• Balanced long-term goals with short-term deadlines to craft marketing deliverables for facial recognition technology promoting K-12 school safety: blog posts, landing pages, promos, case studies, and PR bylines• Owned Twitter accounts, strategically aligning posts with thought leadership and brand awareness goals• Ramped up fast to introduce SAFR for Security to the world by crafting all product content, CTAs and landing pages within 2 weeks of hire for on-time website launch• Drafted winning nomination for Best Facial Recognition System for benchmark AI Breakthrough Awards• Assisted technical writer in clarifying computer-vision concepts and product points for developer user guides

• Created and executed all marketing communications to support strategic objectives of fast-paced nonprofit• Grew social media with alumni-centric posts using Canva (Facebook open rates of 29.2%, 42% engagement)• Cultivated relationships with local nonprofits to effectively communicate and guide monthly impact projects• Fostered relationships with local media to secure placements and successfully pitched a feature story on LSC's biggest event of the year to the Herald Business Journal

• Teamed with branding agencies to provide strategic creative direction, write, and edit deadline-driven content • Adhered to design briefs so all deliverables remained on-schedule and on-budget to ensure profitability• Edited Web copy and manuscripts with quick turnarounds (ex. newsletters to 24M podcast listeners, Turner Publishing romance novel, WWII memoir, theater writing how-to, time management how-to, and self-help title)My agency experience included being the go-to copywriter for two boutique agencies, Designworks in San Jose, and iD Marketing & Design in LA. On these small teams, I collaborated on print and digital branding and identity (naming, taglines, mission statements, core values, web content and more) to help growth companies tell their story in strategic ways. Deliverables included: video scripts, direct mail, triggered emails, digital newsletters, homepage hero images, landing pages, brochures, style guides, apps, white papers, one-sheets, manuscripts, PowerPoint decks, executive bios, TV/radio spots, FAQs and help documentation.

IT SHOULDA BEEN YOU is available for licensing from MTI: https://www.youtube.com/watch?v=2i1rajoBDKc

• Fostered creativity and confidence in children ages 3-18 for dynamic after-school performing arts program • Crafted targeted messaging for parents, vendors, and teachers; set up CRM to increase enrollment 30% While maintaining my freelance copywriting projects, I was presented with the part-time opportunity to exercise my creative muscles by teaching children ages pre-K and up how to develop their singing, acting and movement skills in weekly group lessons. It was loads of fun and the program provided each child with individualized attention in an all-in-one class. I was proud to be part of something where the skills the kids learned help boost their creativity and overall confidence.

• Copyedited 10 community weeklies with high attention to detail against fast-paced production schedules• Wrote features with strong editorial ideas to transform papers into better-reading, more popular publications• Planned and launched new website to better serve diverse stakeholders (increased reader engagement 20%)

• Promoted in first 6 months for global process improvement, quality assurance, and expert negotiating skills • Drove highly responsive departmental strategy, resolving 300+ daily queries with 24-hour turnaround • Prevailed in launching critical safety feature to protect teen users, and identified opportunities for new features• Worked with interdepartmental teams on profit-driving mobile banners and B2C landing pages that bumped conversion rates 50%• Provided communications consultation to senior leadership, internal departments and staff to support CX policies and proceduresUpoc was acquired in 2007 by Italian mobile and Web 2.0 developer Dada Entertainment, an online music store and chat platform with 500K users. For one year during the merger, I performed dual roles for Upoc and Dada, as Customer Support Manager and Community and Content Manager.

• Proofread nation’s oldest Black newspaper (New York Amsterdam News) and 4 community weeklies (West Side Spirit, Our Town, The Chelsea Clinton News, and The Westsider) under ambitious 2-day print run• Promoted for high performance to additional duty as sole copyeditor of revenue-driving magazine AVENUE• Collaborated with designers on the fly to trim widows and headlines on-screen

• Line edited and proofread features, sidebars, columns, and ads for 40-page monthly business print magazine• Wrote cover stories profiling local member manufacturers, as well as coordinated interviews and photo shoots• Worked within tight-knit and supportive team to plan, craft content for, and copyedit 100-page annual report

• Wrote and edited articles for internal company newsletters for 2,000-staff headquarters as well as external digital newsletters to global subsidiaries• Reviewed all public-facing content, including press releases• Collaborated closely with the art director and editor on a small team• Created concepts and coordinated logistics for weekly corporate events; maintained corporate displays to increase staff communication