Carla Trepelkin Email & Phone Number

United States

Deer Park, Il, Us

• Lead strategic marketing efforts for rare disease genetic metabolic products, including Carglumic Acid tablets for oral suspension, PKU GOLIKE, Betaine anhydrous oral solution, and Nitisinone capsules, targeting rare genetic metabolic disorders.• Develop and execute comprehensive marketing strategies to drive awareness, education and engagement among healthcare professionals (HCPs), advocacy groups, and patient and caregiver communities.• Lead corporate marketing initiatives, enhancing brand visibility and engagement through strategic campaigns, digital marketing, and targeted communication efforts.• Spearhead new product launches and support business development efforts to expand the genetic metabolism portfolio and open new market opportunities.• Design omnichannel marketing campaigns (digital, social media, print) and manage brand positioning and messaging for each product.• Cultivate relationships with key opinion leaders (KOLs), patient advocacy groups, and other stakeholders to expand market reach and patient access.• Conduct market research and competitive analysis to inform strategic decision-making and adjust marketing tactics based on data-driven insights.• Collaborate with cross-functional teams, including sales, medical affairs, regulatory, and market access, to align marketing initiatives with corporate and commercial goals.• Oversee budget management for the genetic metabolism portfolio, ensuring resource allocation for high-ROI programs.

• 20+ years of progressive experience in marketing strategy, product management, and and marketing operations in the pharmaceutical industry.• Proven track record of successfully developing and implementing marketing and product strategies that drive revenue growth and market share expansion.• Strong leadership abilities demonstrated by effectively leading and motivating direct and cross-functional teams to achieve shared goals and objectives.• Experience in managing products, portfolio planning, corporate branding, operations, KPIs, events and trade shows, KOLs, FDA compliance, policies, SOPs, budgets, and delivering projects on time and within budget.• Proficient in analyzing market trends, establishing KPIs, metrics, and reporting mechanisms, conducting competitive intelligence research, and identifying key product positioning and differentiation opportunities.• Excellent communication and interpersonal skills, building and maintaining strong relationships with key stakeholders, clients, and vendors.

Lake Forest, Il, Us

• Spearheaded development and execution of comprehensive marketing strategies for a $1.4B product portfolio including HCP and patient ophthalmic, acute and managed care, rare disease, women’s health and fertility, animal health, and consumer health brand and generic specialty pharmaceuticals.• Led go-to-market strategy and execution for Cetrorelix Acetate Injection hormone capturing $4MM in the first month of launch, the company’s first women’s health and fertility product.• Managed the launch of six branded ophthalmic products (Zioptan®, AzaSite®, Betimol®, Cosopt®, Cosopt PF®, and TheraTears®) increasing market reach by $600MM.• Lead the commercialization of potential new product assets and portfolio planning for target markets.• Directed a creative, operational, and administrative team in developing compliant promotional materials from concept to launch, including development, campaign, KOL management, conventions, traditional and digital advertising, social media, sales training, and HR and IR materials.• Chaired promotional review committee (PRC) / medical, legal, and regulatory review (MLR) teams for approval and submission of FDA-compliant promotional materials utilizing Veeva PromoMats.• Partnered with cross-functional team: Regulatory, Clinical Affairs, and Legal teams to develop and implement marketing compliance policies, procedures, and guidelines for promotional materials and product labeling in alignment with applicable laws, regulations, and industry standards.• Developed and executed KOL programs, corporate events, trade shows, and sales meetings.• Corporate and product website and social media project manager responsible for planning, design, content creation, eCommerce, CSOS, testing and functionality, compliance, and timeline adherence.• Developed full departmental budget and managed budget to annual projections and goals.• Rebranded global corporate umbrella providing cohesivity, and cost efficiencies across business units.

Lake Forest, Il, Us

• Managed product launch of six branded product acquisitions increasing market reach by $600MM.• Product manager for Akten®, AK-Fluor®, Alfenta®, Amicar®, Cosopt®, IC-Green®, Nembutal®, Paremyd®, TheraTears®, and Xylocaine Gel®. • Managed product launch of animal health and veterinary products; Anased®, Butorphic®, Detomidine®, Tolazine®, Vetaket® and Yobine® injectable products and Isoflurane® and Sevoflurane® inhalants.• Product management activities include strategy development, promotional materials, advertising, PRC, website, e-commerce, social media, CSOS, sales training, and event and trade show management.• Project manager of new product committee (NPC) and managed multiple projects, including due diligence for portfolio selection and corporate investments, development of forecasts and pricing, and launching assets.• Analyzed market conditions to determine potential sales of products, gathered competitor data, developed action plans to meet competitive challenges, or created points of differentiation to increase market share.• Led direct reports and managed cross-functional project teams for corporate and new product projects.• Corporate marketing responsibilities included: branding, communications, PR, IR, website, and social media.

