Carla Kozen Email & Phone Number

Atlanta, Ga, Us

Baltimore, Maryland, United States

• Analyzed trends to define a marketing strategy for clients such as Berkshire Hathaway Home Services and Capital City Real Estate, resulting in $2 Million in sales. Developed and executed marketing strategies to increase brand awareness, generate leads, and drive revenue growth

Tampa, Fl, Us

As a Contract Event Planner for the Tampa Housing Authority’s Encore Christmas Tree Lighting, I managed all aspects of the event, including planning, vendor coordination, onsite logistics, marketing, and budgeting. I successfully organized a festive celebration for nearly 200 guests, ensuring seamless execution and a memorable experience for the community.

Lutherville-Timonium 21093, Maryland, Us

Social Media Management: Managed daily content for Instagram, TikTok, Facebook, LinkedIn, and more, driving a 40% increase in TikTok followers and a 25% boost in Instagram engagement.Content Strategy & Creation: Developed engaging, mission-driven content highlighting healthy and unhealthy relationship behaviors; viral TikTok featuring Bhad Bhabie garnered 50K views in 3 months.Trendspotting & SEO Optimization: Leveraged pop culture and trending topics to create impactful content that improved SEO and expanded audience reach.Influencer Marketing: Recruited and managed influencers to amplify campaigns, driving awareness and increasing community engagement.Cross-Functional Collaboration: Promoted fundraising events such as Move for Love and Tee Up for One Love on social media, contributing to increased event participation and engagement.Analytics & Reporting: Monitored performance metrics, analyzed data trends, and optimized strategies to ensure continued growth.

Dallas, Texas, Us

First 90 days were spent creating organic and paid content, building brand awareness, and driving sales leads; increasing growth on Facebook, Instagram, and TikTok by over 15% and doubling internet leads by 20%

Washington, Dc, Us

• Maintain and build relationships with ULI members, sponsors, and partners through brand awareness activities to drive membership and sponsorship• Lead and support ULI Tampa Bay committees: Women's Leadership Initiative, DE&I and Young Leaders Group, to champion programmatic, operational and growth goals• Tracked payments, balances and registrations for all events, including waitlisted members• Conceptualized ULI Tampa Bay's 21 Day Equitable Development Challenge by coordinating in person events, recorded interviews and weekly curriculum to address the inequities in the real estate industry, through email, social media and company website

San Francisco, California, Us

• Provided coaching for underperforming teammates using Talent LMS to mentor new team members and build strong alliances with customers

San Francisco, California, Us

• Delivered solid customer service while transforming leads (24%) into closes for a national REIT• Provided guidance, coaching, and mentorship to team members to improve performance and productivity

St. Petersburg, Florida, Us

• Developed and executing social media content strategy to promote the museum's brand and events across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Created Content driving web presence and global brand awareness by 137% • Identified and recruited key influencers for 'Friends of the Museum' bloggerprogram• Tracked and reported on success of influencer program and providedrecommendations for content

Tampa, Fl, Us

• Executed all Digital Hands Special Events to promote employee culture, recruitment, and new business

Atlanta, Georgia, Us

• Worked cross-functionally with the brand, email, merchants, and creative teams from the ideation through the implementation of campaigns and promotions, providing end-of-campaign results to stakeholders – Gained over 1M organic impressions from the inaugurated social media holiday• Identified micro and macro influencers to receive surprise and delight products, supporting identified launches

Atlanta, Georgia, Us

• Managed brand identity, working with design specialists, writers, and buying team

Paris, Île De France, Fr

• Managed the leathergoods category, including handbags, wallets, small leather goods, and accessories, for the Dior boutique in Atlanta, GA• Mentored and trained new employees on company policies, procedures and products

Paris, Île De France, Fr

• Assisted with new client implementation, provided analytical support on product sell-through, and conducted merchandising and financial analysis within the Southeast

Us

• Assisted in writing and editing press releases, media alerts, and other communications materials, to convey key messages and stories to target audiences and media outlets

Master Of Arts - Ma, Public Relations/Image Management

Bachelor Of Arts - Ba, Communication And Media Studies

Bachelor Of Arts - Ba, Communication And Media Studies