Carla Room

Carla Room Email and Phone Number

Career and Mindset Coach @ ROOM for Growth
Melbourne, VIC, AU
Carla Room's Location
Greater Melbourne Area, Australia
Carla Room's Contact Details

Carla Room personal email

n/a

Carla Room phone numbers

About Carla Room

Carla is tenacious and her experience expands as a media communications professional over 20 years across both Australian markets and the GCC Mena region.Carla specialises in Account Management and Media Planning with negotiation , Integration, and Sales Management experience. Working across corporate and consumer brands. Carla holds strong values and works with integrity. She prides herself on being transparent, honest and ethical. Carla returned to Melbourne in December 2012 after a 6 year long expat experience, working and travelling, unlocking opportunities in media for clients such as Coca Cola and a variety of local Emirati clients. From May 2014 Carla assisted in setting up the Sales division at Total Outdoor Media which organically lead to another contract role at Posterscope Melbourne. ''I embrace change, and strive for ongoing personal extension, always seeking growth, joy and expansion''Industry sectors experience: FMCG, Retail, Fuel and Lubricants, Utilities, Hotels, Finance, Charity Organisations,

Carla Room's Current Company Details
ROOM for Growth

Room For Growth

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Career and Mindset Coach
Melbourne, VIC, AU
Carla Room Work Experience Details
  • Room For Growth
    Career And Mindset Coach
    Room For Growth
    Melbourne, Vic, Au
  • Match & Wood
    Independent Consultant
    Match & Wood Dec 2022 - Present
    Australia
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  • Freelance
    Freelance
    Freelance Dec 2022 - Present
  • Hearts & Science
    Senior Planning And Investment Manager
    Hearts & Science Sep 2016 - Sep 2022
    Melbourne, Australia
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  • Hearts & Science
    Senior Planning And Investment Manager
    Hearts & Science Sep 2016 - Sep 2022
    Melbourne, Victoria, Australia
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  • Hearts & Science
    Senior Account Manager
    Hearts & Science Apr 2019 - Mar 2020
    Melbourne, Australia
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  • M2M Australia
    Senior Account Manager
    M2M Australia Sep 2016 - Sep 2018
    Melbourne, Australia
    Senior Account Manager Forty Winks Australia
  • Posterscope
    Freelance
    Posterscope Sep 2014 - Sep 2016
    Melbourne Area, Australia
    Posterscope is the leading OOH specialist so our aim is to continually build understanding of the role of Out-of-Home in the connected economy and make Out-of-Home campaigns easy and accountable for our clients to execute.We better understand emerging technology and consumer behavior when Out-of-Home and how the two combine to create new opportunities for advertisers.I manage and implement OOH campaigns for the following clients: Victorian Government, Renault, Australia Post, Crown, Porter Davis, Bendigo Bank, Bodyshop, AKA, Oriental Merchants, University of Melbourne and OUA .
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  • Total Outdoor Media Pty Ltd
    Contractor
    Total Outdoor Media Pty Ltd Apr 2014 - Aug 2014
    The objective and charter of TOM was to provide the OOH industry with a professional independent ‘turn key’ service from planning to revenue generation.
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  • Tlc Media Middle East
    Senior Account Manager
    Tlc Media Middle East May 2010 - Dec 2012
    Tlc Media Middle East
    Developed sales strategies to achieve short and long term sales revenue objectives. Focus on OOH advertising sales, Promotions, product sampling campaigns and other BTL activities. TLC's Media portfolio includes, washroom advertising, salon advertising and fashion frames in retail outlets across the Gulf region. This also includes a newly launched female promoters division within KSA. My role included implementing new and innovative ideas to increase sales, determined new sales opportunities by studying the latest market trends, ensured all advertising revenue streams were maximised, applied company and client research insights to sales strategies, gained new customers via telemarketing and personal presentation as well as developed and maintained sustained relationships with each client and agency through excellent customer service. Major clients: Unilever, Beiersdorf, Clorox, Coty, Reckitt Benckiser, Procter & Gamble, Johnson & Johnson, Henkel, SC Johnson, Pfizer to name a few
  • Mindshare
    Senior Manager Invention - Coca Cola Gcc
    Mindshare Oct 2007 - Dec 2009
    Dubai, United Arab Emirates
    Established strategic direction for media plans for Sprite and Fanta and assisted the Regional Director with work on all Cola brandsManagement of all pieces of communication planning (including promotions, direct marketing, digital etc.) - Concept Integration- Developed and communicated unique media elements of media plans- Gathered research data to help establish success measurement criteria - Established budget requirements, general business strategies and communication architectures- Presented regular Competitive Analysis and quarterly reviews as well as annual communication /business plans- Staff supervision, training and developmentAfter 6 months in Dubai I was Assigned the role of Mindshare Mbassador for the GCC
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  • Maxus
    Manager Planning And Buying
    Maxus Jan 2004 - Jan 2007
    Shell Fuels and Lubricants (Australia and New Zealand): Local and regional campaigns – Retail – Fuels – Lubricants - Agricultural – Motor Sports Sponsorships Development and execution of all media strategies and communication plans. Applied strategic proprietary tools to identify TG and develop plans for different products and campaigns. Launched Optimax, the first High Octane premium fuel to the Australian market and for the first time saw consumers develop loyalty to a commodity such as petrol.Responsible for overall service of assigned accounts and the development of staff.
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  • Maxus
    Senior Planner And Buyer
    Maxus Dec 2000 - Dec 2003
    Melbourne, Australia
    Portfolio: $20millionShell Fuel and Oils (Australia and New Zealand)AGL Utilities Wingara WinesJeans WestLangham Hotels (Australia and New Zealand)STA Travel Red Cross• Executed media planning process with proven knowledge of planning/research tools. • Preparation of verbal and written presentations. • Provided thorough knowledge of all media research and integrated this data into the planning process. • Provided knowledge of key developments/trends/issues. • Determined effective media communication vehicles by analyzing their appropriateness to Marketing strategies. • Negotiated best possible packages across all media.
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  • Zenithoptimedia Australia
    Executive Planning And Buying
    Zenithoptimedia Australia Feb 1997 - Nov 2000
    • Driving media negotiation to achieve client added value, ie. bonus airtime, preferential placement, promotional offers, rate discounts. • Aiding in strategic planning of media campaigns • Preparing and presenting post analysis reports on completion of campaigns • Media presentation to clients • Aiding in new business acquisitions • Strong involvement in client buying strategies and media selection • Ensuring that media spends are in accordance with agreed parameters • Supervision of Account Coordinator on a day to day basis and daily training • Stayed informed of media trends and developments, particularly market buying conditions • Maintained a professional working and social relationship with clientsPortfolio: $28millionHoleproof UnderwearJeans WestColes Myer (LiquorLand)ANZ Bank
  • Zenithoptimedia Australia
    Media Assistant
    Zenithoptimedia Australia May 1996 - Feb 1997
    • Conducted buying and administrative functions for press and radio campaigns and some Television • Worked closely with media representatives in the correlation of analytical reports • Prepared costing across all media • Attended relevant media briefings from clients and agency• Reported daily developments to Account Executive and Account Manager Portfolio: $28million

