Committed to developing exceptional new residential neighborhoods for Twin Cities communities.

Lead all aspects of a portfolio of commercial office and industrial properties. Oversee all marketing, operations and financial activities. Directly supervise property team members and trade partners. Manage special construction projects including capital repairs and renovations.

Responsible for all aspects of bringing a new residential neighborhood to reality. - Acquisition- Entitlement- Real Estate Development - Construction Management- Budgeting and Forecasting- Business Development - Housing Product Design- Legal Agreements - Marketing Strategy

- Support Executive team in vetting and implementing multi-faceted real-estate development and investment strategies throughout all project phases (market research, site acquisition, contracts, programming, design, financing, construction, leasing/marketing, operations & property management). - Responsible for leading all aspects of marketing, communications, brand management, creative development, and related functions for the Alatus brand and the company’s various holdings and development projects.- Act as owners’ representative to oversee all marketing strategy planning and execution as well as 3rd party property management for Alatus’ residential multi-family real estate developments. Serve as a guide and resource for on-site property management/leasing teams to maximize revenue streams per project. - Coordinate real estate development activities to ensure projects progress on schedule and within budget. Manage third-party and vendor relationships including bid solicitation/contract negotiation, implementation, and day-to-day operations/communications.- Serve as Operations Coordinator, reporting directly to Chief Operations Officer. Support enterprise-level office administration and manage various processes, databases, reports, and technologies. Evaluate new tools and platforms as needed for organizational fit for the Alatus LLC corporate office.

- Led all aspects of marketing, sales, customer service, and other related functions for Minneapolis Venture, LLC (MinneapolisParking.com) - a $10 million/year commercial real estate portfolio. - Designed, managed, maintained and improved upon company’s brand and public image through collateral materials, communications, and website development/management.- Managed and executed multichannel promotional strategies including online advertising (display, SEM, email, social media, etc), direct mail/print advertising, and Out of Home ad placements. - Monitored and reported on marketing/sales metrics to evaluate campaign success and optimize performance.- Directly oversaw the function, performance, and quality of 10+ sales and customer service team members - responsible for hiring, training, conflict management, and development of team members. - Coordinated cross-functionally with operations and accounting teams to support organizational change management and other enterprise-wide initiatives.- Developed strategic communications plans and materials for both internal and external audiences.

- Reported directly to and assisted Vice President of Marketing with projects including public relations, brand management/design, internal/external customer communications, campaign management/reporting, and more. - Managed the daily operation, sales, customer service, customer account management, staffing and marketing activities of the MinneapolisParking.com portfolio.

-Support the sales team through knowledge of Ecolab’s proprietary database and company policies and procedures, ensuring all sales and service objectives are met.-Answer an average of 150+ customer calls daily including account queries and resolving conflicts to build positive relations while maintaining six-sigma standards of quality and efficiency.

-Compiled and analyzed data to generate feasibility and background reports for potential new projects.-Conducted marketing research (such as focus groups and database search).- Used guerilla marketing techniques to raise community awareness of United Way initiatives.- Produced creative materials such as shooting photographs and creating panoramic virtual tours.

- Led development of new marketing strategies from creating the concept to producing the materials. Projects included mass mail, print, and radio campaigns.- Created systems to track and analyze marketing expenditures and effectiveness of advertising.- Maintained current ads and screened new ad pitches to determine legitimacy and fit for the clinic.

- Strengthened relationships with clients through campaign performance analysis, reporting, and optimization.- Analyzed clients’ business strategies to develop unique sales incentives and promotions.

- Generated new membership, increasing numbers to over 150% from previous years’.- Rebranded and streamlined collateral to maintain consistency and strengthen brand impact. - Re-configured website to improve performance and user experience. - Coordinated all marketing communications for WIB’s annual networking events.