Carla Oscuro is a Senior Brand Manager at Captain's Choice at Captain's Choice. She possess expertise in marketing, tourism, marketing communications, direct marketing, marketing strategy and 30 more skills. Colleagues describe her as "As the General Manager of Marketing for the APT Travel Group (ATG), and Australia’s leading travel brands (APT, Travelmarvel, Captain’s Choice and Botanica), I had the pleasure of working with Carla for 4 years. Beginning with us as a Senior Marketing Executive, and after quickly showcasing her strategic campaign planning, creative problem-solving, excellent attention to detail, interpersonal communication style and amazing team management and leadership skills, she was promoted to Advertising Manager and then onto Campaign Manager. From here Carla went on to further develop strong analytical marketing skills, combined with excellent strategic planning, budget management and allocation. With her primary role managing the campaign media mix, Carla developed strong relationships with both media agencies and direct media suppliers, which then supported her responsibility of developing market-leading campaign plans, tactical activity schedules, overseeing the development of all brand collateral and executions - and hands on experience across all media platforms (from TV shoots to catalogue productions). Carla also managed our associated co-op marketing and sponsorship campaigns. Being involved in the complete end-to-end process, from campaign concept and briefs, execution to reviewing against objectives and reporting, Carla is the complete marketing package – creative, analytical, passionate and hands-on, while also an amazing team collaborator and leader. It’s a lucky organisation that could have Carla as part of their team. "