Leading the agency's account services practice working with healthcare, financial services, technology, consumer packaged goods and retail related accounts (Merck, GSK, Optum, Pfizer, Genentech, Johnson & Johnson, Novartis, Sameday Health, Weight Watchers, Suvida Healthcare, UnitedHealthcare, Google, Prudential, Kellogg's, Nestle, Pepsi, Tropicana, Kroger, Sally Beauty, Mission). Contributing to the evolution of internal processes and operations in order to drive work excellence. Leading new business engagements.

Leading account services team and managing the agency's creative and production work flow. Training and coaching project management and account services staff. Directly managing marketing communications assignments for Aetna Medicare including Low Income Subsidy Marketing, Provider Marketing, Retention Marketing and Broker Communications. Providing account management support to the HIG, The Collection and Wakefern businesses.

Driving profits by supporting client agencies and companies achieve marketing goals.

Head of Pharma-Biotech operations, leading marketing communications efforts for diabetes, atrial fibrillation, chronic obstructive pulmonary disease, asthma, and idiopathic pulmonary fibrosis. Created independent accounts and project management unit to manage the agency’s pharma business. Planned, developed, and implemented multi-channel campaigns. Established strategic relationships with clients, agency partners and vendors to create effective marketing programs. Negotiated fee proposals securing fair compensation. Identified unsolicited opportunities generating organic growth. Achievements:Sanofi - Pitched and won the Sanofi business. Lead the development of the company's 2017 multicultural marketing communications plan. Developed a primer for multicultural marketing covering the unique healthcare experience of Hispanics, Blacks, and Asians that reside in the U.S. Boehringer-Ingelheim – Created an award-winning diabetes education campaign using celebrity Don Francisco, achieving 10,000 site visits per week, a CTR of .95% on digital banners, a website conversion rate of 1%, a CRM open rate of 39%, a paid social CTR of 2.06%, an image post engagement rate (ER) of 1.5%, and a video post ER of 26.6% - results significantly surpassed category and industry benchmarks, and awareness study showed that 77% of U.S. Hispanics took action after being exposed to the campaign. Designed a Hispanic pilot effort for Spiriva COPD in doctor’s offices, achieving a 10:1 ROI for the test sample versus control. Lead the development of the Spanish version of Breathless IPF - a disease education campaign that features recognized celebrity Bernie Williams as spokesperson. Developed Hispanic pilot for Spiriva Asthma. Generated organic growth by establishing new partnerships with additional business units, driving increases in agency fees: + 50% in 2013 versus original agreement; + 58% in 2014 versus goal planned; + 44% in 2015 versus fee base; and +106% in 2016 versus forecast.

Helping Agencies and other Companies achieve their marketing goals. Clients and services provided include:Republica: Account Leadership for Boehringer Ingelheim (2013)BridgerConway: Account Leadership and Project Management of Digital assignments for Real Estate accounts (2012-2013)DDB Miami: Account Leadership and Project Management for the VISIT FLORIDA account including brand and co-op marketing initiatives through Digital, Mobile and Social Media (2012)New York Life / Bankers Life & Casualty: Marketing Strategy and execution of DR, Advertising, Events and One-on-One efforts (2011-2012)Allen Mexico: Strategic Planning and Project Management for Pinol Detergent (2011)La Comunidad: Account Leadership for the Crown (Mexican beers), Cadbury and Best Buy accounts (2010)J&C Tropicals: Marketing Strategy and activation of Advertising, Events, PR and CRM tactics (2010)The Yellow Butterfly Project: Strategic Planning for the Marshalls and TJ Maxx accounts (2009)

Led the efforts of up to $40MM budget accounts using inspirational processes in the planning, development and implementation of multidisciplinary campaigns. Set strategic relations with clients, agency partners and vendors to create integrated and effective marketing programs. Designed and negotiated fee proposals securing fair compensation for the agency. Identified unsolicited opportunities to gather new learning and generate organic growth. Planned and executed new business projects to pitch US Hispanic, Regional and Global accounts. Managed a team of eight professionals and up to seven accounts at a time reporting directly to Conill’s Managing Director and General Manager of the New York/Miami offices. Guardian of the following accouts: US Hispanic - CVS Caremark; Johnson & Johnson (Tylenol, Motrin, Pediatrics, Imodium, Pepcid, Mylanta, Mylicon, Acuvue); MetLife. LATAM - Avaya; Sony Erickson.Achievements: J&J - Contributed to the creation of McNeil’s Multicultural Business Unit activating dedicated Hispanic marketing teams and trade marketing efforts. Continuous market share gains for 2004, 2005 and 2006; including double digit increases behind Upper Respiratory and Antacids. Received the first ever 100% copy testing score in J&J’s history. Secured 15%-20% increases in agency revenue year after year since 2004. CVS Caremark - Created organic growth, bringing an increase of 19% in agency revenue for 2008 (added Store Marketing, Collateral and Non-traditional Media projects to agency responsibilities). Sold the need for US Hispanic insightful advertising under the “Ordinary Miracles” campaign to better connect with consumers (versus adapting GM TV commercials); original advertising drove significant improvement in brand imagery key ratings.New Business - Pitched and won the MetLife, CVS Caremark, Continental Airlines and Vistakon accounts.Agency Operations - Designed inter-office processes and studio operations to better serve LATAM clients.

