Carla L. Email & Phone Number

Miami, Fl, Us

Miami, Fl, Us

• Team Leadership & Campaign Execution: Oversee and mentor a multidisciplinary team, including graphic designers, social media managers, and content creators, ensuring all campaigns align with Fume's brand and strategic goals.• Strategic Marketing Development: Design, implement, and refine comprehensive marketing strategies across digital channels, positioning Fume as a leader in the vaping and lifestyle industry.• Targeted Customer Outreach: Develop and execute tailored email marketing campaigns and WhatsApp messaging to reach and engage a broad customer base as well as wholesale distributors, fostering brand loyalty and sales growth.• Content Planning & Consistency: Create and manage content calendars to maintain consistent, high-quality messaging across all digital platforms, ensuring a seamless and memorable brand experience.• Tracking & Analytics: Leverage advanced marketing analytics to assess campaign performance, inform data-driven decisions, and refine strategies for maximum impact and efficiency.• Influencer & Partnership Management: Cultivate and manage relationships with influencers and brand partners, amplifying Fume’s reach and enhancing brand credibility through authentic collaborations.• Digital Marketing & Web Development: Lead all digital marketing efforts, including SEO and web development. Recently collaborated on the successful redesign and launch of Fume's website, fumevapors.com, optimizing user experience and strengthening Fume’s online presence.• Event Marketing & Activations: Coordinate and plan branded events and product activations to increase brand visibility and engagement, managing logistics, promotions, and on-site experiences to create memorable interactions and drive customer loyalty.• Giveaway Creation & Execution: Design and implement giveaways to boost brand awareness, attract new customers, and encourage audience interaction, coordinating all stages from concept to fulfillment to ensure a seamless customer experience.

Miami, Fl, Us

• Team Coordination: Overseeing a direct response team, event management, and social media experts, ensuring seamless coordination and alignment across all marketing initiatives.• Influencer Marketing Mastery: Expertly handling influencer negotiations and communications, fostering partnerships with high-profile personalities like Alison Bowles (343K+) and Big Kid Rick (1M+), achieving significant brand exposure and engagement.• Social Media Mastery: Strategizing and executing comprehensive social media strategies, including feed planning, user-generated content collection, and scheduling, leveraging multiple platforms to maximize brand visibility. • Product Launches: Leading end-to-end execution of product launches across social media, advertisements, and live events, driving buzz and sales. Notably orchestrated the FitTea Watermelon Sugar energy launch, achieving a remarkable 1M+ reach and coordinating engaging activations such as a photo moment and PR box on display, securing substantial attendee and influencer-generated content.• Watermelon Sugar Launch Event: Coordinated a highly successful event for the FitTea Watermelon Sugar energy launch, securing the presence of notable influencers like Allegra Paris (243K), Kalli Locklear (413K), Sam Paige (285K), resulting in over 1M reach across social media. Orchestrated engaging activations and 150 exclusive gift bags, further boosting brand recognition and engagement.• Social Media Growth: Instrumental in growing FitTea's Instagram following to over 1.2M and Impulse Energy's to over 55K followers, leveraging compelling content and strategic campaigns to foster a robust online community.• Brand Expansion: Contributed significantly to FitTea's evolution beyond its renowned detox tea, spearheading marketing efforts for new energy drinks and protein shakes, diversifying the brand's product portfolio and market presence.

