Carla Wood Email and Phone Number
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Strategic thinker with action-oriented approach to problem solving: Ability to assess road blocks, develop a solid plan and deliver a manageable, meaningful strategy for success. Highly effective communicator – motivational and practical: Adept at translating a complex concept into one that is more simplified, practical, enticing; motivating for success. Self-starter with high capacity for leading, managing and developing teams: Fuelled with an internal drive, great at vision casting, assessing strengths in others, and encouraging individuals to work to their areas of giftedness, with a high standard of excellence; teams consistently exceed expectation. Strong skill sets in assessment, research, and statistical analysis: Balance perspectives between the larger scope of issues and the finer details, achieved through efficient, thorough research and tangible numbers-driven analysis resulting in tools for problem solving and future goal setting.Specialties: Strategy, leadership, speaking, implementation, marketing, management, motivation, translating concepts into action, communication, speaker, facilitation, business consulting, executive coaching, real estate, branding analysis, tactical assessment
All Strategy
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Founder, Speaker & StrategistAll Strategy Nov 2012 - PresentVancouver, Canada AreaRedefining leadership impact. A recognized voice in business strategy and relational leadership, I work with established service-based businesses that are successful in their industry. The clients I work with want to continue expanding their success in strategic ways. Clients come to us and work with me directly because they know: - they have areas in their business that require attention or improvement- their business success has come about because they do things differently- the solution for their business needs to be unique- they want more time living life beyond businessAs a Strategist, I have supported many businesses in YoY revenue growth 120% to 160%, and multi-year growth strategies that exceed 500%. More notably, profitability growth is always a priority for my clients so profitability grows even if revenue growth is slower to respond.In strategic leadership development, using Clifton StrengthsFinder and core business fundamentals, I have developed many executives to more senior positions, advised on leadership strategy to improve employee Satisfaction Scores, supported management in improving productivity within teams to raise profitability, and supported teams in crisis in improved communications and team problem solving.I have worked with many organizations across Canada and the United States, including: BCAA, Pacific Blue Cross, AAA NCNU, Destination BC, Royal LePage, Sotheby's International Realty Canada, Smart Savvy, ACTS, Delcor Equipment, EM Bakery Equipment, Ikan Installations, Juice Marketing Group, DryGoods Design, Pulp Design Studios, Smitten Events, Lisa Canning Design, Simon Fraser University, Trinity Western University, BC American Marketing Association, BC Real Estate Association, Canadian Real Estate Association, Forum for Women Entrepreneurs, Lux Insights, Family Enterprise Xchange. As a Speaker, I have spoken to small groups in a workshop format to audiences of 1,000+ with a consistent speaker rating of 4.7/5 or above. -
Managing DirectorEdi Enterprise Performance Group Aug 2010 - Oct 2012Pickering, Ontario, Canada -
General Manager | EditorPropertywire.Ca Jun 2010 - Nov 2010Toronto, Ontario, CanadaPropertyWire.ca is the daily ‘go-to’ site for real estate and mortgage professionals; publishing essential real time content and information; delivering the latest trends, tips and news to the real estate and mortgage broker industry informing CEOs, Directors, Principals, Brokers, Agents, Property Managers, sales people and real estate professionals to become more successful in their profession.Corporate Challenge: Facilitate rapid start up and high “buzz-factor” launch of Canadian real estate and mortgage professional news and information portal Propertywire.ca. Took on role of General Manager and Editor for initial 4 months of the launch.Successes• In a market of only about 100,000 professionals in Canada, achieved 40,000 hits/mth within 4 months• Authoring about 10 articles/week became the “go to” site for real estate and mortgage professionals for news and for best practice opportunities• Created strategic marketing plan and tactics for first year of program that was achieved ahead of schedule -
