Carla Plouin

Carla Plouin Email and Phone Number

Worldwide Digital Marketing Communications for Apple Partners @ Bayside Solutions + Magnit
Redwood City, CA, US
Carla Plouin's Location
Redwood City, California, United States, United States
Carla Plouin's Contact Details
About Carla Plouin

Contractor for APPLE, B2B Marketing Communications for Apple and Apple Partners.I am a Senior Integrated Marketing & Communications Executive with 18 years of experience in international marketing communications, strategic plans, and go-to-market strategies in 25+ countries. I have built and managed global marketing teams of 5-to-25 with budgets of $1M-$5M.I rely on data to empower and help others to achieve their goals. I have developed and launched SaaS products and their go-to-market strategies in more than 25 countries and have used creative problem-solving and servant leadership principles to coach, inspire, and scale cross-functional teams.I have helped companies grow their revenue by 30% while tripling my teams’ production output, implementing processes and strategic omnichannel plans, and optimizing branded content that speaks to each target audience. Learn more at: https://sites.google.com/view/carlaplouin/overviewEDUCATION: 2 degrees: MBA, International Trade & Marketing / Masters in International Relations. Trilingual: English/French/Spanish. 2 certifications: Product Management (AWIT) / Mailchimp FoundationsINDUSTRIES: MarTech, Online Learning/Online Education, SMEs, Economic Development, Creative Businesses, B2BSKILLS:Marketing: Integrated Marketing, Omnichannel Marketing, Inbound & Content Marketing, B2B Marketing, SaaS Marketing, Customer Marketing, Email Marketing, Marketing Automation, Account-Based Marketing, SEO/SEM/PPC/OTT/DSPBranding: International Branding, Integrated BrandingStrategy: Strategic Planning, Go-To-Market Strategy, Branding Strategy, Lead Generation Strategy, Content Creation & Strategy, Digital Marketing Strategy, Social Media Strategy, BudgetingData/Analytics: Audience Expansion, Persona Development, Performance Analytics, A/B Split Testing, Customer Lifecycle, Marketing Funnel/Flywheel OptimizationProduct: SaaS Product Marketing, Product ManagementPeople: Scaling Marketing Teams, Building & Mentoring Marketing Team, Cross-Functional Team Leadership, Project Management, Agency Management, Vendors Relationship Management

