Carla Tomaz Email and Phone Number

Responsible for setting up the business area of Ipsos Healthcare in Portugal and for the development of its organisational structure at Ipsos Portugal through a local business strategy and meeting globally set objectives.. Responsible for the development and the implementation of growth opportunities between Ipsos Healthcare, Pharmaceutical Companies and other Healthcare Players in the local market. . Business Development from customers and Healthcare markets for a long-term value for… Show more Responsible for setting up the business area of Ipsos Healthcare in Portugal and for the development of its organisational structure at Ipsos Portugal through a local business strategy and meeting globally set objectives.. Responsible for the development and the implementation of growth opportunities between Ipsos Healthcare, Pharmaceutical Companies and other Healthcare Players in the local market. . Business Development from customers and Healthcare markets for a long-term value for Ipsos Portugal.. Development and implementation of a New Business action for the Pharmaceutical Industry.. Management of the financial and human resources in the business area.. Management of Client Portfolio.. Management of all the projects in the Healthcare area.. Technical responsibility for all the research conducted by Ipsos Healthcare in Portugal. Show less

Responsible for all Market Research projects developed by AstraZeneca Portugal. . Roles that ranged from the identification of internal needs to the development of the Market Research briefing, selection of suppliers, technical design and monitoring of the project in progress. . Responsible for identifying insights that translate into innovation and results for the company’s brands and commercial strategy, its integration into the product strategy, through a close collaboration with… Show more Responsible for all Market Research projects developed by AstraZeneca Portugal. . Roles that ranged from the identification of internal needs to the development of the Market Research briefing, selection of suppliers, technical design and monitoring of the project in progress. . Responsible for identifying insights that translate into innovation and results for the company’s brands and commercial strategy, its integration into the product strategy, through a close collaboration with internal teams and brand teams.. Contributed to the success of brands such as Crestor, the main product in the local Pharmaceutical Market, prepared some of AstraZeneca’s new launches (e.g. Vimovo, Diabetes portfolio and Brilinta), contributed to Seroquel SR and Symbicort’s new marketing strategies, as well as the new commercial model of the company at both local and regional level. Top priorities and achievements:. Improvement of Market Research procedures at AZ Portugal, from the identification of information needs to the identification of insights; increased knowledge of the information available in house; identified information gaps by challenging all the internal client requests; focused on results by identifying operational insights.. Contributed to simplify procedures at AZ Portugal and in Market Research by implementing and monitoring AZ rules and policies in an easy and efficient way, with advantages for internal clients and for all the departments involved in the process.. Reduced costs with Market Research, with 15% savings, by making the information available in house profitable and by negotiating with partners the prices charged and the investment that should be made in each information need. . Assisted the Cornerstone area using her in house knowledge to identify insights that could contribute to the products’ promotional strategy and offering to work as part of a team in strategic areas outside Market Research (brands and new commercial model) Show less

Responsible for the development and management of Market Research projects, from the proposal to the results presentation, generate relevant insights to the client’s business, interface with suppliers and clients. Develop strategic and tactical projects to several markets (local and regional).

Responsible for the development and management of Market Research projects to several markets (local and regional), using qualitative background.

Responsible for the development and management of qualitative Market Research projects, using strategic and innovative research methods in order to get valuable and actionable consumer insights that bring to live business opportunities to the client.

Responsible for the development and management of Market Research projects (qualitative and quantitative research methodologies), from the proposal to the results presentation. Interface with suppliers and clients. Coordinate the quantitative interviewer’s team and junior qualitative researchers.