Carla (Dodson) Reynolds Email & Phone Number

Shawnee, Ks, Us

Calgary, Alberta, Ca

Calgary, Alberta, Ca

- Webmaster for the company utilizing Adobe Experience Manager- Manage the budgets for sponsorships- Manage internal employee events- Special projects

Kansas City, Mo, Us

- Event planning, marketing and coordination for about 30 events including 3 large conferences- Event mobile app development- Webmaster utilizing dotCMS- Manage customer communications via Salesforce Marketing Cloud- Project manage various ad hoc projects including all sponsorships- Conference presentations for C Level executives- Promotional gifts for conferences and special eventsExperienced in Cvent, dotCMS, Salesforce Marketing Cloud and Crowd Compass

Kansas City, Mo, Us

Sales Operations- Customer presentations- Process Mapping- iPad Training- Event Management (Experienced in Constant Contact, Cvent and Crowd Compass)

Kansas City, Mo, Us

6/2009 - 10/2010Director of Special ProjectsProgram Management-Managing the backend processes; Developing all the backend processes including quality control, sales reporting, insertion orders, promotion and administrator responsibilities for the backend of the website.-Supervise the sales team, development of sales strategy and creation of sales collateral including group buying promotion.-Manage all aspects of customer service including enhancing profiles, ad and coupon creation and group buying promotion.Event Management-Organized the details for two city-wide Oktober Family Fests as a fund raiser for Calvary Lutheran Church and School including vendor management, budgeting logistics, planning and organizing all the details.-Acquired several sponsors to off-set the costs-Planned, strategized and implemented the promotion of the event

Project/Program Management-Added several million dollars in business sales by leading virtual teams to formulate customized business solutions.-Added over $150 million in business sales revenue by successfully managing Sprint's executive programs for sales.-Led the effort to update the Strategic business account list resulting in $12.1 billion in potential Sprint opportunities.-Drove and managed completion of proposals, pricing and contracts for major Sprint business customers.Client Relations/Coaching and Leadership-Key team member during the pre-sales process to ensure that approaches to opportunities maximized value for Sprint and our customers.-Developed strategies for targeting customers which maximized Sprint's penetration in the account.-Supervised and built a project management team for Sprint.com/Sprintbiz.com development and infrastructure projects. Increased usage of website by 30%.Brand Development-Developed Sprint Employee Appreciation Team brand for the events team.-Effectively communicated the brand via logo, signage, t-shirts and all written communications. Significantly increased recognition of team.Event Management-Added over $100 million in sales revenue by successfully managing over 20 CEO level executive customer events in 2007.-Event managed over 50 employee events in 2008. Recognized as dramatic improvement over past event management team. Example of events include Arts and Crafts fair and family concert.-Successfully event managed three national sales rallies for Sprint's Strategic Accounts (top 100 business customers).

Management Created and managed the Digital Group, a separate business unit within Atwood. Managed all aspects of the digital group including a production staff of five and a sales staff of four. Added over $2 million in ad sales the first two years via the sales management of staff Vendor negotiation/management for CD-ROM replication, graphics and printing services Budgeted and forecasted for all group projectsChange management Instrumental in forming the digital group to publish tradeshow information on CD-ROM and web. This venture added an additional 20% revenue stream via electronic sales.Special Projects Marketing and promotion of Atwood Convention Publishing, coordinating direct mail pieces, planning large client parties, budgets, tradeshow exhibits, and liaison to marketing department. Increased Atwood brand awareness within the industry resulting in increased business.

Publisher of the Digital Publishing Group. Instrumental in forming the digital group in ’95. Managed all aspects of the group including a production staff of five and a sales staff of four. Responsibilities included:•Budgeted and forecasted for all group projects •Managed resources, materials and timelines•Developed the group plan for both short and long range •Sales management of staff that sold ad space on the web and CD-ROM•Marketed CD-ROM and web value to associations and exhibitors•Vendor negotiation/management for CD-ROM replication, graphics and printing services•Created and implemented new digital projects using the latest technology available for the web and CD-ROM for association and exhibitor clients

Managed broadcast-oriented media department of two people and bought media for six McDonald’s markets. Responsibilities included: market analysis, plan presentations, execution of media plans, negotiation of value –added promotions and post buy analysis.

Media Buyer responsible for account services and supervision of national, regional, and local print and radio buys for all Oak Tree clients including, Landmark Land Company, Kiawah Island Inn & Villas, Oak Tree Savings Bank of Louisiana, The Waterford Hotel, Oak Tree Financial Network, and P.G.A. West Resort, among others.

Bs, Marketing

Education record