Carla Ruffer Email & Phone Number

Archer, Fl, Us

Gainesville, Florida, United States

- Lead the planning, development, and evaluation of content and media. This includes social media, press releases about Institute work, TESI website content, educational videos, Institute newsletters, annual reports, and more. - Actively implement and promote the TESI brand and public image. Work with TESI team members to develop materials for cohesive branding and consistent messaging. - Work with other PR, marketing, and communications professionals in the Museum and at UF to optimize collaboration, activities, products, and impact. - Collaboratively manage all aspects of the TESI Environmental Communicators Internship. This includes developing content calendars for students, providing day-to-day supervision of interns, providing hands on editing and mentorship to guide student work, and providing relevant professional development opportunities for interns.

Gainesville, Florida Area

I manage 2-6 students and part-time staff per semester. My teams work on marketing & communications, social media content & design, video production, and K-12 programming. I implemented chatGPT content creation for social media posts and podcast scripts.

Gainesville, Florida Area

I joined the Center for European Studies (CES) as they were implementing a 4-year U.S. Department of Education grant cycle. CES had several established events, but they were looking for someone to increase the K-12 and business community outreach. During my 4-years, I have led and been part of a team with a ten-fold increase in programs and reach. Additionally, I increased CES's social media significantly (Facebook by 25%, Twitter by 225%, and Instagram by 394%). I created a Soundcloud account to host speaker interviews & post recorded presentations. I added nearly 100 videos to YouTube, which I recorded & edited, or art directed. I added TikTok to our social media profile, and have 18,000 views and counting.• Organize talks, symposia, workshops and conferences - in-person and virtually.• Manage travel and accommodations for all event participants.• Primary author for all outreach related sections of grant applications and reports. • Develop all CES related publications, posters, pamphlets, and publications.• Manage the CES website and social media accounts including Facebook, Twitter and Instagram.

Selected to join Cohort 3 of the Climatebase Fellowship, a professional community and career accelerator for talented individuals dedicated to addressing climate change.

Memphis, Tn

The College of Pharmacy at the University of Tennessee Health Science Center established an international pharmacy rotation program in 1992. The program was well run, but it needed a new point of view. I assessed the application, promotion, and orientation process. From my review, I was able to streamline and optimize the program for a 74% increase in applicants.• Promote and recruit students for international pharmacy rotations in 16 cities in 11 countries.• Develop and conduct a pre-trip orientation program.• Manage 25-36 students’ international travel arrangements, housing, and course assignments. • Cultivate relationships with current international partners and develop and foster new relationships. • Coordinate a month-long visiting scholar program.

Memphis, Tn

I was hired as the primary staff for student life.My areas of responsibility included:• Student events ~75 per year• Student housing - 150 beds• Student counseling - academic & personal• International programs - international students & study abroad• Parent programs – the primary point of contact & 2 events/year• Emergency contact for the college• Disability services• Student governmentKey Accomplishments:• Averaging 150 (1/3 of the student body) student participants per event.• Established student life policies/procedures.• Increase of 65% in student staff applicants.• Spearheaded the Staff Council which served as an advisory council to the college President.

Rensselaer, Ny

I was hired in the Office of First Year Experience as a part-time secretary. Within months of my hiring, I was given event planning responsibilities. The Coordinator, Special Programs position was created, so that I could expand the diversity programming and orientation support.•Counseled up to 150 students per semester to ensure their academic success. •Supervised up to 50 work-study students. •Negotiated and executed vendor contracts. •Oversaw and managed grant funded event-planning activities.•Supported all logistics, training, and implementation of orientation with up to 4,000 participants.

Master'S Degree, Curriculum And Educational Policy Studies - International Education

Ba, History

Activities and Societies: Alpha Delta Pi, Dance Team, Cheerleading, German Club, Study Adroad