Carla Plouin's Current Company Details
Bayside Solutions + Magnit

Bayside Solutions + Magnit

View
Worldwide Digital Marketing Communications for Apple Partners
Redwood City, CA, US
Website:
baysidesolutions.com
Employees:
155
Carla Plouin Work Experience Details
  • Bayside Solutions + Magnit
    Worldwide Digital Marketing Communications For Apple Partners
    Bayside Solutions + Magnit
    Redwood City, Ca, Us
  • Bayside Solutions
     Worldwide B2B Partners Marketing Communications
    Bayside Solutions Sep 2022 - Present
    Sunnyvale, California, United States
     Global Marketing Comms | B2B Marketing Communications for Apple and Apple Partners. Contractor for Apple via Bayside Solutions
    View
  • Melle Global Marketing Communication
    Founder
    Melle Global Marketing Communication Mar 2016 - Present
    Redwood City, California, United States
    As an integrated and international marketing pro, I rely on data, creative problem-solving, and servant leadership to empower others to achieve their goals through marketing best practices. My clients have seen these results through my white label work, always timely and within or under budget: +30% in overall web traffic growth +640% followers +300% in social media engagementThe most common requests I get are for: • Global planning and execution of marketing operations plans and roadmap building.• CRMs, automation, account-based marketing strategy & implementation, • Product-led growth strategy, brand guidelines enforcement, marketing processes, visual storytelling.• Production of marketing and brand guideline toolkits, ads, brochures, and microsites.• GDPR compliance.Learn more about my marketing services or clients I have helped at: https://sites.google.com/view/carlaplouin/clientsTools I use:Social: Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Buffer, Later, Planoly, HootsuiteAds: Meta Business Suite, Pinterest/LinkedIn/Twitter/Google Ads, Google Display Network, OTT, PPC, DSP, ProgrammaticBrand Monitoring: Meltwater, Cision, Sprout Social, Google Alerts, BuzzSumo, CoSchedule, Semrush, MentionCRMs: HubSpot, Mailchimp, Salesforce, NetForum, Constant Contact, ActiveCampaignCMS: Expression Engine, WordPress, Drupal, Joomla, Hubspot, UnbounceCustomer Journey Mapping: Visio, PPT templates, Hubspot, MailchimpAnalytics: Google Studio/Ads/Tag Manager/Analytics, Whatagraph, DashThis, Adobe Omniture, iDashboardsPerformance Marketing: Semrush, Hotjar (UX Heatmaps), Screamingfrog (SEO crawl), Google AnalyticsProject Management: SharePoint, iMeet Central, Basecamp, Workamajig, JiraMisc: Slack, Zoom, G-Suite, PowerPoint, Keynote, Excel, Sheets, Unbounce, Survey Monkey, TypeForm, Canva PRO, Adobe Creative Cloud (Photoshop/InDesign), Frame.io, GoVisually
  • Ppa - Professional Photographers Of America
    Sr. Director, Marketing & Communications (B2B Online Learning Platform)
    Ppa - Professional Photographers Of America May 2012 - Aug 2020
    Atlanta, Ga
    Led go-to-market strategies with a $2.5-million annual budget for North America, helping go from 12,000 to 32,000 SaaS online learning clients in 8 years. Acquired ~1,000 leads per month after developing an omnichannel digital advertising strategy for brand awareness on social media and through SEO/SEM/PPC/OTT.Co-developed and launched 12 online SaaS products & services, using account-based marketing, inbound marketing, content strategy, and social media tactics for audience expansion, conversion optimization, and lead generation. Launched an influencer marketing campaign that acquired 400+ new customers within the first month and yielded a $4-to-$1 ROI over the first year.Led, scaled, and coached a team of 12 and collaborated across 5 departments on company-wide projects, including a global internship program and starting the company’s first D&I Program. All while informing, influencing, and empowering my peers and senior leadership across the company through data and servant leadership.Budgeted, executed, and optimized a $3.3M annual marketing budget with data-backed insights and analytics to implement performance marketing, integrated marketing, media planning, and event marketing strategies and best practices.More Results: +36% in revenue growth Email open rate x2 Company-wide rebranding and buy-in from stakeholders and clients Cohesive company-wide messaging Over $150k in cost-savings Doubled the team’s output with new processes and workflows Best reported and measured UX from customers 60% reduction in complaints from web visitors Lowest staff turnover Earned a Telly Award for best Online Awareness Campaign
    View
  • 98Togo
    Vp Of Marketing (B2B Saas Hubspot Platform)
    98Togo Dec 2011 - Oct 2013
    Atlanta
    98toGo is an Inbound Marketing Agency that offers SaaS (Hubspot platform) with additional tools and strategies to generate leads and growth marketing. Here's how I helped scale the company and reach their revenue goals: Supported 98toGo’s core team to lead their own marketing efforts, scaled and trained the team of copywriters, and contributed to shaping the company's culture that embodies the company’s values. Acted as Account Manager for the company’s largest client, developing account-based marketing workflows, drip campaigns strategies, editorial calendar, and overarching content strategy.Led the way for the creative direction, coordinated content development, and implemented SEO tactics. Helped the company develop 2 new products and their corresponding go-to-market strategy.
    View
  • Georgia Department Of Economic Development
    Director, Marketing Communications (Global Outreach & International Account Management)
    Georgia Department Of Economic Development Feb 2005 - Mar 2011
    Managed and optimized the international marketing communications campaigns and go-to-market strategies with a $4‐million dollar budget in 14 countries, generating a year-over-year 15% lead generation increase over a 4-year span.Headed and scaled the marketing & business communication's cross‐functional team from 2 to 10 U.S.-based staffers and 8 overseas-based indirect remote reports.Launched 4 websites in 6 languages, participating in the UX and messaging creation, then rolling out the corresponding SEO/SEM using insights and performance analysis.Tripled the marketing team’s production output to an annual average of 300+ printed ads, collateral marketing materials, and 150+ press articles representing 350+ million in circulation.Led the implementation of the rebranding campaign and the branding policy, all still in place today. Procured and managed third-party vendors (interactive, advertising, media buying, and PR agencies), cutting cost, improving processes, integrating solutions, and providing branding and messaging strategic overview and value-added propositions.Led content strategy and annual production of 100+ trade shows, and 50+ interactive sales and promotional presentations.Created ROI, metrics tracking, data benchmarking, and budget control systems for the department.Other results that surpassed expectations: +15% year-over-year increase of international investments during my time there. The program’s footprint, launched 15 years ago, is also still in use to date! Awards: Nominated for 4 consecutive years for ”Best International PR Campaign”. Earned the “Best of All Categories Award” from The Public Relations Society of America (PRSA).
    View
  • Paragon Path
    Director, International Marketing
    Paragon Path Mar 2001 - Jan 2005
    Developed go-to-market strategies and operational marketing plans with domestic and international client budgets from $500k to $1.5 M, including multi-channel campaigns in 3 countries concurrently.Managed a team of 7 to roll out new product features and training programs in English and Spanish.Developed content strategy, branding, and marketing toolkits for interactive, print, online, broadcast, and e-commerce clients.Implemented CRM solutions and multichannel marketing, including funnel optimization for special events to reach stakeholders more efficiently.Developed market research and entry strategies for domestic, international and industry-specific targetsResults: Increased the efficiency of the sales training program delivery by 50% over 18 months. Went from no programs in Mexico/Guatemala to 1 program/month/country within 1 year. That was 2x the initial goal.
  • Ags - American Gaming Systems
    Marketing Manager
    Ags - American Gaming Systems Feb 2002 - Sep 2003
    Developed strategic and operational marketing plans with go-to-market product launches in Brazil, Guatemala, Mexico, and Bolivia.Designed and self-developed interactive marketing tool kits.Coordinated targeted trade shows and special events (ideation through follow up)Developed and implemented with vendors media and public relations plan (TV, radio, web and press)The original company, Cadillac Jack, company was acquired by AGS Gaming.
    View
  • Tcg Finance Ltd (Trade Finance & Equity Fund)
    International Project Development Manager
    Tcg Finance Ltd (Trade Finance & Equity Fund) Sep 1999 - Jan 2001
    México, Mexico
    Advised companies on how to do business in Mexico with regards to imports, exports, market entry strategy, and cultural differences.Developed SWOT analysis, competitive analysis, market research, go-to-market strategy, and product launch strategies for U.S. companies in Mexico & Central America with data-driven insights.Supervised 4 Analysts on market research and market-entry strategies.Coordinated trade missions into Mexico (networking, logistics, business matchmaking, and follow-up).Lobbied with key contacts with the Mexican government, public/private partnerships, and educational institutions.Developed community & media relations and PR opportunities for public/private partnerships.(Started as Market Analyst and the company, at the time, was called Procorfi Consultores).
    View
  • Alcatel
    Market Analyst
    Alcatel Apr 1998 - Apr 1999
    Researched and developed economic market reports for key customer account plans.Produced a competition telecommunications survey for the company’s product repositioning in Central America.Developed the company’s first in-depth business opportunity survey.Evaluated product lines and recommended (re)positioning solutions for better marketability.Co-wrote and co-led press releases and press conferences, including for the French and Mexican Presidents.(Alcatel is now a part of NOKIA).
    View

