Carla Potts Email and Phone Number
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Experienced communications professional currently serving as the public relations manager for Eating Recovery Center and Pathlight Mood & Anxiety Center. Keeping a pulse on trending news and issues, I've helped secure over 200 media placements yearly in national, regional, and trade outlets. I'm a former reporter with extensive communications experience in behavioral health and education (K12 public and higher education). Whether I'm ghostwriting copy or crafting pitches and talking points for our clinical experts, I lean on my years of experience working with the media to deliver what journalists and producers can rely on. I also have exceptional crisis communication and management skills.• Bachelor of Arts in Journalism• Seasoned writer, reporter, and editor• Excellent communication skills, both verbal and written• Experience with major event planning, fundraising, and grant writing• Experience and proficiency in crisis communications and management• Proficient in social media management and marketing
Eating Recovery Center
View- Website:
- eatingrecoverycenter.com
- Employees:
- 1046
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Public Relations ManagerEating Recovery Center Jun 2022 - Present
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Public Relations ManagerPathlight Mood & Anxiety Center Jun 2022 - Present -
Freelance Communications Specialist & Social Media ExpertPotts Communications 2004 - PresentProvide marketing/communications freelance services including writing, editing, and public relations. Identify key media; write press releases; generate publicity opportunities through the use of traditional media (print, television) and social media outlets. Social media expert with management experience in traditional platforms (Facebook / Twitter / Instagram) as well as new apps and technology (Facebook Live / Snapchat) and ad campaigns for increased exposure and opportunities. Experienced crisis communications professional for both public and private sectors.
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Director Of CommunicationsMohawk Trail Regional School District 2018 - Jun 2022Shelburne Falls, MassachusettsResponsible for developing and executing communications strategies to promote the school district and its strengths. Handled district media relations; wrote feature stories and press releases, and created video content highlighting students, faculty, and district initiatives; managed all district social media outlets; graphic design; redeveloped six district websites in under six months, streamlining content management; crisis communications and reputation management. Served alongside the superintendent and district leadership team to write and deliver consistent, strategic, messaging aligned with district events and goals. Was an active participant in district leadership team meetings; district strategic planning; and served on the district's COVID-19 School Planning Task Force. Additionally, I helped with writing/editing district and staff grant proposals. As a result, I successfully secured over $700,000 in grants/donations. -
Marketing And Development CoordinatorGandara Center 2016 - 2018West Springfield, MaHandled communications, marketing, public relations, and fundraising for a 45-location non-profit agency located in Massachusetts which provides residential, mental health, substance use, and preventative services for 10,000 children, adults, and families each year. Supported communications and development strategy through competitive research, platform determination, messaging, and audience identification. Collaborated to manage reputation, identify key players, and assist with coordinating internal and external relations. Produced written copy (press releases, media advisories, newsletter content, brochures, donor solicitation and sponsorship materials); managed agency social media platforms; and coordinated special events and fundraising campaigns. -
Coordinator Of Media RelationsSpringfield Technical Community College 2011 - 2016Springfield, Massachusetts AreaWorking as a member of the STCC marketing department, I served as the college's public relations/communications representative. My primary responsibilities included writing press releases and feature articles to highlight college activities, initiatives, and alumni; and network with local media outlets to secure coverage. Served as the college's social media manager to gain additional publicity and engagement through Facebook, Twitter, and Instagram. Created ad campaigns and actively monitored social media activity across multiple channels as well as kept abreast of new social media outlets and technology. -
Web/Promotion ManagerUniversity Of Massachusetts Press 2005 - 2011East Experiment Station, Umass AmherstCreated publicity opportunities through traditional print media review outlets and researched the use of social media to help generate book sales; identified and maintained relationships with key review media; developed publicity materials using desktop publishing software; worked closely with online vendors including Barnes & Noble, Amazon, and Google to promote and sell titles online; managed the university press website; and was responsible for creating and implementing a successful press internship program; recruited, hired, trained, and supervised one-to-12 interns per semester. -
Writer/Communications AssistantMmwec 2001 - 2005Ludlow, MassachusettsWrote, edited, and designed internal and external publications; determined editorial content for publications and translated technical information for non-utility readers; worked closely with MMWEC Members and management; highlighted company achievements via newspaper articles and press releases; maintained positive and successful relationship with local media outlets; developed community education programs such as the annual Electrical Safety Program for seniors and planned corporate events (Annual Meeting); maintained MMWEC public and password-protected websites; designed corporate intranet; responsible for initiating corporate identity program and branding project; represented MMWEC at Ludlow Chamber of Commerce meetings and served on Northeast Public Power Association Communications Committee. -
Reporter / PhotographerTurley Publications 1999 - 2001Staff reporter and photographer for The Register (Ludlow, Wilbraham, and Indian Orchard) and The Journal Register (Palmer, Monson, Holland, Brimfield, and Wales).Produced minimum of 10 articles per week with photos.Nominated for New England Press Association (NEPA) award and attended NEPA Annual Conference in Boston, Mass. (2001). Part-time staff correspondent / intern (1999--2000) for Belchertown Sentinel, The Register, and The Journal Register. Responsible for five articles per week with photos.
Carla Potts Skills
Carla Potts Education Details
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Frequently Asked Questions about Carla Potts
What company does Carla Potts work for?
Carla Potts works for Eating Recovery Center
What is Carla Potts's role at the current company?
Carla Potts's current role is Public Relations Manager, ERC Pathlight.
What is Carla Potts's email address?
Carla Potts's email address is cp****@****ter.org
What is Carla Potts's direct phone number?
Carla Potts's direct phone number is +141378*****
What schools did Carla Potts attend?
Carla Potts attended University Of Massachusetts, Amherst.
What skills is Carla Potts known for?
Carla Potts has skills like Writing, Editing, Media Relations, Social Media, Public Relations, Photography, Publicity, Editorial, Marketing, Community Outreach, Event Planning, Indesign.
Who are Carla Potts's colleagues?
Carla Potts's colleagues are Ryan Kay, Casey B., Deanna Stiegler, Chloe Vande Voort, Jasaatri Blackman, Leslie Ortega, Marissa Liuzzi.
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Carla Potts
If You'Re Looking For An Administrative Assistant With More Than 10 Years Experience Supporting The Director I Can Be A Great Asset To Your Team.Houston, Tx1reynolds-co.com -
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