Sales RepresentativeRoyal Lepage Oct 2005 - Aug 2010Oakville, Ontario, CanadaPartnered with Realtor® in top 1% of Canada of over 14,000 Realtors®, grew the business profitability, solidified client base, implemented systems creating more success with less time in the business and trained a successor. Corporate Challenge: Managed transition from single ownership to partnership business and effectively developed succession plan for business that allowed for senior partner to transition toward retirement lifestyle without compromising profitability.Successes• Rebranded from individual to duo and increased name recognition in the community through the process.• Average $40 million in annual sales over 5 years while decreasing marketing budget over first 3 years to a streamlined system based on statistical analysis of business drivers.• Personally contributed sales of over $100 million to the business -
Consultant, Speaker, MentorDistinctive Performance, Inc. Sep 2007 - May 2010Oakville, Ontario, CanadaDistinctive Performance, Inc. was founded with the objective of continually raising the standard for real estate professionals by providing valuable, proven psychological, business and real estate techniques for Realtors® to apply to their lives and business. These techniques, along with other methods are provided through seminars and mentorship. Seminars are an excellent way to focus on a topic for several hours and inspire change, or to learn new tools for success. Mentorship takes improvement and learning to a new level of distinction, strengthening skills and increasing profitability. Corporate Challenge: Educate Brokerages on the need to train Realtors® to consider their sales job as a business and create effective strategies to plan and achieve personal and professional goals to improve their overall income and lifestyle.Successes• Launched “Vice Chairman’s Club” for Royal LePage, to network and develop business strategies• Provided strategic plan for CMP Broker of the Year 2008 on how to drive business despite economic downturn
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Marketing Consultant / CeoCardamone & Associates Consulting Corp. Oct 2002 - Dec 2008Oakville, Ontario, CanadaA marketing consulting firm for public and private corporations under $10M in annual revenue that assessed internal corporate systems; provided an exhaustive strategic marketing plan and oversaw implementation over initial phases. Working with clients across industries, we were "Committed to Actualizing the Vision of Your Business"...and we did. It was an honour.Corporate Challenge: Met the customized needs of clients across varying industries by integrating strategic expertise with client knowledge, and acquired the unique blend of top associates required to actualize the vision of their business. Successes• Incepted the concept of “Management Marketing” and built a program around execution of the theory.• Increased TSX-V Company’s value by 680% through effective communication of a complex system to prospects.• Moved a competitive 50+ employee law firm from lowest billing year in a decade to one of their strongest years.
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Account DirectorImagewerks, Inc. Feb 2000 - May 2001San Diego, California, United StatesManaged all accounts for boutique California advertising agency focused on the youth culture and built them into a credible advertising agency worthy of top clients and ultimately corporate acquisition.Corporate Challenge: Pitching mainstream corporations on the resonance of action sports with youth culture and the agency’s unique ability to convey this message; and managing design group to create within the marketing objectives of each client.Successes• Obtained and managed clients such as Coca-Cola, Activision (top selling video game Tony Hawk Pro Skater series), K2 Snowboarding, Converse, McDonald’s (Board Buddiez Happy Meal® campaign)• Account director and liaison during successful courtship and acquisition by McCann-Erickson’s Momentum.
Carla Wood Skills
Carla Wood Education Details
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Real Estate -
Marketing -
Psychology W/ French Minor
Frequently Asked Questions about Carla Wood
What company does Carla Wood work for?
Carla Wood works for All Strategy
What is Carla Wood's role at the current company?
Carla Wood's current role is Executive, Strategist, Speaker.
What is Carla Wood's email address?
Carla Wood's email address is ca****@****ahoo.ca
What is Carla Wood's direct phone number?
Carla Wood's direct phone number is +160456*****
What schools did Carla Wood attend?
Carla Wood attended University Of San Diego, University Of San Diego, Wilfrid Laurier University.
What are some of Carla Wood's interests?
Carla Wood has interest in Economic Empowerment.
What skills is Carla Wood known for?
Carla Wood has skills like Strategy, Leadership, Business Development, Marketing, Marketing Strategy, Strategic Planning, Management, Executive Coaching, Sales, Negotiation, Training, Entrepreneurship.
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Carla Wood
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