Led the efforts of $20MM budget accounts. Crafted winning strategies and holistic multi-disciplinary campaigns (Advertising, Promotions, PR, Digital and CRM). Implemented innovative research to inspire the creation of unique ideas. Kept the cash flow healthy, producing comprehensive fee proposals and closing fee negotiations in a timely manner. Improved key operational agency processes when transitioning from a small to a medium size agency. Managed a team of four professionals and up to two accounts at a time directly reporting to the agency’s VP of Client Services/Managing Partner. Guardian of US Hispanic accounts: MasterCard (Brand, Credit and Member Bank partnerships); Wendy’s (National Marketing Communications); Schering-Plough (Dr. Scholl’s, Lotrimin, Mexsana, and Afrin).Achievements:MasterCard - Launched the brand’s first effort towards the US Hispanic market, driving double digit increase on brand and advertising awareness. Recommended to evolve the brand’s Hispanic marketing practices from a tactical to a disciplined brand planning approach. Sold the first ever multi-disciplinary marketing communications plan to reach Hispanics, adding Digital and Consumer Promotions to the agency’s scope of work. Unsolicited, strategized the pitch for the creation of the first original US Hispanic advertising under the Priceless Global campaign and out of the McCann-Erickson network.Wendy’s - Planned and executed the brand’s national introduction to the US Hispanic market in 2002; achieved double digit growth in brand awareness, advertising awareness and market share. Developed unsolicited recommendations to strengthen Hispanic support and added Digital and In-Store Signage projects to the agency’s responsibilities. Contributed to the development of the brand strategy behind “Di no a la comida chatarra” (”Say no to junk food”) campaign launched in 2004.Agency Operations - Wrote the first Finance and Creative operational processes for the agency.

Learned the US advertising industry and quickly adapted to its practices and rules. Developed and executed critical paths and cross marketing strategies working in collaboration with client teams and agency partners. Planned and implemented qualitative and quantitative research; wrote RFPs, evaluated research proposals, developed discussion guides, analyzed learning and produced recommendations to brand teams. Managed two accounts at a time and supervised the work of two Account Executives. Accounts managed: McDonald’s (Q4 projects, Moms, Birthday Parties); Johnson & Johnson (Children’s Motrin, Pepcid AC, Lactaid and Tylenol Seasonal); Other Assignments (Hanes, Florida Anti-Tobacco, State Farm, HIP VIP, Partnership for a Drug Free America)

Managed and directed the efforts of Procter & Gamble’s leading brands in Mexico, expanding and solidifying my CPG marketing skills. Analyzed comprehensive research learning and developed strategic documents that inspired effective advertising for Mexico and Latin America; including the successful evolution of Ariel’s “Demanding Expert” campaign. Participated in Global, as well as Regional business planning meetings, concept labs and training events behind initiatives for the Latin American market (Mexico as the leading country). Shared agency and client intelligence with Regional and Global hubs and used key learning to complement strategies as appropriate. Accounts managed: Procter & Gamble (Ariel, Always, and Charmin); Freudenberg (Vileda)

Planned and developed communication strategies, creative briefs, media briefs and POVs. Analyzed and reported quantitative and qualitative research results. Wrote case study documents for new business presentations. Wrote status reports, conference reports, work orders and executed store checks. Ensured that client’s expectations were met along the creative, production and media processes. Accounts managed: Mercedes-Benz; United Distillers (Whisky Buchanan’s, Rum Ocumare); Alberto Culver (VO5, Get Set); PEPSICO (Sonric’s, Douglas, Cadbury, Sabritas Peanuts); Kimberly Clark (Kleenex, Regio, Vogue, Delsey, Depend); Westin Hotels & Resorts.