Carl Smith Email and Phone Number
I am a Senior Level Marketing Leader who has extensive experience in developing and commercializing global brands and has a passion for the discipline of marketing and leading teams, as demonstrated through consistent top performance. Here are some of the areas where I help create value:➠ Global Product Launches | Brand Building: Strong launch track record at affiliate, region and global levels. Led brand building including target patient identification, positioning, segmentation and global campaigns. Developed assets and resources for affiliate/country re-use. Success examples include but are not limited to launch oversight of new class of drug in Japan that led to strongest market share uptake worldwide.➠Partnerships and Joint Ventures Power: Extensive experience building and maintaining a variety of partnerships and joint ventures. This has included Co-promotion/Alliance Partnership with German based, Boehringer Ingelheim for the launch of a new drug in South Africa, Australia, Central/Eastern Europe and Africa Middle East region. Launch uptakes were among the highest worldwide. ➠ Performance Turn-around / Business Growth: Turn around includes re-acceleration of critical brands. This included development of forecast scenarios’ and action plans that directly led to performance turn-around delivering 32% volume growth after years of flat performance.➠ Leadership / Identifying and Developing Strong Commercial Talent: Self-initiating, team activating marketing leader with relentless drive for achievement and progress towards specific goals and outcomes. Known for identifying and developing strong talent. ➠ Marketing Transformation / Capability Development: Development of new capabilities: Multichannel, digital, data/analytics
Novartis Oncology
View- Website:
- novartisoncology.com
- Employees:
- 3601
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Executive Director Us MarketingNovartis Oncology Jul 2023 - PresentEast Hanover, New Jersey, United StatesI transition from Novartis Gene Therapies having spent ~ 3 years working with an exceptional team to deliver life-saving treatments for patients with rare and debilitating disease. I am excited to join a strong marketing and cross-functional team in US Oncology and look forward to re-imagining medicine together. #novartisgenetherapies #novartisoncology
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Executive Director Global MarketingNovartis Gene Therapies Jan 2022 - Jul 2023Lead global brand strategy, planning and promotion for gene therapies that treat rare and debilitating diseases. -
Sr. Director Global MarketingNovartis Gene Therapies Nov 2020 - Dec 2021Bannockburn IllinoisLead brand strategy and messaging, HCP promotional planning, competitive intelligence, launch readiness, global cross-functional team leadership
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Sr. Director Lilly Marketing Institute And Customer ExperienceEli Lilly And Company Dec 2014 - Nov 2020Indianapolis, Indiana AreaResonsible for Marketing and launch excellence across the enterprise. This includes customer, market understanding, deep patient insights (captured through patient journeys), brand strategy (positioning, segmentation, brand campaigns) proficiency in digital, multi-channel-engagement (right customer, right content, right channel/engagement, right time) use of data and analytics and launch excellence.These capabilities are enabled through development of consistent frameworks, nomenclature, standards and tools which are deployed through live consultation (internal consulting) with brand teams, formal training and rotational programs to facilitate on-the-job learning to drive commercial success and world class launch uptake -
Sr Director Biomeds Brands Emerging Markets Business UnitEli Lilly And Company Aug 2012 - Nov 2014Indianapolis UsaServed as a “player-coach” leading a small team, with commercialization responsibility for a portfolio of brands (~$900 million in revenue) across the Emerging Markets Business Unit with focus on Mexico, Brazil, China, Korea, Turkey, Russia, Africa and South East Asia.Reported directly to the VP of Marketing, Emerging Markets and was responsible for the performance turn-around of Lilly’s largest Emerging Market brand, which delivered volume, revenue and market share growth and surpassed sales plan, for two consecutive years following a period of flat and under-plan performance➠ Responsibilities include P & L oversight, brand planning, commercial strategy, life-cycle management/post patent strategy, marketing capabilities with a priority focus on improving customer value results from our key customer groups
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Senior Director MarketingEli Lilly And Company Jul 2011 - Jul 2012United KingdomAs Chief Marketing Officer and Specialty Business Unit Director, UK and Ireland, I was responsible for leading a team of Marketers to develop launch and commercialization strategies across the UK business. Held direct P&L responsibility for the specialty business unit and oversaw Marketing for in-line and launch brands. This included Marketing capability development, Customer Experience and launch uptake. Served as a member of the UK/ROI lead team reporting to the Managing Director.➠ Key accomplishment was launch of a new indication/line extension for one of Lilly's major brands.➠ Other areas of impact included the re-acceleration of performance of a key brand through a series of buy-up’s/investments in new indication/line extension (diabetic peripheral neuropathic pain).➠Drove a marketing capability agenda to advance the practice of Marketing across the affiliate.
