Carla S. Shaw, M.Sc.
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Carla S. Shaw, M.Sc. Email & Phone Number

Senior Vice President and GM - Business Growth and Strategy at RateGain
Location: Greater Myrtle Beach Area, United States, United States 12 work roles 4 schools
1 work email found @bartellhotels.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
RateGain
Role
Senior Vice President and GM - Business Growth and Strategy
Location
Greater Myrtle Beach Area, United States, United States
Company size
962 employees

Who is Carla S. Shaw, M.Sc.? Overview

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Quick answer

Carla S. Shaw, M.Sc. is listed as Senior Vice President and GM - Business Growth and Strategy at RateGain, a company with 962 employees, based in Greater Myrtle Beach Area, United States, United States. AeroLeads shows a work email signal at bartellhotels.com and a matched LinkedIn profile for Carla S. Shaw, M.Sc..

Carla S. Shaw, M.Sc. previously worked as VP, Growth Marketing & Client Success at Camber Creative and Corporate Director of Ecommerce Growth at Bartell Hotels. Carla S. Shaw, M.Sc. holds Master'S Of Science, Integrated Marketing Communications from West Virginia University.

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Email format at RateGain

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*@bartellhotels.com
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Profile bio

About Carla S. Shaw, M.Sc.

Trailblazing & Strategic Growth, Marketing and Customer Success Executive with proven track record in developing and executing Go-To-Market strategies that fuel revenue growth, profitability and elevate brand recognition. Driven executive who has effectively positioned SaaS products, generated top-tier leads, and optimized customer acquisition and retention for global SaaS brands.Dynamic leader who motivates and empowers teams to push boundaries and create impactful and innovative strategies, resulting in a track record of consistent success. Technical leader with deep experience implementing marketing and sales ops stacks, and launching channels including CRM, marketing automation, CMS, DXP, CDP, BI and AdTech.I have worked with and managed key client brands in portfolios:● SaaS/Tech: Benefitfocus, BigCommerce, GuideCX, SOVOS, Stripe, The Crypto App, Insomnia Cookies.● Travel/Hospitality: Hard Rock, Auberge Resorts, Peabody Hotels, Warwick Hotels, COMO Resorts, Mariott, Peninsula Hotels, Fontainebleu, The Breakers Resort, HEI, Pacific Hotels, Viceroy Hotels, Pinehurst, Grace Hotels, Destination Hotels, Elegant Hotels, Elite Island Resorts, Woodstock Hotels, Trump●Entertainment/ Retail: Hard Rock, Dave & Busters, Insomnia Cookies, Humphreys ConcertsKEY ACHIEVEMENTS: Increased Late Stage Revenue 25% Led 125% Early Stage Growth - awarded Inc. 5000 Doubled lead volume in 6 months Accelerated Annual Recurring Revenue 15%. Cut spend 20% and Drove 10:6:1 ROI on ad spend Deployed Martech stack cutting 15% dept costs. Led digital transformation project w/ CSuite Led first partnership program / 15% lift in leads Developed Company CRM/MAP PlaybooksSPECIALTIES:● Sales & Marketing Alignment● Client Success Management● Product Marketing & Pricing● Go-to-Market Strategy● Team Leadership/Coaching● Lifecycle Marketing● Strategic Partnerships● Performance Marketing● Sales Enablement● Agile Project Management● Google AnalyticsLET’S CONNECT!I am always happy to share my experience in marketing to drive brand innovation and growth, and I look forward to connecting with you!

Listed skills include Marketing, Social Media Marketing, Advertising, Social Media, and 34 others.

Current workplace

Carla S. Shaw, M.Sc.'s current company

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RateGain
Rategain
Senior Vice President and GM - Business Growth and Strategy
Myrtle Beach, SC, US
Website
rategain.com
Employees
962
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12 roles

Carla S. Shaw, M.Sc. work experience

A career timeline built from the work history available for this profile.

Senior Vice President And Gm - Business Growth And Strategy

Rategain

Myrtle Beach, SC, US

Vp, Growth Marketing & Client Success

Current
Camber Creative

Orlando, Florida, US

Team Leadership –SaaS Revenue Growth – P&L Management – GTM Strategy – Demand Generation Drove 125% increase in Early-Stage revenue & propelled 15% profitability increase: Spearheaded impactful GTM (Go-to-Market) strategy, revitalizing market position by redefining product offerings, pricing strategy, service categories, market segment strategy, channel.

Jun 2020 - Present

Corporate Director Of Ecommerce Growth

Bartell Hotels

SAN Diego, California, US

Digital Transformation – Multimillion-Dollar Martech Project Management – Channel Revenue Growth Cut capital expenses 10% and drove 20M in incremental late-stage revenue: Led Digital Transformation w/ C suite focused on revitalizing falling online market share and revenue and implementing effective ecommerce strategies to optimize revenue, enhance.

Mar 2017 - Mar 2020

Growth Manager/ Director

Revinate

Palo Alto, CA, US

SaaS Leadership – Sales Enablement – CRM & Marketing Automation Strategy – Revenue Growth Accelerated customer lifetime value (CLV) 30%. Oversight of $20M CRM/MAP business unit including leadership of CRM and marketing automation consultants, implementation, architecture, roadmaps, integration, configuration, and development of marketing automation.

