At Progress Virginia, I developed digital strategies and ran digital campaigns designed to leverage and strengthen the voices of progressive Virginia voters and organizations. I also launched and managed www.RichmondReporter.com, a groundbreaking pilot digital journalism project aimed at covering issues that affect underserved communities in Virginia.

Led digital, brand, and storytelling strategies for the organization. Supervised digital content producers and designers.SUMMARY: Hired to transform the brand and digital presence of six related organizations struggling to find their focus online. Redefined brand in order to strengthen identity. Our new website and reinvigorated social media platforms saw a rise in followers, visitors, and engagement as a result. ACCOMPLISHMENTS:Initiated a multi-brand organizational rebranding project and digital strategy, using analytics on email, social media, and website engagement to determine opportunities for improvement. Rebranded six organizations into one, managed website content migration and redesign, created new visual identity system, introduced social media and analytics best practices, and launched new social channels.Led a digital marketing campaign, America Unprepared, to mark 20th anniversary and brand launch.Created a digital storytelling project, How Is My Kid Doing (pitched the project, created a business plan, received foundation funding, and engaged influencers to help promote it) resulting in 5,000+ Facebook followers and 400,000 video views in less than a year.

Design inforgraphics for various clients (recent clients include high-profile technology companies such as Oracle and Dell). As creative director, lead teams of clients, writers and designers through the process of ideation, design, and execution multi-product campaigns that range from static information graphics to interactives and motion graphics.

Led digital, brand, and content strategy. Supervised digital content producers (editorial team) and designers.ACCOMPLISHMENTS:Created and executed a digital and content strategy to helping teams make better decisions about which content to produce and how to message and distribute it effectively across digital platforms. Supervised editorial and design teams. Created and executed organization’s first digital and content strategy, using email, social media, and website engagement analytics to determine opportunities for improvement. Mentored staff to deploy strategy, write more engaging web/email copy, use SEO, and introduce new digital content products.Rebranded visual identity, designing a new logo and restructuring report design formats to be optimized for how audiences read online. Coached staff on how to write for new products. Launched a year-long digital engagement campaign to reinvigorate digital brand (using policy content instead of low-performing self-promotional messaging). Gains: website traffic rose 50% (to 30,000+ monthly visitors), Twitter followers grew by a third, and email campaign CTR rose 15%.Led Don’t Take My Care digital storytelling campaign (live tweeting, branded social media content and hashtags, and launch of an interactive video and social media site to share stories of healthcare consumers).Initiated metrics analysis and workflow processes between teams and created new digital product lines (branded expert blogs and infographic series).

Managed teams of internal clients and a combination of inhouse and freelance designers and developers for high-profile ideation, design, and execution of interactive data visualization and design projects. This included working with journalists to plan and create daily and weekly data visualization content for Stateline.org (the online news arm of Pew Center on the States). Led content and editorial operations of first-generation website (pew states.org). Managed design phase of website redesign with nationally-recognized design firm. Managed publication planning, design, execution, and workflow for the Pew Center on the States.

Provided creative direction for all products (print and online). Managed creative department in its development of early childhood books, training materials, online/multimedia products, and hands-on learning products for young children. Helped to manage editorial and content-development workflow and operations in a fast-paced publishing environment. Served as member of management team.

Managed content and editorial operations of website and related microsites. Hands-on maintenance and coding/development of website. Served as editor-in-chief of organization's external newsletter. Managed design and production of all materials and publications.