Carla Smits Email & Phone Number

Roermond En Heerlen

Leisure Port is a public-private collaboration between the municipalities and the tourism and recreation industry in North-Limburg. Leisure Port provides as DMO (Destination Marketing Organization) marketing activities. * Established an entrepreneurial organization with more than 400 involved businesses * Development of a digital platform.

Thermae 2OOO is a sauna and wellness resort with 60 hotelrooms* Responsible for the commercial results, in particular the hotelroom and day visitors revenue* Achievements: trend of declining visitor numbers stopped

* Responsible for achieving room revenue goals and the financial performance of the department* Lead a Sales, Marketing & Revenue Management team of 10 employees, on property and remote* Achievements: successfully repositioned the Resort and highest Revpar growth in the comp set

* Develop and implement segment strategies, including pricing, for transient and group business* Responsible for forecasts and assist with annual room revenue projection* Conduct market and account analysis

Meta Corporation is a holding company with subsidiaries in hospitality, real estate, soft drink and brewing business, construction, transportation and waste management. Responsible for project marketing management for subsidiaries such as:* Setting up a sales and marketing department for the brewery* Introduce a loyalty program for two casinos

* Responsible for the financial results, operations and sales & marketing of two shopping malls with around 100 stores and restaurants* Acquisition of tenants. Achievement: retail space occupancy up from 75% to 95%* Development and execution of marketing plan and budget

* Analyze statistics and conduct research such as customer satisfaction surveys* Advise management on acquisition of airlines and quality improvement of facilities and services