Carla Perez Email & Phone Number

Mountain View, Ca, Us

New York, Ny, Us

Led UX end to end for the eCommerce area, helping our 5 Million members to create healthy food habits and elevate their personal wellness experience through our award-winning app. Mentored junior & entry level designers and stablished design ops for the eCommerce team.

New York, Ny, Us

Owned and executed the design & product strategy for the Sleep Beta launch, driving a +60% member acquisition.

New York, Ny, Us

New York, New York, Us

Worked as part of the eCommerce Product team to optimize the core customer journey, including growth and customer loyalty program, creating a frictionless shopping experience and acting as an advocate of user-centered methodologies & experiments for J.Crew and J.Crew Factory

New York, New York, Us

Worked as UX & UI freelance designer empowering clients to improve their conversion rates and user experience through powerful and beautiful designs, using user-centered approach and data analysis. Met amazing people in the start-up world, particularly women in tech. Multitask like a boss ;)

New York, Ny, Us

Capitalized the eCommerce platform and initiated a UX strategy to drive customer/donor acquisition increasing the conversion by 7% during the first quarter. Coordinated successfully web product releases and UX/UI design optimizations to our 42M annual globals visitors. Increased the traffic after revamping the web mobile experience, applying a user-centric approach reducing bounce rate by 14%. Introduced best practices for user centered design in the visitor center area. Implement new tools and processes to foster a collaborative data-driven design culture, including traffic and user insights reports, creating a large impact for the entire organization.

Valencia , Es

Oversaw financial products for the parent group La Caixa such as caixabank.com, lacaixa.com, and caixaholding.com. Facilitated scoping of product requirements and set of business priorities to align roadmaps and design deliverables timeframes. Define and provide detailed briefs for agencies to deliver different landing pages, microsites and other digital campaigns. 2 months later I realized that Banking is not an industry that I particularly enjoy and I moved to NYC.

Palau Solità I Plegamans, Barcelona, Es

Operated with the eCommerce team weekly product releases for mango.com and the mobile app in over 107 countries worldwide. Coordinated visual content reviews for email campaigns, lookbooks and promotional videos in more than 12 languages. Planned successfully user testing sessions to identify potential usability issues and bugs before releases. Helped to report product inconsistencies and align it with the backlog. Mentored a large and talented team of developers and junior designers.

Olathe, Ks, Us

Headed the global web content for garmin.es (Spain & Portugal). Supervised product releases from our eCommerce platform through CMS/CRM Jahía, Elastic Path, and Expression Engine. Conceptualized visual campaigns for different sponsors and collaborated as Art Director for offline & Online projects. Designed the interface for a GPS limited edition targeting Spain market. Boosted relationships with the European Garmin offices (Portugal, France & UK) and US headquarters. Administered the design budget of €154k and decreased annual expenses by 20%. Parallel to these amazing achievements, I was bullied by two coworkers and because I have self-respect, I quit without having a new job aligned and then proceed to have the best summer of my life. Mental health is more important.

Led the design team to conceptualize dynamic design templates for the primary CMS product. Created websites based on customer requirements and diverse digital assets, such as newsletters, logos, banners, and animations around the world in a fast pace environment. Established design processes and mentored junior designers.

Certificate Computer Science And Artificial Intelligence Laboratory, Human Computer Interaction

Continuing Education, Information Architecture & Design

Bachelor Of Arts - Ba, Graphic Design

Associate Of Arts Degree - Aa, Advertising Graphics