Carla Link F.

Carla Link F. Email and Phone Number

Founder and Service Designer at Talking City | Partner at Futurar.co | MBA Innovation, Design and Strategy Program’s Professor and Coordinator | Luiza's Mom @ Futurar.co
Carla Link F.'s Location
São Paulo, São Paulo, Brazil, Brazil
Carla Link F.'s Contact Details

Carla Link F. work email

Carla Link F. personal email

About Carla Link F.

INNOVATION STRATEGIST AND SERVICE DESIGNER with a Master’s degree in Strategic Design and 11 years’ of experience working with participatory design, mission-oriented projects and design/digital driven innovation that impact governmental, social and environmental changes.Collaborative and creative leader, innovative designer and facilitator recognized for the ability to exceed expectations in strategic planning, qualitative research, facilitation, cohesive integration and service design (user journeys, prototyping, drafting blueprints, personas and roadmaps).MBA Experience Design Program’s Professor and Coordinator at Escola Superior de Propaganda e Marketing (ESPM-SP).Previous Senior independent consultant for design and innovation studios in Brazil, such as Livework, Tellus Instituto, Maker Brands, among others.American and Brazilian Citizen. English and Portuguese fluent speaker; conversant in Spanish.Skills:_Design Driven Innovation_Service Design_Civic Innovation_Qualitative and Quantitative research_Cocreation and facilitation skills_Senior Leader: integrating different teams + team coach

Carla Link F.'s Current Company Details
Futurar.co

Futurar.Co

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Founder and Service Designer at Talking City | Partner at Futurar.co | MBA Innovation, Design and Strategy Program’s Professor and Coordinator | Luiza's Mom
Website:
futurar.co
Employees:
9
Carla Link F. Work Experience Details
  • Futurar.Co
    Partner
    Futurar.Co Jan 2023 - Present
    São Paulo, Brazil
  • Talking City
    Founder & Service Designer
    Talking City Jan 2016 - Present
    Talking City is a co-creative lab for the development of public interest initiatives. Its purpose is to facilitate the creation, implementation and integration of public policies and social impact initiatives. Its mission is to connect different types of knowledge and coordinate actions to address public and social innovations. Complex problems require an integrated and multisectoral approach, so to achieve effective and meaningful solutions it is necessary that the public actors and the government interact in a systematic and coordinated way, beyond silos and fragmented views.Talking City operates as a network of consultants that use design approach to deliver and improve strategies, platforms and services, enhancing governmental public services and policies. It has already collaborated with the public sector (municipality, state and federal government), social entities and multilateral organizations and international organizations, such as IDB (Inter-American Development Bank) and UNESCO.
  • Escola Superior De Propaganda E Marketing (Espm-Sp).
    Mba Innovation, Design And Strategy Program’S Professor And Coordinator
    Escola Superior De Propaganda E Marketing (Espm-Sp). Jul 2020 - Present
    São Paulo, Brazil
    Coordinator at Innovation, Design and Strategy MBAProfessor at Innovation, Design and Strategy MBA
  • Ainá Mulher
    Co-Founder
    Ainá Mulher Oct 2017 - Dec 2022
    A platform to end violence against woman
  • Istituto Europeo Di Design - Ied São Paulo
    Professor
    Istituto Europeo Di Design - Ied São Paulo Jun 2016 - Dec 2021
    São Paulo Area, Brazil
    Graduation Professor in different disciplines:Entrepreneurship by design;Service design;Design and urban revolution.
  • Patio Digital
    Service Designer
    Patio Digital Nov 2017 - Dec 2018
    São Paulo
    Patio Digital is a innovation lab inside São Paulo's Education Department.
  • Grupo Tellus
    Senior Service Designer
    Grupo Tellus May 2016 - May 2017
    São Paulo
    Tellus is an design agency focused in public service in Brazil. Served as Senior Service Designer to lead the redesign of two public schools in Brazil. They are already known for its innovation program, but after 10 years since their foundation it’s time to revaluate it’s quality, innovation standards and human centered approach. The result was a toolkit with solutions and governance roles of how to operate the changes in a more sustainable way. Served as a Senior Service Designer to research and design a service map for Samsung's volunteer program using UNV Online Volunteer Platform.
  • Maker Brands
    Service Designer And Social Innovator
    Maker Brands Jan 2015 - Dec 2015
    São Paulo E Região, Brasil
    Maker Brands is creating sustainable change, using the agility of start ups with the scale of large organizations. My role is to bring design driven innovation processes, service design and social innovation content to our projects.
  • Livework Studio
    Service Designer And Researcher
    Livework Studio Mar 2014 - Sep 2014
    São Paulo E Região, Brasil
    How to reduce child labor in Brazil? That was the challenge brought by Telefonica Vivo Foundation to Livework to develop an innovative project in the semiarid region – in 9 different cities in 5 states. The project involved a research stage, with analyses of the cities ecosystems and journeys, and 21 cocreations workshops with design approach. The result was 37 ideas developed and 10 projects selected to a implementation stage.
  • Webcitizen
    Strategist Designer
    Webcitizen Jul 2013 - Apr 2014
    São Paulo E Região, Brasil
    Online consulting that creates digital platforms for civic empowerment. The main project is Votenaweb (Vote on web), an online platform that offers a means of communication between citizens and their politicians, so that they can better understand each other's behaviors and ideals. My role was design a human-centered study with the platform users and think for a sustainable business model.
  • Box 1824 Planejamento E Marketing.
    Freelancer Design Strategist
    Box 1824 Planejamento E Marketing. Apr 2013 - Jun 2013
    São Paulo E Região, Brasil
    Projects for Education Field (a new democratic degree education program) and Retail Communication Strategy.
  • Competence Comunicação
    Account Planner Director
    Competence Comunicação Mar 2012 - Jan 2013
    Porto Alegre E Região, Brasil
    Area Leader, working with Gustavo Mini.Coaching and Leadership for a team of 6 people. Responsible for Sunbrand Business Consulting projects and Communication Strategies. We believed that a planner should be a Project Leader, with the ability to integrate teams.Main Clients: Westfield Almeida Junior (Mall), Panvel (Beauty and Pharmacy), Paquetá (Fashion Retail), Gaston (Fashion Retail - Middle Class), Cassol (Homecenter).
  • Agenciaclick Isobar
    Account Planner Manager
    Agenciaclick Isobar Oct 2011 - Mar 2012
    São Paulo
    Online Communication Strategies and user experience research for “Meu livro de Receitas” social media platform for Sadia Br Foods.
  • Jwt
    Account Planner Manager
    Jwt Aug 2010 - Oct 2011
    São Paulo E Região, Brasil
    Responsible for Lojas Pernambucanas (Retail).
  • Agência Escala
    Account Planner
    Agência Escala 2007 - 2010
    Porto Alegre
    Leadership for a team of 4 analysts and assistants. Innovation and human centered research projects and communication strategies.
  • Dez Propaganda
    Account Planner
    Dez Propaganda Sep 2006 - Oct 2007
    Porto Alegre
    Most of my job was to create and develop research and creative briefings. Clients: Batavo (BR FOOD), Goldsztein (Real Estate Office), Criare (Furniture Industry and Retail), Vinícola Aurora (Winery), Banrisul (Bank) and Prospects Projects.