Carla Plouin Skills

Marketing Communications Strategy Integrated Marketing Marketing Lead Generation Marketing Strategy Strategic Planning Advertising Public Relations Social Media Marketing Event Management Online Marketing Trade Shows Market Research Strategic Communications Event Planning B2b Marketing Account Management Digital Marketing Email Marketing B2b Brand Development Crm International Marketing Seo Interactive Marketing International Project Management Direct Marketing Social Marketing Inbound Marketing Web Analytics Customer Service Marketing Management Corporate Communications International Business Strategy Development Digital Strategy Sem Team Building Cross Functional Team Leadership Team Management Social Media Business Communications Customer Relations Hubspot Project Management Business Development General Data Protection Regulation Campaign Management

Carla Plouin Education Details

Frequently Asked Questions about Carla Plouin

What company does Carla Plouin work for?

Carla Plouin works for Bayside Solutions + Magnit

What is Carla Plouin's role at the current company?

Carla Plouin's current role is Worldwide Digital Marketing Communications for Apple Partners.

What is Carla Plouin's email address?

Carla Plouin's email address is cp****@****ppa.com

What is Carla Plouin's direct phone number?

Carla Plouin's direct phone number is +140452*****

What schools did Carla Plouin attend?

Carla Plouin attended Université Sorbonne Nouvelle, Icd Business School.

What are some of Carla Plouin's interests?

Carla Plouin has interest in Human Rights, Poverty Alleviation, Environment, Economic Empowerment.

What skills is Carla Plouin known for?

Carla Plouin has skills like Marketing Communications, Strategy, Integrated Marketing, Marketing, Lead Generation, Marketing Strategy, Strategic Planning, Advertising, Public Relations, Social Media Marketing, Event Management, Online Marketing.

Who are Carla Plouin's colleagues?

Carla Plouin's colleagues are Teckla Larson, Nia Hollins, Corian Christofaro, Alex Stone, Christopher A., Ronald Acosta, Alexander Patino.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.