Communications leader with extensive experience planning, developing and executing communications strategies and tactics to support business needs and challenges. Proven record of collaborating with executives, colleagues, customers and other stakeholders to execute complex, high-profile projects from conception to completion. Demonstrated success managing staff and cross-functional internal teams and directing external agencies and vendors. Exceptional writer with extensive knowledge of all types of media (digital, video, print).Corporate, Executive and Employee CommunicationsEmail: carlaocarpenter@gmail.comA team leader and team player who keeps the project and team on strategy, on time, and on budget. A superb judge of creative concepts, with proven record of managing complex projects and diverse teams. Anticipates potential roadblocks and takes proactive measures to overcome obstacles. Improving efficiency and minimizing costs are always a priority.A clear and concise writer with a keen eye for editing. Extensive experience composing news and feature articles, video scripts, speeches, marketing literature, social media posts, news releases, and annual reports. Understands the importance of proper voice and consistent messaging across all types of tactics aimed at different audiences. CORE COMPETENCIES• Corporate & Executive Communications• Marketing Communications• Employee Engagement• Community Relations• Project Management & Budgeting• People Management• Messaging & Content Development• Video Scriptwriting & Production• Writing & Editing• Financial CommunicationsACCOMPLISHMENTS• Strategized and executed marketing communications for 17 business lines (i.e., equipment breakdown, cyber risk, and identity recovery insurances, and engineering risk management services) that maintained core business while propelling growth into new markets. • Identified, contracted and managed a diverse team to conceptualize and produce a “coffee table” book and extensive displays to commemorate the company’s 150th anniversary. • Produced communications to launch a new internet-based sensor technology business line, including an image video showcasing a multi-million-dollar think-tank facility and a series of pilot customer testimonial videos to stimulate potential clients’ engagement. • Managed a graphics design team that produced hundreds of branded tactics per year with 100-percent, on-time delivery. Led the team through major rebranding initiatives. Contact me at carlaocarpenter@gmail.com for any communications opportunities.
