Carla Rodriguez Email & Phone Number

Doral, Fl, Us

Miami, Florida, Us

• Created and currently coordinates a group of talented individuals to provide social media, content marketing and complete creative media strategy services for brands, agencies, and businesses. • Create and execute social media strategies and content marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification.• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action, together with social listening and customer service activities. • Work with all social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Youtube, etc. • Monitor that the set up and optimization of company pages within each platform and the visibility and performance of company’s social content is achieved. • Create editorial calendars and syndication schedules for clients. • Coordinate the creation of content and content strategies for all Social Media platforms and also: Blog creation, Content Amplification, Influencer and Blogger campaigns, and SEO.• Continuously capture and analyze the appropriate social data/metrics, insights and best practices, performing A/B Testing, and providing optimizations and recommendations to client. • Monitor performance of all departments (customer relations, community management, creative department, sales, content creation, account management, etc) to manage reputation, identify key players and coordinate actions.• Business Development, generate leads and sales for company’s growth.

Miami, Fl, Us

• Developed and executed global social media strategies that drove significantbusiness growth while aligning with overall company objectives.• Built and mentored high-performing social media teams, fostering collaborationand ensuring ongoing professional development, leading to consistently high levelsof team performance.• Cultivated strong client relationships by delivering data-driven social mediastrategies and exceptional service, consistently exceeding client expectations.• Led and coordinated global social media initiatives, ensuring brand consistencyacross diverse markets and facilitating effective cross-cultural collaboration.• Leveraged data analytics to measure campaign performance, optimize strategies, and deliver substantial ROI, consistently improving key performance metrics.• Successfully managed complex social media projects, ensuring timely delivery, adherence to client specifications, and successful outcomes in fast-paced environments.• Developed deep industry knowledge to design targeted social media campaigns, staying ahead of market trends and competitors.• Fluently communicated in English and Spanish, effectively bridging cultural gaps and strengthening relationships in international contexts.• Stayed at the forefront of industry trends, implementing innovative social media strategies that drove engagement and enhanced brand presence.

Schiphol-Rijk, Noord Holland, Nl

- Responsible for managing all aspects of US General, USH & Latam Pan Regional sales including carrying a personal portfolio of business.- Responsible for building Zoomin.tv’s advertising sales business in Latin America, selling digital video advertising products (in-stream pre–rolls, custom in-stream rich media units, mobile video ads, connected TV ads, etc) into high–value brand advertiser accounts.- Selling branded or native video content development to agencies and brands.- Selling Zoomin.tv MCN and influencer network to agencies and brands, to develop original video content. - Prospect, develop, maintain and grow revenue-generating relationships with advertisers and agencies within the territory.- Work with cross-functional teams (Editorial, BD, Talent Management, etc.) internally to ensure campaign success and growth of partnerships- Develop local marketing initiatives and participating in industry events.

New York, Us

- Responsible for all Pan-regional Sales coming out of the Miami area, as well as local sales in the Latam, Cenam and the Caribbean.- Identify, pursue and close deals with brands, agencies, and/or publishers.- Pipeline management; accurately forecast new business closure rate and revenue booked.- Source new business through networks, events, and other sources.- Liaise with Client Services/Account Managers to effectively manage client expectations and ensure successful campaigns and installations- Prospect, grow and close new business for Outbrain.

Issy-Les-Moulineaux, Île-De-France, Fr

- Responsible for owning and directing the business development and sales efforts for specific offerings for USH and Latin America with a specific target client set across vertical business units.- Primarily responsible for proactively initiating new business development.- Responsible for development of target lists and revenue plans and executing them through direct sales. - Working closely with prospective clients to understand their business objectives and matching those with deliverable OA solutions plus entering the info in agency platforms.- Qualifying opportunities and creating a strong business case to support recommendations.- Generate concept and create custom made proposals and sales pitches, including “big ideas” for USH and Latin America and respond to RFPs for ad agencies and direct brands, and leading the presentation to client executives.- Coordinate Design and Development efforts with internal and external departments to oversee projects, plan and execute advertising campaigns.- Work with Ad Traffickers to ensure campaigns are optimized and delivered exceeding client expectations- Closing clients on selecting OA as a strategic solutions provider and continuously maintaining/developing these relationships.

Issy-Les-Moulineaux, Île-De-France, Fr

• Responsible for all marketing materials including media kits, sales presentations, special ads, brochures, and all communications to clients.• Build and maintain relationships with all partners and clients related to marketing partners, trade, public relations, merchandising, and sales proposals. • Generate concept and create custom made proposals and sales pitches, including “big ideas” and response to RFPs for ad agencies and direct brands.• Attend client meetings to help pitch and support program ideas as needed.• Work hand in hand with Regional Sales Managers to understand customer needs and create effective marketing strategies.• Coordinate Design and Development efforts with internal and external departments to oversee projects, plan and execute advertising campaigns.• Coordinate and supervise the participation of OAN in the industry related events, including Festival of Media, Adtech, IAB, AHHA, and others. • Work with Ad Agencies/Clients to obtain design approval, estimating costs and project timelines.

• Worked with Product Managers and Sales team on Concept generation.• Worked closely with Regional Sales Managers, Ad Agencies, Developers, Designers and external contractors in planning and executing customized online advertising campaigns.• Created presentations and proposals to develop and maintain favorable relationships with clients.• Responsible for Concept Implementation and overall Project Management duties including the smooth running of campaigns, dealing with the day-to-day turnaround of work, ensuring it is produced on time and on budget and generated campaign reports and research for client’s approval.• Coordinated Design and Development efforts for the project, the activities of the advertising team and operational or administrative staff.• Work with Ad Agencies/Clients to obtain design approval, estimating costs and project timelines.• Coordinate Promotions and sweepstakes.• Agency/Client service support.

• Expert use of search engines web browsers to identify the target audience for a particular media.• Negotiated with media sale companies, advertising agencies, and publishers to obtain the most appropriate media spaces online.• Managed existing, and prospected, for new affiliates, understanding their Ad Serving system and creating internal Ad server reporting and invoicing, based on impressions, CTRs and CPMs. • Monitored and negotiated buying strategies including target markets, banner format trends and monitored market CPM prices and publisher requirements.• Worked closely with the Ad trafficker team and sales team to set media buying goals, impressions needed, preferred channels and CPM prices.• Worked with clients around the world using various marketing concepts as CPC, CPL, CPA, CPM and CPS.• Built publisher relations and provided prompt service to our clients and sales representatives.• Worked with ranking systems Compete and Alexa to evaluate potential publishers

Mba, Certification On Entrepreneurship

Ba, Marketing

Ad, Graphic Design

High School Degree, Science