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Neuroscience Commercialization Director Emerging MarketsEli Lilly And Company Jan 2010 - Jul 2011Lead the commercialization efforts for the Neuroscience Portfolio in the Emerging Markets Business Unit. Therapeutic areas include: Schizophrenia, Bipolar Disorder, Depression & Attention Deficit Hyperactivity Disorder. Key Markets: China, Korea, Turkey, Russia, Mexico & Brazil. Key Responsibilities:➠ Player / coach role including 2 direct reports➠ Serve as Key Advisor to affiliate brand teams ➠ Review and approve complicated affiliate brand plans➠ Support affiliate marketing directors in developing marketing capabilities of their local marketers➠ Responsible for development & roll out of Marketing Strategy within the Emerging Markets BU➠ Oversee development & implementation of regional marketing programs within the region.
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Product Brand Director Global MarketingEli Lilly Aug 2008 - Dec 2009Global Strategy / Regional Brand Leader - Intercontinental Region & Japan (ICR)Geography: Intern-continental Region (ICR) - Canada, Asia including Japan & China, Australia/New Zealand, South America, Africa Middle East Area. Responsibilities include: ➠ Responsibility & accountability for Global brand plan & planning process including Global strategy.➠ Single point of contact with affiliates in the Intercontinental Region. Provide a consultant function through affiliate coaching, brand plan reviews, brand development, implementation workshops, best practices sharing & cross-functional collaboration.➠ Performance updates & reviews with senior leadership at corporate level summarising performance trends & key focus areas.
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Regional Brand Manager NeuroscienceEli Lilly & Company Jul 2006 - Jun 2008Central & Eastern Europe, Africa Middle East Area, Commonwealth of Independant States (AMEA-CEE-CIS)Drive marketing competency with neuroscience brand mangers across the region & reinforce brand strategy through 1:1 contacts & quarterly teleconferences with affiliate brand mangers. Review & provide feedback on affiliate neuroscience brand plans. Role model cross-functional collaboration. Delivery of lead detail aids for neuroscience across the region. Delivery of greater process efficiency & improved customer centricity through institutionalization of e-initiatives, best practice sharing & centralised promotional material.
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Senior Brand Manager Cymbalta & ZyprexaEli Lilly Jun 2004 - Jul 2006Led the South African launch effort of Cymbalta resulting in the most successful market share uptake worldwide. Worked with the cross-functional team in South Africa to rectify the declining sales trend of Zyprexa resulting in a turnaround in brand equity & performance.
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District Sales ManagerEli Lilly Jan 2002 - Jun 2004Region: Johannesburg South AfricaProducts include: Mens Health, Depression, Womens Health & Diabetes.Reports: Total of 10 sales representative spanning retail & speciality divisions.
Carl Smith Education Details
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Business Administration And Management, General -
Commerce & Governmental Studies
Frequently Asked Questions about Carl Smith
What company does Carl Smith work for?
Carl Smith works for Novartis Oncology
What is Carl Smith's role at the current company?
Carl Smith's current role is Executive Director Marketing US Oncology.
What schools did Carl Smith attend?
Carl Smith attended Wharton Executive Education, Nelson Mandela University.
Who are Carl Smith's colleagues?
Carl Smith's colleagues are Lissette Vazquez, Chhaya Patel, Peter Manolakos, Greg Price, Vikas Babu, Hans Dietrich Menssen, Sabine Wolter.
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Carl Smith
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Carl Smith
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Carl Smith
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