Carla Tanaka Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo E Região, Brasil

Developed and executed marketing strategies to achieve business objectives.• Managed brand identity and messaging across all marketing channels to maintain consistency andenhance brand equity. Including local store, e-commerce, marketplaces and B2B sales. • Collaborated with product teams to launch successful product marketing campaigns.• Developed sub-brands for product placement and pricing strategies.• Planned and executed advertising campaigns across multiple channels, optimizing budget allocation.• Led a team of professionals, providing guidance, mentorship, and professional developmentopportunities.• Coordinated with cross-functional teams to align marketing efforts with overall business objectives andensure seamless integration.

São Paulo, Brasil

- Developed and executed comprehensive marketing strategies, resulting in a 900% increase in general revenue.- Oversaw digital marketing efforts, including SEO, SEM, and social media, significantly enhancing online presence.- Delivered persuasive presentations and pitches to stakeholders, including investors and partners.- Mentored managers and coordinators across diverse functional areas to ensure strategic alignment and operational efficiency.- Led cross-functional teams to create impactful advertising campaigns, optimizing budget allocation.

São Paulo E Região, Brasil

In this role, I focused on understanding consumer preferences and behaviors to make our products appealing and drive sales. This involved conducting thorough market research to gather insights into consumer needs and desires. Additionally, I contributed to promotion campaigns by leveraging my understanding of consumer insights to create targeted and effective marketing strategies.Simultaneously, I was deeply involved in the product development process:- Designed luminaires from initial sketches through to the final product using advanced 3D modeling software.- Collaborated closely with manufacturing teams, actively participating in prototyping, testing, and making necessary corrections to ensure product quality and performance met expectations.- Prepared detailed technical documentation and design specifications, ensuring clarity and precision in the manufacturing process.- Working alongside esteemed designers such as Zanini de Zanine, Claudia Moreira Salles, Atelier Bam, and Nicole Tomazzi, I gained valuable insights and collaborated on various projects. This experience allowed me to contribute innovative solutions that enhanced our products and streamlined manufacturing processes.Throughout these activities, I also demonstrated proficiency in branding strategies, photography for product promotion, and effective time and project management, all of which were crucial in delivering successful outcomes.

São Paulo E Região, Brasil

Designing luminaires from the sketches to the final Product. 3D modeling, testing, keeping in direct touch with the factory and checking the processes of manufacturing. Preparing presentations of the products with renderings in context, technical drawing and layouts creation. Generating solutions to improve the existing products and processes.

Curitiba E Região, Brasil

Managing the product design division of the Imperador Team at UTFPR for Baja and Formula SAE competitions developed my team and project management skills significantly:Team Management Skills:- Leadership and Communication: Led a diverse volunteer team, enhancing leadership, communication, and conflict resolution abilities.- Mentorship: Fostered personal growth and practical application of academic knowledge, developing my mentoring skills.Project Management Skills:- Resource and Time Management: Efficiently managed resource allocation and balanced multiple project phases and deadlines.- Coordination and Problem-Solving: Coordinated complex tasks and conducted ergonomic analyses to enhance functionality and performance, improving my analytical and strategic thinking skills.

São José Dos Campos E Região, Brasil

• Proficient in data management, customer service, payments, invoicing, and document preparation forbidding processes.• Skilled in Microsoft Office suite and AutoCAD.• Strong communication skills.• Ability to work effectively in a fast-paced environment

Master Of Business Administration (M.B.A.), Marketing

The MBA in Marketing from USP/Esalq equips professionals with comprehensive skills in strategic marketing, consumer behavior analysis.

Product Design, Bsc Product Design

Activities and Societies: Final Exhibition at "Design Show" - Truman Brewery London. (The Core team) Live projects with partners (Berghaus.

Bacharelado Em Design, Desenho Industrial

Activities and Societies: Participação de projetos Fórmula SAE e Baja SAE na Equipe Imperador UTFPR. Pesquisa acadêmica com o grupo de.

Digital Marketing & Growth

Activities and Societies: Criar estratégias com base em experimentos é fundamental no contexto de uma empresa de médio porte, criar.