Digital PR strategist and entrepreneur with 4+ years of experience driving organic growth through high-impact link-building campaigns. Founder of One.AS, where we regularly land coverage in Forbes, BBC, NYT, WaPo, and many other top-tier publications, providing best-in-class pricing, data driven creativity and guaranteed results. Beyond Digital PR:- Founded Outforia.com, a leading resource for outdoor enthusiasts, reaching 500k users/month at its peak- Running Sempervirens Invest, focusing on innovative startups and digital ventures- Experienced in e-commerce, having developed multiple successful high ticket online stores reaching 10.000+ orders- Startup advisor, I helped three Norwegian companies achieve 150MNOK+ valuations- Extensive background in SEO, consistently driving organic growth across various industriesMy experience spans marketing, SEO, sales, technology, plus building remote teams and processes. I thrive on new challenges and pride myself on being highly adaptable and ready to innovate.Previous highlights include:- Leading a 90-person sales team for Nestlé Nespresso, managing operations across hundreds of Norwegian stores- Running a cold call sales operation with 10 salespeople targeting investors- Expertise in fundraising and sales operations for startupsI'm passionate about ethical business practices and tackling new challenges in the ever-evolving digital landscape. Always eager to connect with fellow entrepreneurs and innovators.
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Digital Pr Strategist And FounderOne AsOslo, No -
Digital Pr Strategist & FounderOne As Apr 2023 - PresentEarthAt One, we're redefining digital PR. We create data-driven stories that journalists love, securing high-quality backlinks from the world's top publications. Our approach:- Guaranteed results: 12+ quality links per campaign- Best-in-class pricing: Up to 33% savings vs competitors- No lock-in contracts: Flexibility to scale as neededWe regularly land coverage in Forbes, BBC, NYT, WaPo and more. Our team blends cutting-edge research with creativity to deliver unbeatable ROI.Beyond links, we're building a company culture that values work-life balance, ethical practices, and continuous innovation.Driving organic growth for ambitious brands while fostering a world-class remote work environment.Want to boost your site's authority? Let's chat. -
PartnerSempervirens Invest As Apr 2019 - PresentOslo Area, NorwaySempervirens Invest is a privately held limited company focused on investing and participating in promising startup companies, online-based assets, and digital real-estate. We also provide consulting services to other entities within these sectors. -
FounderOutforia.Com Apr 2020 - Apr 2024Oslo, NorwayOutforia is the world’s new favorite place to discover everything you seek – plus much more you never knew about – regarding the beautiful wildernesses of Planet Earth and many pastimes we humans enjoy out in them. -
DirectorMighty Ventures As Nov 2021 - Mar 2024Mighty Ventures operates a portfolio of digital brands in the online publishing sector. -
Digital Marketing StrategistInnovatic.Media Jul 2017 - Aug 2023Oslo, NorwayThrough superior quality marketing strategies, digital PR and premium multimedia content experiences, we bring best in class digital growth to publishing sites across a range of popular topics. -
Seo StrategistNetrocket Media As Aug 2020 - Aug 2022Oslo, NorwayOrganic visibility is key to unlocking exponential growth in today’s internet search landscape. By using state of the art strategies we make our solutions easy to find, optimizing all aspects to deliver best in class digital experiences for our customers. -
Business DevelopmentVici Igaming Ab (Publ) Jan 2019 - Sep 2020Stockholm, SwedenThrough our content-rich iGaming affiliate network websites, we provide valuable insights and guide search engine visitors to find the best match for their online slots & casino experience. Vici iGaming is participating in Spotlight's Go Public initiative, aiming for an IPO within 18 months.--- In this position, I was responsible for ideating, creating, and operating leading affiliate sites within the iGaming space in the Scandinavian market.
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Key Account ManagerPeople Partner Norway Mar 2016 - Jul 2019Oslo Area, NorwayPeople Partner is a rapidly evolving agency focused on recruiting and staffing within the experiential marketing, event and retail sector. We are a small but effective team where I have worn many different hats.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ◘ As KAM at People Partner I was responsible for the selling, planning and execution of projects on assignment for some of our most important clients. ◘ On the largest Account under my management we worked on marketing campaigns in-store and at events where we supplied staffing. For this customer I was responsible for 1750 days of in-store activations each year that we fulfill at electronics retail chains throughout Norway (Elkjøp, Power, Kitchn and others). This included the following: negotiation of agreements, client retention, sales/business development, ongoing statistics/KPI analysis, recruitment of staff and planning of staffing needs, HR management of a distributed team of approx. 35 sellers/promoters, logistics, coordination, booking and execution of these activities, following up “team leaders” in different regions across Norway and more. ◘ For other customers I helped with similar staffing assignments and events on a smaller scale on an ad-hoc basis depending on seasonal workload and needs. ◘ Having a wide-ranging understanding of IT and tech, I made significant contributions to the development of our internal staff management system and employee-facing apps which we commissioned to outside software developers from scratch. -
Independent ConsultantCryptex Media Oct 2016 - Apr 2019Oslo Area, NorwayOffering digital and consulting services to various tech, real estate, IoT and blockchain companies.Key areas of focus:- Real estate drone filmography, video advertising production- G-suite, Google Cloud, Office 365- Blockchain - eCommerce solutions- Website design and building- Digital marketing and strategy- Outsourcing services -
Project ManagerBeyond Communication As Jan 2015 - Mar 2016Oslo Area, NorwayAs project manager, I connected the dots in planning and execution of various marketing activities and events A-Z.This included everything from concept & strategy planning, staff coordination, logistics, POS relationships and more.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬This was a position where I both learned and contributed on many fronts. With tight-knit collaboration with my team, I took pleasure in being part of many different projects’ aspects, including:◘ Concept ideation and delivery◘ Client contact and relationship building, sales ◘ Logistics planning, staff coordination and training◘ Management of off-site contractors and suppliersI advanced quickly in this position, exceeding KPI's and increasing efficiency as well as campaign results which prepared me for an administrative role in the marketing, sales and staffing industry. -
Team Leader, Brand Ambassador (Sales)United Media Group Norway Oct 2013 - Jan 2015Oslo Area, NorwayPromoted and sold products & services for some of the world's most powerful brands, through in-store activities, activation events, and other Brand Experience marketing initiatives.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬By identifying customers' needs and tailoring product & solutions choice ad-hoc, I achieved record-setting results across all metrics:◘ #1 Salesman on Nestlé Nespresso, machines & coffee (Norway-wide) >1,7MNOK/term◘ #1 Performer on client&store feedback metrics, internal awards◘ Team leader, sales coach and onboarding trainerSome of the brands I worked with, include chiefly Nestlé Nespresso, BBC Worldwide and South Tyrolean Apple GPI.
Carl J. Borg Education Details
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High School, Skagerak International School
Frequently Asked Questions about Carl J. Borg
What company does Carl J. Borg work for?
Carl J. Borg works for One As
What is Carl J. Borg's role at the current company?
Carl J. Borg's current role is Digital PR Strategist and Founder.
What schools did Carl J. Borg attend?
Carl J. Borg attended International Baccalaureate.
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