Lake Forest, Il, Us

• Responsible for brand launch and management of Akten®, IC-Green®, AK-Fluor®, Paremyd® ophthalmology products, DTPA injection homeland security products, Tetanus-Diphtheria and Influenza biologic vaccines. and ophthalmic surgical instruments.• Created Akorn University, a training platform for sales reps, and provided sales rep training for products.• Co-managed commercial product development and launch team including Business Development, Operations, Regulatory, Finance, Commercial Sales, and Marketing.• Responsible for branded and generic product line Marketing strategy, launch, and support including development of promotional materials, advertising, website and print catalogs, eCommerce, sales commissions, sales meetings and rep training, and convention strategies.• Developed corporate websites, annual shareholder reports, and investor and corporate presentations.• Managed trade shows, events, national and mid-year sales meetings, and board of director meetings.

Lake Forest, Il, Us

• Launched specialty homeland security product Calcium - Zinc DTPA® resulting in an initial $22MM DOD award.• Launched Paremyd®, an ocular dilator, to HCP with KOLs and targeted muti-channel promotional strategy.• Product Manager for I-Sense OcuShield®, an over-the-counter (OTC) ocular vitamin, launched at major retailers including Walgreens, CVS, Rite Aid, and miscellaneous national retailers.• Created a detailed product catalog of 200+ products in traditional and online formats.• Analyzed market conditions to determine potential sales of products, gather data on competitors (pricing, product performance, distribution), and develop action plans to meet competitive challenges, or create points of differentiation to increase market share.• Led New Product Committee (NPC) providing market analysis for business partnerships combining data with core competencies, bid pricing, market, patent data, and delivery systems.• Managed national and regional trade shows and annual sales and board of director meetings.

• Product Manager for I-Sense OcuShield, an over-the-counter (OTC) ocular vitamin, launched at major retailers including Walgreens, CVS, Rite Aid, and miscellaneous national retailers.• Development and execution of product marketing strategies to achieve growth and profitability targets, with a strong understanding of all channels of distribution (HCP, Retail, Wholesaler, GPO, and Acute Care).• Supported national and regional convention strategy, budget, and coordination.• Created data warehouse and pivot table reports to support management with operations, sales, corporate strategy, product management analysis, and compensation programs.

Lake Forest, Il, Us

•Implemented Akorn’s Inventory Data Warehouse and front end reporting analysis tools using Microsoft Sequel Server, Excel PivotTables, and Access form front-end querying tools.•Headed major business projects including the implementation of Akorn’s Sales Data Warehouse, EDI, UPS tracking, IC Verify and Crystal Reports interfaces with JD Edwards.•Responsible for maintaining and supporting all JD Edward’s third party software interfaces

• Responsible for supporting and maintaining the ERP Software encompassing all aspects of operations, including accounts payable, accounts receivable, general ledger, order entry, purchasing, manufacturing, and inventory management.• Headed the complete software implementation of Akorn’s current ERP System, JD Edwards, from Macola 7.5.• Responsible for solely supporting and maintaining Macola 7.5, Akorn’s ERP Software encompassing all aspects of operations, including Accounts Payable, Accounts Receivable, General Ledger, Order Entry, Purchase Order, and Inventory Management. • Responsible for all third-party software for Macola 7.5 and JD Edwards including; Optio Forms Design and Design Studio, FRX, Crystal Reports, Microsoft Access programming and reporting, Citrix, and minor AS/400 operations. Full list of experienced software use upon request.

• Responsible for an AS/400, Windows local and wide area network (TCP/IP), and Rolm phone system with Frame Relay for more than 300 employees in 5 different facilities.• Responsible for supporting BI and ERP system encompassing all aspects of operations, including warehousing, customer service, sales, commercial, and accounting functions.• Implemented and supported software such as Windows, JD Edwards, SAP, with Pervasive server engine, Crystal Reports, IC Verify, Citrix, Ceridian Payroll, and many others. Full list of experienced software use upon request.• Responsible for technical support of all internal IT issues.

Mba, Global Business

Bachelor Of Business Administration - Bba, Economics, International Trade And Finance