Carla Link F. Skills

Strategic Design Human Centred Design Thinking Social Innovation Innovation Strategic Communications Design Research Creative Strategy Retail Digital Strategy Customer Insight Market Research Brand Management Pesquisas De Mercado

Carla Link F. Education Details

Frequently Asked Questions about Carla Link F.

What company does Carla Link F. work for?

Carla Link F. works for Futurar.co

What is Carla Link F.'s role at the current company?

Carla Link F.'s current role is Founder and Service Designer at Talking City | Partner at Futurar.co | MBA Innovation, Design and Strategy Program’s Professor and Coordinator | Luiza's Mom.

What is Carla Link F.'s email address?

Carla Link F.'s email address is ca****@****ail.com

What is Carla Link F.'s direct phone number?

Carla Link F.'s direct phone number is +151322*****

What schools did Carla Link F. attend?

Carla Link F. attended Universidade Do Vale Do Rio Dos Sinos, Escola Tellus - Escola De Inovação Em Serviços Públicos, Perestroika, Escola Superior De Propaganda E Marketing, Colégio Marista Champagnat, Murray Junior High - Minnesota (Eua).

What skills is Carla Link F. known for?

Carla Link F. has skills like Strategic Design, Human Centred, Design Thinking, Social Innovation, Innovation, Strategic Communications, Design Research, Creative Strategy, Retail, Digital Strategy, Customer Insight, Market Research.

Who are Carla Link F.'s colleagues?

Carla Link F.'s colleagues are Izye (Laíse) Santos, Melissa Ferreira, Adriana Costa Teixeira, Paulo Bottasso.

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