Carla Tanaka

Carla Tanaka Email and Phone Number

Gerente de Marketing @ MedCof
State of São Paulo, Brazil
Carla Tanaka's Location
São Paulo, São Paulo, Brazil, Brazil
Carla Tanaka's Contact Details

Carla Tanaka phone numbers

About Carla Tanaka

Hello,I'm Carla Tanaka, a results-driven marketing leader with a proven track record in devising and executing strategies that fuel business growth and market expansion. Currently, I serve as the Marketing Director at Empório do Celular, where I orchestrate integrated digital and physical marketing campaigns that have driven a remarkable 900% increase in overall revenue.With a background in Product Design from Middlesex University and an MBA in Marketing from the University of São Paulo, I bring a unique blend of creativity and analytical prowess to every project. My expertise spans SEO, SEM, social media management, branding, sub-brand development, customer acquisition, customer retention, lead generation, e-commerce, marketing automation, influencer marketing, web analytics, and online advertising.I excel in crafting compelling presentations and pitches that resonate with stakeholders, and I'm adept at setting and achieving key performance indicators (KPIs) to measure campaign effectiveness. My experience includes managing marketplaces, particularly Mercado Livre, implementing and launching SaaS solutions, and consulting for accelerating growth in business companies. I focus on optimizing internal processes and developing strategies for both organic growth and paid media.Fluent in Portuguese and English, with proficiency in Spanish and French, I thrive in diverse, multicultural settings and excel in collaborative, international teams. I am proficient in digital tools such as Google Analytics, Data Studio, Adobe Creative Suite, Microsoft Office Suite, CRM, RD Station, and more. I leverage technology to drive strategic marketing initiatives forward.I am passionate about innovation and continuously seek new challenges to apply my skills and drive organizational success. I am eager to connect with professionals who share a passion for marketing excellence and growth.Let's connect and explore how I can contribute to your team's success.Best regards,Carla Tanaka