North Miami, Fl, Us

• Expertly managed and optimized Lucyd's e-commerce and wholesale websites on the Shopify platform, resulting in an enhanced user experience and a significant increase in conversion rates.• Spearheaded the creation of compelling blog posts and press releases, effectively communicating Lucyd's brand story and unique value proposition to the target audience.• Strategically coordinated and scheduled captivating social media posts and videos using Canva and InShot on Buffer, driving higher reach and engagement with the brand's dedicated followers.• Proficiently designed and managed ad campaigns, optimizing ad spend and targeting through Meta Business to maximize ROI and amplify brand visibility.• Successfully orchestrated influencer marketing campaigns, fostering strong relationships with key influencers, resulting in increased brand advocacy and expanding the brand's reach.• Developed and executed highly effective marketing campaigns and promotions, significantly boosting brand awareness and customer acquisition.• Crafted highly effective email marketing flows and templates, expertly handling SMS marketing via Klaviyo, contributing to higher customer retention and engagement.• Skillfully managed both paid social campaigns, including boosted posts with allocated budgets, and organic social efforts, incorporating in-depth keyword and hashtag research for enhanced discoverability.• Led content creation and filming during Miami Swim Week 2023, showcasing Lucyd's brand presence and generating substantial buzz around the event.• Established Lucyd's distinctive brand archetype, defining its unique personality and voice in the market, resulting in a more cohesive and consistent brand image.• Leveraged Google Analytics to gain valuable insights into target demographics, enabling more precise and personalized marketing strategies.• Successfully ran Google Ad campaigns, effectively reaching potential customers and driving a significant increase in website traffic.

North Miami, Florida, Us

• Conducted meticulous optimization of meta descriptions and keyphrases on client websites, resulting in significant improvements to SEO scores.• Crafted compelling and impactful copy in both Spanish and English, enhancing client communication and brand messaging.• Streamlined social media efforts by efficiently coordinating and scheduling posts and videos using Canva and InShot.• Proactively managed social media content by planning and scheduling posts a month in advance through Buffer and Meta Business.• Oversaw and maintained clients' Google My Business profiles, ensuring up-to-date product listings, business images, and daily post updates.• Strategically utilized Meta Business Ads Manager to create ad sets, set budgets, and implement effective tracking for diverse clientele.• Spearheaded lead generation efforts by engaging with potential prospects, assessing their suitability for the company's internet marketing services, and scheduling meetings accordingly.• Skillfully managed both paid and organic social media campaigns, including boosting posts and implementing keyword and hashtag research.• Executed successful email marketing campaigns utilizing Klaviyo and HubSpot, driving engagement and conversions for clients.• Optimized websites for mobile responsiveness, enhancing user experience and search engine visibility.• Developed and executed a comprehensive blog content calendar for clients, generating valuable and timely content on a monthly basis.• Collaborated effectively with clients and assisted in building webpages using WordPress and Wix, contributing to the successful launch of projects for Rent & Paradise, Puppies Direct, V3 Performance, and more.• Employed the project management tool Asana to efficiently create, assign, and complete tasks, ensuring seamless project execution and delivery.

Miami, Florida, Us

• Spearheaded the creation of visually captivating and professional social media feeds using Canva, effectively capturing the attention of the target audience and boosting brand appeal.• Strategically developed video and image content to bolster brand awareness and promote Calculum Inc.'s groundbreaking Ada® platform, which optimizes payment terms with company suppliers.• Crafted compelling on-brand captions, complemented by strategically selected hashtags, resulting in increased follower count and elevated engagement levels across all social media platforms.• Devised and executed innovative social media campaigns to disseminate brand messaging, generating higher brand recognition and establishing Calculum Inc. as an industry leader.• Conducted extensive A/B testing of social media posts at different times, optimizing engagement metrics to identify the best times for posting content each day.• Utilized the Buffer platform to efficiently schedule social media posts, ensuring consistent and timely delivery of content to the target audience.

Miami, Florida, Us

• Cultivated and sustained a robust social media and brand presence on major platforms including Twitter, Facebook, Instagram, and LinkedIn.• Pioneered the creation and establishment of the company's Facebook and Instagram profiles, significantly enhancing its online visibility and reach.• Crafted compelling website posts that not only engaged the audience but also optimized content for improved search engine rankings (SEO).• Leveraged HubSpot to develop and launch multiple highly-targeted email sequences and campaigns, resulting in increased lead generation and customer engagement.• Collaborated closely with web developers to elevate the overall appearance and content quality of the company's website, while also facilitating a comprehensive SEO audit to boost online visibility.• Spearheaded the creation of impactful press releases and event announcements, effectively promoting the company's initiatives and driving brand awareness.

