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Carl Smith is listed as Executive Director Marketing US Oncology at Novartis Oncology, a company with 3601 employees, based in Carmel, Indiana, United States. AeroLeads shows a matched LinkedIn profile for Carl Smith.
Carl Smith previously worked as Executive Director US Marketing at Novartis Oncology and Executive Director Global Marketing at Novartis Gene Therapies. Carl Smith holds Advanced Marketing Capabilities Program, Business Administration And Management, General from Wharton Executive Education.
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I am a Senior Level Marketing Leader who has extensive experience in developing and commercializing global brands and has a passion for the discipline of marketing and leading teams, as demonstrated through consistent top performance. Here are some of the areas where I help create value:➠ Global Product Launches | Brand Building: Strong launch track record at affiliate, region and global levels. Led brand building including target patient identification, positioning, segmentation and global campaigns. Developed assets and resources for affiliate/country re-use. Success examples include but are not limited to launch oversight of new class of drug in Japan that led to strongest market share uptake worldwide.➠Partnerships and Joint Ventures Power: Extensive experience building and maintaining a variety of partnerships and joint ventures. This has included Co-promotion/Alliance Partnership with German based, Boehringer Ingelheim for the launch of a new drug in South Africa, Australia, Central/Eastern Europe and Africa Middle East region. Launch uptakes were among the highest worldwide. ➠ Performance Turn-around / Business Growth: Turn around includes re-acceleration of critical brands. This included development of forecast scenarios’ and action plans that directly led to performance turn-around delivering 32% volume growth after years of flat performance.➠ Leadership / Identifying and Developing Strong Commercial Talent: Self-initiating, team activating marketing leader with relentless drive for achievement and progress towards specific goals and outcomes. Known for identifying and developing strong talent. ➠ Marketing Transformation / Capability Development: Development of new capabilities: Multichannel, digital, data/analytics
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East Hanover, New Jersey, United States
I transition from Novartis Gene Therapies having spent ~ 3 years working with an exceptional team to deliver life-saving treatments for patients with rare and debilitating disease. I am excited to join a strong marketing and cross-functional team in US Oncology and look forward to re-imagining medicine together. #novartisgenetherapies #novartisoncology
Lead global brand strategy, planning and promotion for gene therapies that treat rare and debilitating diseases.
Bannockburn Illinois
Lead brand strategy and messaging, HCP promotional planning, competitive intelligence, launch readiness, global cross-functional team leadership
Indianapolis, Indiana Area
Resonsible for Marketing and launch excellence across the enterprise. This includes customer, market understanding, deep patient insights (captured through patient journeys), brand strategy (positioning, segmentation, brand campaigns) proficiency in digital, multi-channel-engagement (right customer, right content, right channel/engagement, right time) use.
Indianapolis USA
Served as a “player-coach” leading a small team, with commercialization responsibility for a portfolio of brands (~$900 million in revenue) across the Emerging Markets Business Unit with focus on Mexico, Brazil, China, Korea, Turkey, Russia, Africa and South East Asia.Reported directly to the VP of Marketing, Emerging Markets and was responsible for the.
United Kingdom
As Chief Marketing Officer and Specialty Business Unit Director, UK and Ireland, I was responsible for leading a team of Marketers to develop launch and commercialization strategies across the UK business. Held direct P&L responsibility for the specialty business unit and oversaw Marketing for in-line and launch brands. This included Marketing capability.
Lead the commercialization efforts for the Neuroscience Portfolio in the Emerging Markets Business Unit. Therapeutic areas include: Schizophrenia, Bipolar Disorder, Depression & Attention Deficit Hyperactivity Disorder. Key Markets: China, Korea, Turkey, Russia, Mexico & Brazil. Key Responsibilities:➠ Player / coach role including 2 direct reports➠ Serve.
Global Strategy / Regional Brand Leader - Intercontinental Region & Japan (ICR)Geography: Intern-continental Region (ICR) - Canada, Asia including Japan & China, Australia/New Zealand, South America, Africa Middle East Area. Responsibilities include: ➠ Responsibility & accountability for Global brand plan & planning process including Global strategy.➠.
Central & Eastern Europe, Africa Middle East Area, Commonwealth of Independant States (AMEA-CEE-CIS)Drive marketing competency with neuroscience brand mangers across the region & reinforce brand strategy through 1:1 contacts & quarterly teleconferences with affiliate brand mangers. Review & provide feedback on affiliate neuroscience brand plans. Role model.
Led the South African launch effort of Cymbalta resulting in the most successful market share uptake worldwide. Worked with the cross-functional team in South Africa to rectify the declining sales trend of Zyprexa resulting in a turnaround in brand equity & performance.
Region: Johannesburg South AfricaProducts include: Mens Health, Depression, Womens Health & Diabetes.Reports: Total of 10 sales representative spanning retail & speciality divisions.
Other employees you can reach at novartisoncology.com. View company contacts for 3601 employees →
殷虹美
Colleague at Novartis OncologyChaoyang District, Beijing, China, China
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Wolfgang Schürmann
Colleague at Novartis OncologyDortmund, North Rhine-Westphalia, Germany, Germany
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Isabel Cristina Rodriguez Melendez
Colleague at Novartis OncologyMiami-Fort Lauderdale Area, United States
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Samantha Massei
Colleague at Novartis OncologyOssining, New York, United States, United States
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Pasqua Sanseverino
Colleague at Novartis OncologyMolfetta, Apulia, Italy, Italy
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Johannes Hubert Van Betteray
Colleague at Novartis OncologyBasel, Basel, Switzerland, Switzerland
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Manohar Naidu
Colleague at Novartis OncologyPileru, Andhra Pradesh, India, India
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Faisal Badyan
Colleague at Novartis OncologyJiddah, Makkah, Saudi Arabia, Saudi Arabia
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Rosario Bartoluccio
Colleague at Novartis OncologyRome, Latium, Italy, Italy
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车彦红
Colleague at Novartis OncologyTaiyuan, Shanxi, China, China
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Grateful to participate in the Wharton Advanced Marketing Capability program sponsored by Novartis.
Activities and Societies: Institute of Marketing Management Committee Member Nelson Mandela University Alumni Rectors award 1998.
Quick answers generated from the profile data available on this page.
Carl Smith works for Novartis Oncology.
Carl Smith is listed as Executive Director Marketing US Oncology at Novartis Oncology.
Carl Smith is based in Carmel, Indiana, United States while working with Novartis Oncology.
Carl Smith has worked for Novartis Oncology, Novartis Gene Therapies, Eli Lilly And Company, Eli Lilly, and Eli Lilly & Company.
Carl Smith's colleagues at Novartis Oncology include 殷虹美, Wolfgang Schürmann, Isabel Cristina Rodriguez Melendez, Samantha Massei, and Pasqua Sanseverino.
You can use AeroLeads to view verified contact signals for Carl Smith at Novartis Oncology, including work email, phone, and LinkedIn data when available.
Carl Smith holds Advanced Marketing Capabilities Program, Business Administration And Management, General from Wharton Executive Education.
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