Carla Potts Email & Phone Number

Southampton, Ma, Us

Provide marketing/communications freelance services including writing, editing, and public relations. Identify key media; write press releases; generate publicity opportunities through the use of traditional media (print, television) and social media outlets. Social media expert with management experience in traditional platforms (Facebook / Twitter / Instagram) as well as new apps and technology (Facebook Live / Snapchat) and ad campaigns for increased exposure and opportunities. Experienced crisis communications professional for both public and private sectors.

Shelburne Falls, Massachusetts

Responsible for developing and executing communications strategies to promote the school district and its strengths. Handled district media relations; wrote feature stories and press releases, and created video content highlighting students, faculty, and district initiatives; managed all district social media outlets; graphic design; redeveloped six district websites in under six months, streamlining content management; crisis communications and reputation management. Served alongside the superintendent and district leadership team to write and deliver consistent, strategic, messaging aligned with district events and goals. Was an active participant in district leadership team meetings; district strategic planning; and served on the district's COVID-19 School Planning Task Force. Additionally, I helped with writing/editing district and staff grant proposals. As a result, I successfully secured over $700,000 in grants/donations.

West Springfield, Ma

Handled communications, marketing, public relations, and fundraising for a 45-location non-profit agency located in Massachusetts which provides residential, mental health, substance use, and preventative services for 10,000 children, adults, and families each year. Supported communications and development strategy through competitive research, platform determination, messaging, and audience identification. Collaborated to manage reputation, identify key players, and assist with coordinating internal and external relations. Produced written copy (press releases, media advisories, newsletter content, brochures, donor solicitation and sponsorship materials); managed agency social media platforms; and coordinated special events and fundraising campaigns.

Springfield, Massachusetts Area

Working as a member of the STCC marketing department, I served as the college's public relations/communications representative. My primary responsibilities included writing press releases and feature articles to highlight college activities, initiatives, and alumni; and network with local media outlets to secure coverage. Served as the college's social media manager to gain additional publicity and engagement through Facebook, Twitter, and Instagram. Created ad campaigns and actively monitored social media activity across multiple channels as well as kept abreast of new social media outlets and technology.

East Experiment Station, Umass Amherst

Created publicity opportunities through traditional print media review outlets and researched the use of social media to help generate book sales; identified and maintained relationships with key review media; developed publicity materials using desktop publishing software; worked closely with online vendors including Barnes & Noble, Amazon, and Google to promote and sell titles online; managed the university press website; and was responsible for creating and implementing a successful press internship program; recruited, hired, trained, and supervised one-to-12 interns per semester.

Ludlow, Massachusetts

Wrote, edited, and designed internal and external publications; determined editorial content for publications and translated technical information for non-utility readers; worked closely with MMWEC Members and management; highlighted company achievements via newspaper articles and press releases; maintained positive and successful relationship with local media outlets; developed community education programs such as the annual Electrical Safety Program for seniors and planned corporate events (Annual Meeting); maintained MMWEC public and password-protected websites; designed corporate intranet; responsible for initiating corporate identity program and branding project; represented MMWEC at Ludlow Chamber of Commerce meetings and served on Northeast Public Power Association Communications Committee.

Staff reporter and photographer for The Register (Ludlow, Wilbraham, and Indian Orchard) and The Journal Register (Palmer, Monson, Holland, Brimfield, and Wales).Produced minimum of 10 articles per week with photos.Nominated for New England Press Association (NEPA) award and attended NEPA Annual Conference in Boston, Mass. (2001). Part-time staff correspondent / intern (1999--2000) for Belchertown Sentinel, The Register, and The Journal Register. Responsible for five articles per week with photos.