Carla Room Skills

Media Planning Integrated Marketing Advertising Negotiation Media Strategy Strategy Marketing Strategy Digital Marketing Market Research Management Marketing Communications Competitive Analysis Direct Marketing Account Management Sponsorship Account Planning Communication

Carla Room Education Details

  • Royal Melbourne Institute Of Technology, Australia
    Royal Melbourne Institute Of Technology, Australia
    Marketing, Media, Public Relations, Economics
  • Holmes College, Melbourne
    Holmes College, Melbourne
    Marketing

Frequently Asked Questions about Carla Room

What company does Carla Room work for?

Carla Room works for Room For Growth

What is Carla Room's role at the current company?

Carla Room's current role is Career and Mindset Coach.

What is Carla Room's email address?

Carla Room's email address is ca****@****edia.ae

What is Carla Room's direct phone number?

Carla Room's direct phone number is +614111*****

What schools did Carla Room attend?

Carla Room attended Royal Melbourne Institute Of Technology, Australia, Holmes College, Melbourne.

What are some of Carla Room's interests?

Carla Room has interest in Dancing, Fitness, Music, Travelling And Experiencing New Cultures, Cooking And Entertaining.

What skills is Carla Room known for?

Carla Room has skills like Media Planning, Integrated Marketing, Advertising, Negotiation, Media Strategy, Strategy, Marketing Strategy, Digital Marketing, Market Research, Management, Marketing Communications, Competitive Analysis.

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