Carla Marques Email & Phone Number

Madrid Area, Spain

Main Client: P&G is #1 in level of investment in digital advertising in Spain. It comprises over than 35 products active on the web.- Supervised team of 7 members in all digital scheduling activities in order to reach P&G goals.Managed aprox. 60 on-line campaigns per month in a mix of disciplines (video, display, social media and mobile) of P&G products, including branded content campaigns, with a variety of KPIS ranging from buying to results analysis.- Helped to manage and define P&G workflow, scheduling process and guidelines, invoicing and reports.- Oversee relationship with P&G media team, comprising 25 publishers and 7 creative and social media agencies, community managers and webmasters.

Madrid Area, Spain

Main Client: P&G is #1 in level of investment in digital advertising in Spain. It comprises over than 35 products active on-line.- Managed aprox. 10 on-line campaigns per month in a mix of disciplines (video, display, social media and mobile) of P&G products, including branded content/on-line contest campaigns, with a variety of KPIS ranging from buying to results analysis.- Oversee relationship with P&G media team, comprising 25 publishers and 7 creative agencies and community managers.- Executed data analysis about SEM, social media, display, video campaigns, buying efficiency and digital budget presented finding and recommendations to P&G Digital Strategy.- Improved team’s efficiency by over 20% by leading team trainings, streamlining and implementing new procedures.- Contributed to improve Zenith P&G Digital Team evaluation from P&G in an Ix.110 vs 2013 results.

Madrid E Região, Espanha

Managed on-line campaign for clients and prospects from strategic planning through ROI analysis.Clients: R Cable, Lagun Aro Seguros, Bodega Felix Solis, El Arbol Supermercados, Nuevo Centro Mancomunidad and local clients of Proximia Group.

São Paulo E Redondezas, Brasil

Managed the display media department (4 employees) which was a representative share of the agency´s annual revenue.- WebMotors – Achieved 110% of the annual audience goals through a digital performance strategy (CPM, CPC and CPL buying), strengthening its market leadership and generating savings of 20% from the annual budget thanks to the renegotiation of publishers’ ratecards.- Citroën – Developed digital long-term strategies (brand awareness and lead generation objectives) which increased its digital media budget by approximately 15% per year.- Yahoo! – Planned the campaign to promote the 2010 FIFA World Cup via a competition by an off-line media plan and a launching event in Sao Paulo and Rio de Janeiro.Clients: WebMotors, Citroën, Peugeot, L´Oreal, Air France, KLM y Yahoo!

São Paulo E Redondezas, Brasil

Started as media coordinator and afterwards promoted to media manager for Sao Paulo and Curitiba, managing a team of 3 staff members.- HSBC Bank Brazil – one of the greatest Brazilian on-line advertisers and well known for its innovative on-line media strategy. Highlights included 360º brand campaign which reached, in 6 months, 12,8 million pageviews, more than 2 million unique users, and won prizes.- Coca-Cola – Developed the digital media strategy for Coca-Cola Zero launch´s campaign which won 5 prizes.- Organized workshops, defined internal procedures and workflow.Clients: Renault, HSBC Bank, Warner Bros. Movies, Pfizer, Unilever (Products: Sedal, Lux, Knorr), Nestlé, Roche, Bayer, Coca-Cola (Products: Coca-Cola Zero, Sprite, Kuat), Cadbury Adams, Reckitt Benckiser, Kraft Foods, Diageo and local clients.

São Paulo E Redondezas, Brasil

Planned on-line campaign, negotiated media opportunities and strategic partnerships for clients, executed innovative creative concepts requiring a high level of negotiation.Periodic check of the revenue´s department to compile data for executive reports.Clients: Fiat, Samsung, O Boticário, Sadia, MSN, Brasil Telecom, Telefónica Bradesco.

São Paulo E Redondezas, Brasil

Executed on-line campaigns to clients and prospects from the media plan through ROI analysis. Highlights included e-commerce management for General Motors on UOL Brazilian portal, the first automotive e-commerce in Brazil.Clients: General Motors, TPI – Guia Mais, Mastercard, Microsoft, Sony Entertainment Television y Goodyear.

Master, Marketing Direction And Sales Management

2003, Design

Activities and Societies: Winner in a contest wich we developed a new watch designed for Orient.