Anaheim, Ca, Us

• Expertly executed opening and closing procedures to ensure a smooth and organized start and end to each business day.• Consistently exceeded sales goals, outperforming previous year's sales, and demonstrating an exceptional ability to drive revenue growth.• Effectively managed and delegated tasks to associates, optimizing customer service and store maintenance, resulting in a seamless shopping environment.• Demonstrated exceptional multitasking abilities, fulfilling daily tasks promptly while maintaining store standards to the highest level.• Successfully recruited, trained, and mentored staff, empowering them to excel in their roles and meet the store's specific demands.

Fort Lauderdale, Fl, Fl, Us

• Mastered the menu with exceptional speed and efficiency to provide prompt and accurate recommendations to customers.• Showcased an in-depth knowledge of various cocktails and shots, offering detailed explanations and suggestions to enhance the dining experience.• Maintained impeccable cleanliness and organization in the dining area, creating a pleasant and inviting atmosphere for guests.• Personalized service by recommending menu items tailored to individual customers' tastes and preferences, resulting in heightened satisfaction.• Delivered outstanding customer service by being attentive, approachable, and maintaining a positive and friendly demeanor throughout the entire guest interaction.

Columbus, Ohio, Us

• Efficiently managed cash register operations while actively promoting and enrolling customers in the company's email subscription program.• Spearheaded inventory management by proactively restocking products, conducting timely stock checks, and advising management on strategic product placement to address shortages and optimize sales.• Earned a reputation for delivering exceptional customer service, going above and beyond to assist customers in finding the perfect products for their needs and ensuring a delightful shopping experience.• Demonstrated a strong commitment to store cleanliness and organization by diligently sanitizing and maintaining the store's appearance during every shift.

• Successfully operated a cash register and demonstrated exceptional salesmanship by enrolling customers in the AEO Connected Credit Card and rewards program. Recognized with the prestigious Loyalty Royalty badge for consistently securing over 40 customer sign-ups per shift.• Maintained a proactive approach to business performance by meticulously tracking conversion rates and Average Dollar Sales (ADS) daily. Provided real-time updates to management, contributing to data-driven decision-making.• Displayed strong leadership skills by training and mentoring a team of 5+ associates in effective customer engagement techniques. Resulted in a significant increase in credit card enrollments, positively impacting the company's bottom line.• Streamlined the online ordering process for customers, maximizing the company's profitability and enhancing the overall shopping experience.• Exhibited exceptional organizational abilities by skillfully managing various shipments and coordinating with fellow associates to ensure efficient handling of merchandise.• Demonstrated a keen eye for inventory management by proactively restocking items and advising management on product placement strategies during shortages, leading to optimized sales performance.• Collaborated closely with the merchandising manager to provide valuable insights and suggestions, effectively enhancing the visual appeal of the store layout, and ultimately attracting more consumers.

Nashville, Tennessee, Us

• Demonstrated a strong understanding of product offerings, specifically in the footwear department, assisting customers in finding the perfect shoe size and ensuring a satisfying shopping experience.• Played a key role in maintaining the store's appearance and cleanliness, proactively carrying out daily tasks such as mopping, vacuuming, and ensuring the store was always presentable for customers.• Actively organized the store layout and displays to optimize product visibility and enhance the overall shopping experience for customers.• Successfully enrolled numerous customers into the company's email program, effectively building the customer database and fostering brand loyalty.• Consistently met and exceeded sales targets by employing persuasive communication and product knowledge, resulting in increased revenue and customer satisfaction.

New Albany, Ohio, Us

• Managed cash transactions and operated the cash register, ensuring precision in providing customers with accurate change and actively promoted the rewards program "Club Cali" to enhance the company's marketing efforts.• Assisted customers in finding the perfect clothing size and guided them to fitting rooms, delivering personalized shopping experiences and fostering customer satisfaction.• Maintained a well-organized and visually appealing store layout, creating an inviting atmosphere for customers and improving overall store efficiency.

Bachelors, Business Administration And Management, General

High School Diploma