Carla Martinez Email & Phone Number

Cerritos, California, United States

• Manages content and deliverables calendars, assisting in planning content, as well as re-allocating resources when necessary
• Ability to react decisively and demonstrate a sense of urgency to meet deadlines in a fast-paced company without compromising quality or results
• Take promotional projects through their lifecycle
• Plans and leads project kickoff meetings
• Develop strong rapport with cross-functional business partners and senior leadership
• Ensure that cross-channel campaigns are aligned

Los Angeles, California, United States

Culver City, CA

• Maintained day-to-day reporting of user acquisition KPIs (DAU, CPI, CPR), as well as competitor Google Play & App Store rankings
• Communicated branding through creation of graphics & videos for social media & digital ads
• Developed educational initiatives for new product features (in-app & social media)
• Launched LIVIT TV, an in-app channel featuring originally produced live content
• Amassed user input of app and new updates to relay to product team

Berkeley, CA

• Coordinate marketing material for all Live Nation Latino social media accounts.
• Manage content calendar, optimizing content for Latinx tours across the U.S.
• Strategize and execute a plan to scale the size of the current Influencer Syndicate to over 2,200 individuals.
• Assist with management of LATINLIVE™ Instagram account, which has 43.7k followers.

Santa Barbara, California

• Manage the ASPB website by keeping it up to date on all ASPB events and adding information as needed
• Analyze music trends on campus and organize performing artist submissions to present to board members
• Lead marketing team of 4 people by finding various opportunities for viral networking and marketing to attract new audiences by means of an online presence
• Manage budget of $900,000 to coordinate events for up to 10,000 attendees.
• Assist with event coordination, including artist hospitality and seeking co-sponsorships

Santa Barbara, California

• Coordinated all fundraising events for the chapter, which is the main source of funds for our non-profit
• Collaborated with other steering and general board members to organize events that are in the best interest of the chapters
• Networked with various businesses and vendors to execute fundraisers throughout the school year

Santa Barbara, California

• Created and executed advertising campaigns within the Residence Halls to advertise for Hall Council events
• Attended bi-weekly meetings to discuss events in Residence Halls and give updates regarding publications
• Coordinated with Social Media chair to implement use of social networking in advertisements