During my career break, I'm investing my time and skills volunteering at my children's school and sports teams, allowing me to contribute to their growth and success.

Planned and coordinated large and small special events for both corporate and private functions. Events included post-award show reception for Warner Music Group at the 2016 & 2017 Latin Grammys in Las Vegas, NV; receptions for South Florida Harvard University Alumni group; and social gatherings (baptisms, birthday parties, bridal showers). • Assisted with different parts of the event planning process (venue, concept, menu, branding). • Oversaw teams of vendors and event contributors, negotiated and managed contracts. • Effectively managed budgets. • Coordinated travel, lodging and other hospitality arrangements for out-of-town event contributors. • Scouted for sponsors and donors in line with company / brand identity. • Coordinated all merchandising materials (proposals, negotiation, buying and logistics). • Hired and managed vendors and event staff. • Ensured excellent customer service and quality delivery.

Transferred to the Heineken USA team upon their acquisition of CCM in 2010, based on product / area knowledge and superior work ethic. Managed key analytics and business development for HUSA beer brands (15) throughout Florida, and supported Regional Marketing and National Account teams’ administrative functions. Analyzed sales and distribution data, created reports and rendered opinions. Florida depletes around 10MM cases of HUSA beer brands per year (85% brand Heineken), making it one of the top 3 sales areas for the company.• Analyzed market trends and identified sales opportunities for HUSA top brands / packages; provided solutions that supported the distributor and retailer plans.• Co-led Monthly Performance analysis utilizing internal, Nielsen and Beer Industry information; monitored KPIs and identified areas of improvement; proposed strategic initiatives to counteract specific deficiencies.• Developed business plans and pricing management process for new product introductions and sales forecasting.• Served as the key contact person for sales, depletions and industry information on HUSA’s 15 brands to all zone-level sales teams.

Selected by senior management for promotion and transfer to the USA; entrusted with business development for Florida Zone. Was the first and only woman in Cervecería Cuauhtémoc Moctezuma's USA ex-pat team (13 ppl).• Served as the link between CCM (brewery) and Heineken USA (importer) in the Florida market; supported the HUSA team in the management of the CCM (Mexican) brands throughout Florida; ensured brand equity through the evaluation of pricing initiatives and consumer perception. • Created the Annual Marketing Plan, ensured implementation and monitored overall performance, e.g., volume, distribution, pricing, promo spending, incentives and media. • Developed promotions for the Mexican brands for both on & off-premise.• Worked together with HUSA to secure sponsorships and events for the different brands. • Served as the “face of the company” for the Florida Zone; analyzed products’ performance, maintained accurate records, and reported to Mexico on variances and compliance.

Part of the team that managed and developed National Business Plans for OXXO, CCM's largest client. OXXO sales accounted for +/- 15% of CCM's national production. OXXO was CCM's platform for new product introduction.• Negotiated programs, promotions, POS, planograms, NPIs and incentives with OXXO’s category team. • Led the introduction of new products, and implemented and tracked performance results of nationwide promotions for all CCM brands (including Coors Light - CCM is its importer and distributor in MX).• Developed merchandising guidelines for each brand including POS materials, display recommendations, and category solutions to help execute the brands’ programs and promotions in the channel in line with corporate vision and objectives.• Part of the team that conceptualized and implemented Conectar-C, a program designed to train OXXO’s and CCM’s sales force at 42 business zones, which represented 7,000 stores throughout Mexico.• Tracked KPIs, created and managed incentives, and coordinated National Meetings. • Helped on development of exhibit concept & its setup for OXXO’s Annual Merchandising Reunion.

Negotiated the purchasing of promotional items for all 12 CCM brands within Mexico, the CCM International Division, and the Mexican Baseball Hall of Fame.• Developed brand/program/channel specific POS based on guidelines; negotiated quantities, timeframe and price, and supervised delivery times to help provide the brand exposure needed. • Traveled around the country to identify and establish business relations with best-in-class suppliers, coordinated the purchasing agreements’ implementation and monitored the suppliers’ development.• Part of the team involved in: o The procurement of two apparel-purchasing categories within FEMSA: 1) Uniforms for CCM’s 12,000 employees (6 brewery plants and national sale force teams); and 2) T-shirts and polo’s for all promotional needs. o Coordinating purchasing specifications and quarterly timeframes for both categories of apparel across 10 business divisions; achieved yearly cost savings in excess of $500K.

Managed all change requests on POs, label requirements for the Export production, and beer-shipments logistics.• Monitored beer production process, aging beer stock, identified possible problems and coordinated beer shipments from various plants to maintain adequate stock and avert export delays.

• Developed and implemented an ESL curriculum tailored to the needs and proficiency levels of students.• Conducted interactive language lessons focusing on listening, speaking, reading, and writing skills.• Utilized a variety of instructional strategies to engage and motivate students.• Provided regular feedback and assessment to monitor student progress.