May 2014 - 2017

Growth Advisor

Buffalo Groupe

Charleston, SC, US

As a Martech Consultant for Rawle Murdy, I developed the growth plan for the new digital marketing division, including vendor selection; consulting on Salesforce, Marketo, Double Click, SEM Rush, and Power BI. I was recruited for the new division and established best practices for the team. I coached the staff on digital marketing best practices for CRM.

Oct 2013 - Feb 2014

Director, Professional Services Growth

Newmarket, An Amadeus Company

Portsmouth, NH, US

Profit & Loss (P&L) Management – Off Shore Leadership – Digital Strategy– Performance Audits Exceeded ARR targets by 10%: Owned P&L and led a professional services team of 10, responsible for managing the entire implementation process of CRM, marketing automation projects and ongoing campaigns. Included requirements gathering, strategy development.

Oct 2012 - Oct 2013

Regional Marketing Director

Parc Entertainment, Llc

Here, I implemented annual marketing, public relations, pricing, and event plan for 3 amusement parks in Myrtle Beach and the company charitable foundation, including partnerships, community relations, on-site tours, and on-air interviews. I also managed the media plan, creative, and budget, including regional buys for Print, Outdoor, Radio, TV, website.

Mar 2012 - Oct 2012

Senior Account Manager, Crm - Fl, Caribbean, Latin America - Zdirect

Amadeus

Madrid, ES

As the Senior Account Manager – Southern US / Caribbean & Latin America, I led CRM consulting and implementations for all Southern US/ Caribbean clients, including portfolio growth and retention, stakeholder management, business requirements, integration plans, creative development, data structuring, P&L, and timeline. I directed the training for regional.

Jun 2010 - Mar 2012

Project Manager

Intercoastal Net Designs

Ocean Isle Beach, North Carolina, US

As the Project Manager with ICND, I managed client engagements for web, custom development projects, and digital marketing discovery to launch. Worked with engineering on best technical approach. I oversaw the lead gen program and lead funnel for company. Helmed incoming business, including, pitches, proposals, negotiating contracts, onboarding, and sales.

May 2007 - May 2010
Team & coworkers

Colleagues at RateGain

Other employees you can reach at rategain.com. View company contacts for 962 employees →

SK Sanjay Kumar Sanjay Kumar Colleague at RategainNoida, Uttar Pradesh, India, India View → PG Pankaj Gupta Pankaj Gupta Colleague at RategainDelhi, India, India View → NK Narendra Kumar Sharma Narendra Kumar Sharma Colleague at RategainGhaziabad, Uttar Pradesh, India, India View → AA Ayush Awasthi Ayush Awasthi Colleague at RategainNoida, Uttar Pradesh, India, India View → SD Sugam Dixit Sugam Dixit Colleague at RategainGhaziabad, Uttar Pradesh, India, India View → SM Siddharth Moharana Siddharth Moharana Colleague at RategainDelhi, India, India View → TR Tatiana Restrepo Tatiana Restrepo Colleague at RategainSt. Catharines, Ontario, Canada, Canada View → KS Kishan Singh Kishan Singh Colleague at RategainUttar Pradesh, India, India View → AJ Ankush Jassal Ankush Jassal Colleague at RategainDelhi, India, India View → AM Ankur Malhotra Ankur Malhotra Colleague at RategainGurugram, Haryana, India, India View →
4 education records

Carla S. Shaw, M.Sc. education

Master'S Of Science, Integrated Marketing Communications

West Virginia University

Ba, Communications

University Of Maryland

Aa, Communications

Allegany College Of Maryland

Master'S Degree, Integrated Marketing Communications

West Virginia University
FAQ

Frequently asked questions about Carla S. Shaw, M.Sc.

Quick answers generated from the profile data available on this page.

What company does Carla S. Shaw, M.Sc. work for?

Carla S. Shaw, M.Sc. works for RateGain.

What is Carla S. Shaw, M.Sc.'s role at RateGain?

Carla S. Shaw, M.Sc. is listed as Senior Vice President and GM - Business Growth and Strategy at RateGain.

What is Carla S. Shaw, M.Sc.'s email address?

AeroLeads has found 1 work email signal at @bartellhotels.com for Carla S. Shaw, M.Sc. at RateGain.

Where is Carla S. Shaw, M.Sc. based?

Carla S. Shaw, M.Sc. is based in Greater Myrtle Beach Area, United States, United States while working with RateGain.

What companies has Carla S. Shaw, M.Sc. worked for?

Carla S. Shaw, M.Sc. has worked for Rategain, Camber Creative, Bartell Hotels, Revinate, and Buffalo Groupe.

Who are Carla S. Shaw, M.Sc.'s colleagues at RateGain?

Carla S. Shaw, M.Sc.'s colleagues at RateGain include Sanjay Kumar, Pankaj Gupta, Narendra Kumar Sharma, Ayush Awasthi, and Sugam Dixit.

How can I contact Carla S. Shaw, M.Sc.?

You can use AeroLeads to view verified contact signals for Carla S. Shaw, M.Sc. at RateGain, including work email, phone, and LinkedIn data when available.

What schools did Carla S. Shaw, M.Sc. attend?

Carla S. Shaw, M.Sc. holds Master'S Of Science, Integrated Marketing Communications from West Virginia University.

What skills is Carla S. Shaw, M.Sc. known for?

Carla S. Shaw, M.Sc. is listed with skills including Marketing, Social Media Marketing, Advertising, Social Media, Email Marketing, Marketing Strategy, Online Marketing, and Social Networking.

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