Strategic CPG marketing consultant, serving as both a fractional CMO and a strategic marketing innovation and brand project lead in the following areas:* Marketing team leadership: Analyze team needs and help hire the right candidates.* Marketing Audit: A thorough analysis to identify risks and opportunities.* Brand Positioning & Strategy: Craft the right brand identity for differentiation and future growth.* Rebranding: Transform your brand to adjust to the everchanging times.* Innovation & New Product Development: Develop what the consumer wants based on insights and needs.* Packaging Design: Communicate what the consumer needs in a package that they want.* Website Redesign: Enhance the online presence of your brand and communicate to the target consumer.* Go-to-Market Strategy: Build a roadmap for market entry in partnership with sales and operations.* E-commerce Experience: Knowledge of Shopify and Amazon for online sales and brand awareness.* Analytics & Data: Make decisions with the right data. 8+ years of finance and 14+ years of brand management.I'm open to board advisor roles as well.Clients have included: Church & Dwight (Arm & Hammer), Factory LLC (Stuffed Puffs), HALO Hydration, Mars (Starburst & Skittles), SharkNinja (Ninja Thirsti) and various small CPG food and beverage brands.

Founding head of marketing for a disruptive stuffed marshmallow brand. Established marketing team, brand foundation and helped grow the business from $3M in year one to $30M in year three.

Oversaw Marketing for KDP Emerging Brands, including Bai which was acquired by Dr Pepper Snapple Group in 2017 and by Keurig in 2018 as well as Core Hydration and other smaller emerging brands.

Oversaw team of 31 including brand management, brand activation, shopper marketing, eCommerce, paid and earned media, and lifestyle field marketing and sampling.

Created brand management role and team at Bai.

Managed all marketing aspects of the PetArmor brand, a first to market OTC version of a popular Veterinarian flea and tick Brand. PetArmor was named IRI's #3 "Most Successful CPG Brand of 2012" and was successfully sold from Velcera to Perrigo’s Animal Health business in 2013 for $160M.

Managed all digital, website, ecommerce and social media for the J&J portfolio of baby brands.

Managed business analytics, consumer and trade promotion executions and brand marketing expenses for a $160MM portfolio.

Concentrations in Product Marketing and Social Entrepreneurship

Interned while a full time MBA student on Burt’s Bees DTC site.

Managed all financial planning, reporting and analysis for the energy and environmental research organizations at RTI, an independent, nonprofit research institute who’s mission is to improve the human condition by turning knowledge into practice.