Carla Tanaka's Current Company Details
MedCof

Medcof

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Gerente de Marketing
State of São Paulo, Brazil
Employees:
241
Carla Tanaka Work Experience Details
  • Medcof
    Gerente De Marketing
    Medcof
    State Of São Paulo, Brazil
  • Emporio Do Celular Comercio E Importacao
    Marketing Manager
    Emporio Do Celular Comercio E Importacao Dec 2017 - Present
    São Paulo E Região, Brasil
    Developed and executed marketing strategies to achieve business objectives.• Managed brand identity and messaging across all marketing channels to maintain consistency andenhance brand equity. Including local store, e-commerce, marketplaces and B2B sales. • Collaborated with product teams to launch successful product marketing campaigns.• Developed sub-brands for product placement and pricing strategies.• Planned and executed advertising campaigns across multiple channels, optimizing budget allocation.• Led a team of professionals, providing guidance, mentorship, and professional developmentopportunities.• Coordinated with cross-functional teams to align marketing efforts with overall business objectives andensure seamless integration.
  • Empório Do Celular
    Head Of Strategic Marketing (Marketing Director)
    Empório Do Celular Jun 2019 - Jul 2024
    São Paulo, Brasil
    - Developed and executed comprehensive marketing strategies, resulting in a 900% increase in general revenue.- Oversaw digital marketing efforts, including SEO, SEM, and social media, significantly enhancing online presence.- Delivered persuasive presentations and pitches to stakeholders, including investors and partners.- Mentored managers and coordinators across diverse functional areas to ensure strategic alignment and operational efficiency.- Led cross-functional teams to create impactful advertising campaigns, optimizing budget allocation.
  • Bertolucci
    Product Designer (Jr.)
    Bertolucci Apr 2017 - Dec 2017
    São Paulo E Região, Brasil
    In this role, I focused on understanding consumer preferences and behaviors to make our products appealing and drive sales. This involved conducting thorough market research to gather insights into consumer needs and desires. Additionally, I contributed to promotion campaigns by leveraging my understanding of consumer insights to create targeted and effective marketing strategies.Simultaneously, I was deeply involved in the product development process:- Designed luminaires from initial sketches through to the final product using advanced 3D modeling software.- Collaborated closely with manufacturing teams, actively participating in prototyping, testing, and making necessary corrections to ensure product quality and performance met expectations.- Prepared detailed technical documentation and design specifications, ensuring clarity and precision in the manufacturing process.- Working alongside esteemed designers such as Zanini de Zanine, Claudia Moreira Salles, Atelier Bam, and Nicole Tomazzi, I gained valuable insights and collaborated on various projects. This experience allowed me to contribute innovative solutions that enhanced our products and streamlined manufacturing processes.Throughout these activities, I also demonstrated proficiency in branding strategies, photography for product promotion, and effective time and project management, all of which were crucial in delivering successful outcomes.
  • Bertolucci
    Product Design Assistant
    Bertolucci Dec 2015 - Jul 2017
    São Paulo E Região, Brasil
    Designing luminaires from the sketches to the final Product. 3D modeling, testing, keeping in direct touch with the factory and checking the processes of manufacturing. Preparing presentations of the products with renderings in context, technical drawing and layouts creation. Generating solutions to improve the existing products and processes.
  • Equipe Imperador Utfpr
    Team Manager
    Equipe Imperador Utfpr Mar 2012 - Apr 2014
    Curitiba E Região, Brasil
    Managing the product design division of the Imperador Team at UTFPR for Baja and Formula SAE competitions developed my team and project management skills significantly:Team Management Skills:- Leadership and Communication: Led a diverse volunteer team, enhancing leadership, communication, and conflict resolution abilities.- Mentorship: Fostered personal growth and practical application of academic knowledge, developing my mentoring skills.Project Management Skills:- Resource and Time Management: Efficiently managed resource allocation and balanced multiple project phases and deadlines.- Coordination and Problem-Solving: Coordinated complex tasks and conducted ergonomic analyses to enhance functionality and performance, improving my analytical and strategic thinking skills.
  • Construtora Lorenvale
    Administrative Assistant
    Construtora Lorenvale Jan 2007 - Jan 2010
    São José Dos Campos E Região, Brasil
    • Proficient in data management, customer service, payments, invoicing, and document preparation forbidding processes.• Skilled in Microsoft Office suite and AutoCAD.• Strong communication skills.• Ability to work effectively in a fast-paced environment

Carla Tanaka Skills

Adobe Photoshop Design De Produto Adobe Illustrator Modelagem 3d Corel Draw Rhinoceros Microsoft Excel Marketing Graphic Design Illustration Product Design Interaction Design Design Thinking Solid Works Key Shot Autocad Indesign Microsoft Office Industrial Design Pacote Para Office Microsoft Word Microsoft Powerpoint Fotografia Comercial Pesquisa E Desenvolvimento Fmea Desenvolvimento De Produtos Marketing Digital Marketing De Produtos Branding Marca E Identidade Visual Fotografia Adobe Creative Suite Seo Illustrator Photoshop Coreldraw

Carla Tanaka Education Details

Frequently Asked Questions about Carla Tanaka

What company does Carla Tanaka work for?

Carla Tanaka works for Medcof

What is Carla Tanaka's role at the current company?

Carla Tanaka's current role is Gerente de Marketing.

What is Carla Tanaka's direct phone number?

Carla Tanaka's direct phone number is +4478739*****

What schools did Carla Tanaka attend?

Carla Tanaka attended Universidade De São Paulo, Middlesex University, Universidade Tecnológica Federal Do Paraná, Tera.

What skills is Carla Tanaka known for?

Carla Tanaka has skills like Adobe Photoshop, Design De Produto, Adobe Illustrator, Modelagem 3d, Corel Draw, Rhinoceros, Microsoft Excel, Marketing, Graphic Design, Illustration, Product Design, Interaction Design.

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