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As a sales trainer, professional consultant and facilitator with over 20 years experience in the media, publishing and advertising space, my mission is to help salespeople perform at their very best.Increasing revenue streams is perhaps the biggest challenge for many media businesses looking to reach new levels of growth. At BSR Associates we help organisations create long term, profitable relationships with clients, relationships that compound over time in areas such as subscriptions, advertising, event sales and more.Having trained thousands of salespeople, from organizations like The Financial Times, Haymarket, DMGT, Dennis Publishing, ZipRecruiter, TM Forum and Motorsport Magazine, I am driven to deliver sales techniques and methods that boost organisation's revenue and deliver a strong return on investment.As a salesperson and sales leader, I have always concentrated on personal development both for myself and those who I work with. I have consistently been able to perform beyond the expectations of myself and those I work for - thus enabling the success of the businesses I have been involved with. I have worked for companies of all sizes and I have sold to every level of business.If you are ready for your sales team to step into higher levels of performance, contact: crichards@bsrassociates.co.uk
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Owner And Managing DirectorBsr AssociatesLondon, Gb
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Owner & Managing DirectorBsr Associates Jun 2011 - PresentEuropeAt BSR Associates we have a passion for sales and a passion for helping individuals and teams to perform at the highest level. Based on many years of experience and knowledge in the sales industry we know what it takes to succeed in the toughest of environments and our commitment to our clients is that we will guide them to those same levels of success. We offer sales consultancy and sales training services to companies who recognise the need to constantly invest in their sales effort. If you… Show more At BSR Associates we have a passion for sales and a passion for helping individuals and teams to perform at the highest level. Based on many years of experience and knowledge in the sales industry we know what it takes to succeed in the toughest of environments and our commitment to our clients is that we will guide them to those same levels of success. We offer sales consultancy and sales training services to companies who recognise the need to constantly invest in their sales effort. If you are in need of: a cultural change for your sales organisation; help in building a new team; an objective view for your new product development; or you just need somebody to help drive you in the next stage of growth, BSR Associates is your ideal partner. We will take the time to understand your business and its needs and then we will offer a customised programme to deliver the change that you require. At BSR Associates we understand the need for a partnership with all of our clients and that is why we develop relationships with them and ensure that we deliver a sustainable programme for growth. Show less
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Sales ConsultantFinancial Times Apr 2012 - PresentSouthwark Bridge RoadI am working with various individuals and teams within the Financial Times on projects across the group. -
TrainerLove Media Sales Jan 2012 - PresentUkLove Media Sales was launched in 2010 as a community for media sales professionals. Until now, the industry hasn't had a place for people working in media sales to meet, network and find tools to help them improve in their careers. The platform will be as useful and relevant to new executives as it is to advertising directors. Love Media Sales hopes to inspire discussion within the industry, and have a little fun along the way. -
Associate TrainerPropeller Training Jan 2013 - PresentUnited KingdomAll of us at Propeller are passionate about delivering skills and improving performance. It is our mission to help our clients achieve their goals and for our delegates to realise their full potential. We understand that to instigate real behaviour change which facilitates business growth we need to work in partnership with our clients. To truly understand their training needs, set objectives, design and deliver creative and inspiring courses, to evaluate and provide coaching and post training… Show more All of us at Propeller are passionate about delivering skills and improving performance. It is our mission to help our clients achieve their goals and for our delegates to realise their full potential. We understand that to instigate real behaviour change which facilitates business growth we need to work in partnership with our clients. To truly understand their training needs, set objectives, design and deliver creative and inspiring courses, to evaluate and provide coaching and post training support. Show less -
ConsultantOko Nov 2011 - PresentUkWe work collaboratively. Our team, our clients, their employees, customers and prospects are all part of this collaboration, each participant's contribution is equally valued and forms part of the overall solution for our client's business. We believe that everyone involved in our projects - whether from inside or ouside of your organisation - should be enthused and inspired by the experience. Our clients' customers enjoy participating in our research projects, and our clients' employees often… Show more We work collaboratively. Our team, our clients, their employees, customers and prospects are all part of this collaboration, each participant's contribution is equally valued and forms part of the overall solution for our client's business. We believe that everyone involved in our projects - whether from inside or ouside of your organisation - should be enthused and inspired by the experience. Our clients' customers enjoy participating in our research projects, and our clients' employees often experience significant personal and professional change and development as a result of their involvement.We also take wider participation seriously. Outside of oko, our people are involved in a range of social, charity and educational projects as volunteers, and every year we give a proportion of oko's profits to children's charities. Show less
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ConsultantOne To One Media Sep 2011 - Dec 2011London, United KingdomOne to One Media is a new business which has purchased two products in the Executive PA sector. Executary News and Exec Sec Summit. Both are subject to a relaunch/brand and our intention is to scale products in this massively valuable sector.
