Carla S. Sylvester work email
- Valid
- Valid
- Valid
Carla S. Sylvester personal email
Carla S. Sylvester phone numbers
Leader and senior communication professional with a passion for communication, design, and customer experience. Freelance educator and designer for the craft and hobby industry.COMMUNICATION● Strategic communication counsel and planning● Writing and editing● Employee, community, and media relations● Media and presentation training● Marketing and brand managementCRAFTING● Creative project design● Class instruction● Product development● Product demonstration● On-camera presentation
-
Communications ManagerCentral Park Conservancy Nov 2014 - May 2017New York City -
Communication, Marketing, And Crafting ConsultantConsultant Jan 2013 - Nov 2014Greater New York City AreaProvide communications, marketing, and branding services to small and mid-sized companies and nonprofit organizations.● Contributing Editor for Artists and Makers magazine (formerly Studios), published by F+W Media. ● Editor and fact-checker for 1,000 Places to See Before You Die, Workman Publishing. ● Advised gift products company on creative uses for product, executed the concepts, and presented as a guest in infomercial. ● Developed video scripts for major home goods manufacturer.● Created series of 24 how-to videos for beginner scrapbookers on Howcast.com.● Consulted on branding and promotion for small businesses.
-
Education Manager, Martha Stewart CraftsWilton Brands/Ek Success Jan 2007 - Dec 2012Clifton, NjCreated product education programs to promote new licensed line to retailers and consumers.● Spokesperson for Martha Stewart Crafts at trade and consumer shows, on HSN TV channel, and in digital media.● Initiated Martha Stewart Crafts channel on YouTube; created videos that generated more than 530,000 views.● Drove TV sales of more than $7 million on QVC in the U.K. and HSN in the U.S., versus goal of $4 million. -
Freelance Public Relations ConsultantSelf-Employed 2005 - 2007San Antonio, TexasProvided PR services to small and mid-sized companies and nonprofit organizations.● Spearheaded all PR efforts for startup online magazine as Director of Public Relations.● Presented compelling case studies to gain funding for nonprofit promoting quality education in public schools.● Authored articles for crafting tech magazine; drove product sales via classes for groups of 2 to 100 adult students.
-
Chief, Marketing Division/Lt. Col.United States Air Force Recruiting Service 2002 - 2004Randolph Afb, San Antonio, TexasDirected marketing strategies, programs, and budgets for Air Force recruiting and brand awareness; managed staff of 36.● Instrumental in Air Force achieving goal of approximately 40,000 enlisted and officer recruits annually, with emphasis on diversity, despite forecasted recruiting challenges. Supported recruiting sales force of 1,450.● Led multi-platform program including consumer website, live chat center, traveling truck exhibit, NASCAR associate sponsorship, sales literature production, special event support, and print, broadcast, and digital advertising.● Scrupulously managed budget of nearly $23 million and office operations budget of $250,000. Worked with advertising agency; diverted resources to meet shifts in corporate objectives, targeting specialized audiences.
-
Deputy Director, Public Affairs/Lt. Col.Hq Air Education And Training Command 2001 - 2002Randolph Afb, San Antonio, TexasCreated and implemented communication programs enabling leadership to achieve strategic vision and organization goals.● Recognized as trusted counsel to 16 high-ranking executives and 13 PR directors.● Deployed to Bagram Air Base, Afghanistan. Created Air Force’s first PR program there while dual-hatted as deputy director of public affairs for international military task force during period including first anniversary of 9/11. -
Deputy Chief, National Affairs Division/Lt. Col.Secretary Of The Air Force Office Of Public Affairs 1998 - 2001Pentagon, Washington, Dc● Hired to market the Air Force to national and global audiences via news media, entertainment industry, and civic leaders.● Successfully implemented first-ever corporate branding campaign for U.S. Air Force—achieved 95% recognition among internal audiences in first year; ensured brand integrity on $4.4 million TV ad campaign.● Captured positive news coverage in Wall Street Journal, Washington Post, Air Force Times, and other media.● Created on-target communication plans for variety of issues heightened by corporate change and public scrutiny.● Trained senior Air Force, DOD, and State Dept. leaders to conduct on-camera interviews in a variety of formats.
-
Fellow, Education With Industry/MajorHill & Knowlton/U.S. Air Force 1997 - 1998New York, NyCompetitively selected for Air Force’s only fellowship with civilian sector to benchmark military and corporate best practices.● Led media activities to protect reputation of major consumer products brand during environmental crisis.● Created full-day crisis simulation for 20 executives of Boehringer-Ingelheim Pharmaceuticals.● Developed strategies and tactics for investor relations and consumer products clients; conducted media training.
-
Director Of Public Affairs/MajorUsaf 37Th Training Wing 1995 - 1997Lackland Air Force Base, San Antonio, TexasChosen to lead all internal and external communication for Air Force’s largest training base, with 10,000+ employees.● Orchestrated aggressive communication campaign that contributed to organization being named #1 in the Air Force for innovation, performance, and quality of life.● Leveraged relationships with community influencers to lay groundwork for first-ever Air Force privatized housing initiative; resulted in cost-effective construction of 2,000 homes.● Ensured balanced news coverage of controversial public trial through solid relationships with news media.● Counseled executives on a range of local and national news issues and events, including concerns over possible sexual harassment of military trainees and return of injured airman from Khobar Towers bombing.● Drove content and design of organization’s first public-facing website.● Spearheaded base participation in scores of community events, including 10-day city-wide Fiesta festival.● Published 28-page weekly newspaper that won numerous Air Force awards for effective communication.● Commander’s choice to arrange and conduct VIP conferences and special events in protocol officer’s absence.● Deployed to Incirlik Air Base, Turkey, as Chief of Public Affairs for Operation Enduring Freedom. Navigated host government rules to authorize visits by U.S. news media to cover deployed troops.
-
Public Affairs Officer/2Nd Lt. - MajorU.S. Air Force 1983 - 1995Selected for communication and career-broadening leadership positions of increasing responsibility, including:● Chief of Operations for nine radio and television stations in Europe and Southwest Asia.● Protocol Officer and Executive Officer supporting commander and chief of staff of a major headquarters.● Special Assistant to the Chief of Staff of the Armed Forces Inaugural Committee for President Clinton's first inaugural.
Carla S. Sylvester Skills
Carla S. Sylvester Education Details
-
Mass Communication/Public Relations -
Mass Communication/Public Relations -
Judson High SchoolMagna Cum Laude -
Magazine And Website Publishing
Frequently Asked Questions about Carla S. Sylvester
What is Carla S. Sylvester's role at the current company?
Carla S. Sylvester's current role is Retired Communication Professional; Crafting Educator.
What is Carla S. Sylvester's email address?
Carla S. Sylvester's email address is co****@****ast.net
What is Carla S. Sylvester's direct phone number?
Carla S. Sylvester's direct phone number is +190835*****
What schools did Carla S. Sylvester attend?
Carla S. Sylvester attended Boston University, Tulane University, Judson High School, New York University.
What are some of Carla S. Sylvester's interests?
Carla S. Sylvester has interest in Writing, Public Relations Measurement, Food And Wine, Social Media, Scrapbooking, Professional, Skiing, Languages, International Communication, Communication Planning.
What skills is Carla S. Sylvester known for?
Carla S. Sylvester has skills like Media Relations, Strategic Communications, Internal Communications, Public Relations, Crisis Communications, Event Management, Corporate Communications, Marketing, Social Media, Marketing Communications, Communications Planning, Leadership.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial