.

- Social Media Manager, managed and re-developed digital channels such as Facebook, Twitter, Instagram & Pinterest.- Strategic prospecting & brand development, including working closely with Buzzstream to enhance and boost PR & SEO.- Comprehensive database management and analysis of current and new clients. - Instructed another intern and covered day-to-day tasks and deadlines.

Worked in multiple grocery stores around Malmö and Lund area as a store clerk consultant during my studies at Lund University.

Updated, revised and analyzed customer data for Liber Publishing. Reported to the CMO.