Carla Manent Molina Email & Phone Number

Zürich, Zh, Ch

Seon, Aargau, Switzerland

•Driving the digital strategic direction of the e-commerce platform Mammut.com•Understanding the business needs and creating the roadmap to achieve the goals and deliver an exceptional online experience•Overseeing supplier teams developing digital features for our e-commerce platform•Managing the internal Website Team: Digital Product, User Experience & Content Management (4 team members)

Zurich, Switzerland

•Leading the Customer Data Services Team that is in charge of unifying all data and interactions of the customers in a single platform.•Responsible for the strategy and implementation of recommendation and personalisation models to be applied to customers both online and offline.•Leading the Customer Account project in charge of implementing a single Login and Online Account across all whole the TUI websites and apps and creating a seamless experience for customers with cross-channel searches, booking information and more.•Managing an international team of 8 people (5 Product Owners, 1 Head of Data & 2 Data Managers)

London, United Kingdom

• Leading the strategy and implementation of the customer account project across the TUI Group• Driving the optimisation of App marketing across all European markets• Reviewing the commercial performance of the App and working closely with leadership to align targets and with implmentation teams to optimise performance

London, United Kingdom

▪ Accountable for the sales of all the TUI Apps across Europe▪ Coordination and cooperation with different functions and departments to define and implement the Sales vision and strategic Roadmap for the TUI App▪ Working in a Scrum and Agile Development environment

London, United Kingdom

The international programme is an 18-month journey through different departments, countries and companies of our Group. The objective is to obtain an in-depth look at the tourism business. Each project lasts for three to four months and takes place in different countries. So far my experience in the Graduate Programme has been as follows:1) Mainstream Product and Purchasing - UK2) Le Boat Sales & Distribution - France3) One Aviation Finance & Transformation - Germany4) Destination Services Longhaul - Mexico 5) Mobility Hub - UK (current)

Barcelona Y Alrededores, España

▪ Performed online branding and ecommerce analysis ▪ Proposed and presented improvement plans for ecommerce and Online Marketing Strategies▪ Performed social networks tracking and community management tasks

Barcelona, Spain

•Design and execution of the online tools and online marketing campaign•Search and development of partnerships for the project•Sales manager for new customers

Paris And Surroundings, France

•Creation, execution, development and tracking of the online marketing campaign•Participation in various projects in the creation of the brief, the creative development and execution with the agency and the management and tracking of the project•Planning, execution and analysis of an event for trade partners

Barcelona, Spain

•Contact with suppliers to update product specifications•Telephone customer service•Purchase order processing

Master Of Science (Msc), Marketing Management

Cems Master In International Management

Activities and Societies: CEMS Club Board - President of Social Activities."...the most exclusive business master's programme in the world.

Cems Exchange Semester

Bachelor In Business Administration, First Quartile

Activities and Societies: President and member of the student association Empresa i Societat (promoting social responsibility) Member.

Exchange Program

Activities and Societies: Public speaking courses

Elementary School And High School, Graduated With Honors