Carla Rodriguez Email & Phone Number

Doral, FL, US

Miami, Florida, US

• Created and currently coordinates a group of talented individuals to provide social media, content marketing and complete creative media strategy services for brands, agencies, and businesses.
• Create and execute social media strategies and content marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action, together with social listening and customer.
• Work with all social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Youtube, etc.
• Monitor that the set up and optimization of company pages within each platform and the visibility and performance of company’s social content is achieved.
• Create editorial calendars and syndication schedules for clients.

Miami, FL, US

• Developed and executed global social media strategies that drove significantbusiness growth while aligning with overall company objectives.
• Built and mentored high-performing social media teams, fostering collaborationand ensuring ongoing professional development, leading to consistently high levelsof team performance.
• Cultivated strong client relationships by delivering data-driven social mediastrategies and exceptional service, consistently exceeding client expectations.
• Led and coordinated global social media initiatives, ensuring brand consistencyacross diverse markets and facilitating effective cross-cultural collaboration.
• Leveraged data analytics to measure campaign performance, optimize strategies, and deliver substantial ROI, consistently improving key performance metrics.
• Successfully managed complex social media projects, ensuring timely delivery, adherence to client specifications, and successful outcomes in fast-paced environments.

Schiphol-Rijk, Noord Holland, NL

- Responsible for managing all aspects of US General, USH & Latam Pan Regional sales including carrying a personal portfolio of business.- Responsible for building Zoomin.tv’s advertising sales business in Latin America, selling digital video advertising products (in-stream pre–rolls, custom in-stream rich media units, mobile video ads, connected TV ads.

New York, US

- Responsible for all Pan-regional Sales coming out of the Miami area, as well as local sales in the Latam, Cenam and the Caribbean.- Identify, pursue and close deals with brands, agencies, and/or publishers.- Pipeline management; accurately forecast new business closure rate and revenue booked.- Source new business through networks, events, and other.

Issy-les-Moulineaux, Île-de-France, FR

- Responsible for owning and directing the business development and sales efforts for specific offerings for USH and Latin America with a specific target client set across vertical business units.- Primarily responsible for proactively initiating new business development.- Responsible for development of target lists and revenue plans and executing them.

Issy-les-Moulineaux, Île-de-France, FR

• Responsible for all marketing materials including media kits, sales presentations, special ads, brochures, and all communications to clients.
• Build and maintain relationships with all partners and clients related to marketing partners, trade, public relations, merchandising, and sales proposals.
• Generate concept and create custom made proposals and sales pitches, including “big ideas” and response to RFPs for ad agencies and direct brands.
• Attend client meetings to help pitch and support program ideas as needed.
• Work hand in hand with Regional Sales Managers to understand customer needs and create effective marketing strategies.
• Coordinate Design and Development efforts with internal and external departments to oversee projects, plan and execute advertising campaigns.

• Worked with Product Managers and Sales team on Concept generation.
• Worked closely with Regional Sales Managers, Ad Agencies, Developers, Designers and external contractors in planning and executing customized online advertising campaigns.
• Created presentations and proposals to develop and maintain favorable relationships with clients.
• Responsible for Concept Implementation and overall Project Management duties including the smooth running of campaigns, dealing with the day-to-day turnaround of work, ensuring it is produced on time and on budget and.
• Coordinated Design and Development efforts for the project, the activities of the advertising team and operational or administrative staff.
• Work with Ad Agencies/Clients to obtain design approval, estimating costs and project timelines.

• Expert use of search engines web browsers to identify the target audience for a particular media.
• Negotiated with media sale companies, advertising agencies, and publishers to obtain the most appropriate media spaces online.
• Managed existing, and prospected, for new affiliates, understanding their Ad Serving system and creating internal Ad server reporting and invoicing, based on impressions, CTRs and CPMs.
• Monitored and negotiated buying strategies including target markets, banner format trends and monitored market CPM prices and publisher requirements.
• Worked closely with the Ad trafficker team and sales team to set media buying goals, impressions needed, preferred channels and CPM prices.
• Worked with clients around the world using various marketing concepts as CPC, CPL, CPA, CPM and CPS.

Mba, Certification On Entrepreneurship

Ba, Marketing

Ad, Graphic Design

High School Degree, Science