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Business Development Director, AdvertisingInforma Business Information Oct 2008 - Nov 2010I held various positions at Informa Business Information. During my 2 years there: I acted as an "internal troubleshooter" enabling sales teams to improve process, improve mindset and maximise the skill sets of individual team members. I also helped to build sales teams through internal and external recruitment. I spent a year as Chair of the Informa Business Information Sales Academy, my responsibilities included: designing a sales training programme for the company; designing, building and… Show more I held various positions at Informa Business Information. During my 2 years there: I acted as an "internal troubleshooter" enabling sales teams to improve process, improve mindset and maximise the skill sets of individual team members. I also helped to build sales teams through internal and external recruitment. I spent a year as Chair of the Informa Business Information Sales Academy, my responsibilities included: designing a sales training programme for the company; designing, building and delivering a multitude of training courses; liaising internally and externally with providers of training; organising and delivering 'Away Days'. Latterly I was the Global Head of Sales for Informa Communications managing up to 30 sales people and over £4m in revenue. I also had a personal sales territory in the Banking Technology portfolio achieving over £150k in sales revenues in a little over 3 months. Show less -
Sales ManagerPerfect Information Dec 2007 - Sep 2008I managed a team of 3 responsible for selling Financial Information to Investment Banks, City Law firms and Professional Services teams. As well as managing the team, I was responsible for selling to my own Investment Bank clients. During my time at Perfect Information: I helped to integrate Salesforce.com into the sales operation; and generated revenues of £1.5m; managed a team responsible for revenues of £6m+ per annum. -
Sales ManagerSungard Exp May 2006 - Dec 2007Whilst at SunGard EXP I was solely responsible for generating sales of Enterprise Content Management systems to the financial sector in the UK and Nordics region. Working in this position helped me to gain intimate knowledge of both the IT and Banking sectors in Northern Europe. -
Sales Director And Group Head Of AdvertisingEfinancial News Limited Sep 2003 - May 2006In my role as Sales Director, I was responsible for selling to the IT sector and I increased annual revenues from £1m to £1.4m. I also closed the 3 largest deals ever on the publication (180k; £175k; £175k). One of which included selling 3 False Front Covers for £48k each. I was also responsible for managing 3 people who were selling to the Service Providers Group of EFinancial News clients, i.e IT Companies, Prime Brokers and Recruitment Consultants. Under my management, revenues in these… Show more In my role as Sales Director, I was responsible for selling to the IT sector and I increased annual revenues from £1m to £1.4m. I also closed the 3 largest deals ever on the publication (180k; £175k; £175k). One of which included selling 3 False Front Covers for £48k each. I was also responsible for managing 3 people who were selling to the Service Providers Group of EFinancial News clients, i.e IT Companies, Prime Brokers and Recruitment Consultants. Under my management, revenues in these sectors increased from £2m to £2.6m per annum. Myself and a colleague also came up with the idea of 'financial News at Sibos' - a daily publication for a major technology in finance conference and exhibition. The publication generated revenues of £100k+ in it's first 2 years and is still being published 6 years on. Show less -
Sales Person, Sales Manager And PublisherInforma Apr 1999 - Sep 2003I joined Informa as a senior Account Manager on Unix & NT News. Over the next 4 years I held various sales and sales management positions until I ultimately became a Publisher. During that 4 year period I consistently achieved personal and team sales targets, highlights including: selling the only rate card page on Unix & NT News; improving sales revenues on Banking Technology by 50% in my first year of management; increasing yield on Banking Technology and Planned Savings; successfully… Show more I joined Informa as a senior Account Manager on Unix & NT News. Over the next 4 years I held various sales and sales management positions until I ultimately became a Publisher. During that 4 year period I consistently achieved personal and team sales targets, highlights including: selling the only rate card page on Unix & NT News; improving sales revenues on Banking Technology by 50% in my first year of management; increasing yield on Banking Technology and Planned Savings; successfully managing a team of up to 6 sales people; as publisher I introduced and built brand extension projects such as 'The European Banking Technology Awards' an event that is still an annual fixture in the marketplace; as publisher I also enabled a strong professional relationship between the editorial, advertising, marketing and production teams. Show less -
Senior Display Sales ExecutiveCharterhouse Communications Dec 1998 - Feb 1999I was one of three people in the team with responsibility for over 50% of the revenues. I hit target in both of the months that I was there.
