Carla Vella Email & Phone Number

Sydney, Nsw, Au

Brisbane, Queensland, Australia

My purpose in leading the agency and direct sales team is to ensure excellent team and individual performance by providing strategic analysis and direction, in-depth knowledge and expertise as well as best in class systems and resources. I seek to demonstrate my genuine commitment to my people through consistent coaching and mentoring to unlock potential and increase personal effectiveness. We work as a holistic team to create a high performing culture recognized for exceptional customer service and accountable for delivering results. As a key member of the station executive team I am energised by the opportunity to leverage resources and knowledge across SCA, empowering people to connect and bring to life insight led ideas and strategic partnerships that that give our clients a competitive advantage

I joined Network Ten, one of Australia’s leading entertainment and news content companies 10 weeks prior to the merger with MCN. Knowing my time there was going to be short as a result of the merge I focused on areas where I could increase productivity quickly whilst providing long term strategic benefits instilling critical sales foundations in the area of planning and business development.

Sydney

Led the Sydney agency sales team to deliver winning ideas and customer focused service for clients ensuring retention and growth of our client portfolio. Responsible for providing overall strategic direction and maximising revenue across all Southern Cross Austereo radio and online assets. Significant Achievements included • Restructured management team to support rapid growth.• Restructured sales roles to mirror market trends and business challenges resulting in higher than average retention• Strongest National result in Staff satisfaction survey – over delivering on study norm

Assisted the Sales Director to implement, maintain and improve the station’s customer focused approach with sales staff. Trusted to oversee the Sydney Agency Sales team and management of relationships with key agencies and clients. Ensured excellent team and individual performance through recruitment and selection, clear communication, ongoing performance management, training and developmentSignificant Achievements included• Strongest annual share performance 2010 • Q4 sales team of the quarter 2012• Significant revenue growth from tactical incentives and new client contracts

Responsible for driving sustainable sales growth and providing overall strategic direction to Adshel's sales and business development teams. Ensured a high Out-Of-Home medium profile was achieved by contributing to client and agency planning days, marketing and advertising industry conferences, major research projects and trade initiatives. Developed and maintained strong senior client and agency relationships across Sydney market. Excelled in operational efficiency, planning, execution and team building to win Sales Team of the Quarter Q1 2009

Responsible for the overall portfolio management and delivery of revenue and share targets across designated client base. Significant Achievements:• Sales Person of the quarter - 2005• Team Lead for induction and training program for support staff• Nominated best newcomer - 2004