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Senior Display Sales ExecutiveMongoose Communications Aug 1998 - Dec 1998As one of a two member team I generated over 50% of the revenues across Rosemary Conley Diet & Fitness and Candis magazines. I also helped to increase the yields on both magazines by more than 10%.
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Senior Sales ExecutiveDennis Publishing Sep 1995 - Feb 1996As one member of a three person team I generated one third of the revenues on Computer Buyer magazine. 20% of the revenues that I generated during that time was new business. -
Sales ExecutiveEmap May 1992 - May 1995EMAP was my first experience of professional sales and I cannot think of a better place to start a career in media sales. From the very first day I received world class training which continued for the 3 years that I was with the company. I started working on PC Marketplace, a new publication that contained minimal advertising and which had 167 competitors - a great grounding in sales. In my first year on the publication I achieved £350k in sales (50% of the total), quickly developing a… Show more EMAP was my first experience of professional sales and I cannot think of a better place to start a career in media sales. From the very first day I received world class training which continued for the 3 years that I was with the company. I started working on PC Marketplace, a new publication that contained minimal advertising and which had 167 competitors - a great grounding in sales. In my first year on the publication I achieved £350k in sales (50% of the total), quickly developing a reputation for being a tough negotiator and developer of relationships that helped to maintain a high yield on the publication. In that first year, the team were voted 'Display Sales Team of the Year' and 'Sales Team of the Year'. I then moved into a Display Sales position on Media Week selling to media owners in the following categories: National and Regional newspapers; TV companies; Business-to-Business magazines; Radio; Consumer magazines; and Outdoor Advertising. During my time on Media Week I consistently hit and beat targets and increased the year on year yield in my sectors. Show less
Carl Richards Skills
Carl Richards Education Details
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Philosophy -
Philosophy -
King'S School Macclesfield
Frequently Asked Questions about Carl Richards
What company does Carl Richards work for?
Carl Richards works for Bsr Associates
What is Carl Richards's role at the current company?
Carl Richards's current role is Owner and Managing Director.
What is Carl Richards's email address?
Carl Richards's email address is cr****@****s.co.uk
What is Carl Richards's direct phone number?
Carl Richards's direct phone number is +4420374*****
What schools did Carl Richards attend?
Carl Richards attended University Of St Andrews, Ulster University, King's School Macclesfield.
What skills is Carl Richards known for?
Carl Richards has skills like New Business Development, Strategy, Business Development, B2b, Sales, Sales Management, Advertising, Management, Selling, Training, Salesforce.com, Online Advertising.
Who are Carl Richards's colleagues?
Carl Richards's colleagues are Rita Azike, Joseph Whittle, Beatrice Petitbon, John Karthick, Modeste Madara, Estela Lopezjuan, Adam Amrani.
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1ragingbull.co.uk
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Carl Richards
Delivering Innovation Sustainably | Transforming Data Into Actionable Insights | Head Of Consulting Services @ Engaging Data Limited | Business Intelligence, OracleAmesbury3gmail.com, simplyhealth.co.uk, engagingdata.co.uk1 (330) 1XXXXXXX
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Carl Richards
Milton Keynes1hotmail.com -
4hotmail.com, sjberwin.com, eu.kwm.com, bakermckenzie.com
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